What do we reach for when a brief arrives: a format, or a job?
Sixty-four jobs. The format is how they arrived.
We keep Saudi Arabic Ads in one place, and the English library in another. Other Arabic stills and films sit as supporting inspiration.
Fifteen mechanism anchors we protect by name. If a practitioner asks for it, this is the list.
Demonstration ad
Proof by performance.
Story lead
Narrative attention.
If-then promise
Contingent claim.
Guarantee stack
Risk subtraction.
Price-anchoring offer
Contrast.
Us-versus-them positioning
Identity contrast.
Scarcity close
Loss of option.
Problem-agitate-solve
Tension then release.
Long-copy editorial
Time-on-page as proof.
Risk reversal
Inverse risk.
Reason-why
Justification.
Negative headline
Pattern interrupt.
Direct-from-the-founder letter
Personal authority.
Testimonial lead
Borrowed voice.
Curiosity gap
Incomplete pattern.
What survived the first gate: renamed or merged because it names a way of persuading, not a pile of formats.
Iconic figure claim
Compression into a body.
Event symbol poster
Attraction by emblem.
Lettered cover hook
Type as bait.
Data as proof
Sighted evidence.
Civilian war-duty equate
Moral equate.
Specimen as proof
Controlled display.
Celebrity endorsement
Transferred authority.
Headline · visual lockup
Lockup.
Keepable trade card
Retention object.
Seasonal category cover
Occasion-making.
Issue-as-product mood sell
Mood as SKU.
Campaign line as series
Repeatable frame.
Mark as compressed claim
Compression.
House ad as portfolio
Proof by exhibit.
Craft-argument book
Authority by treatise.
Pack as storefront
Shelf rhetoric.
Image carries the claim
Pictorial claim.
Mascot PSA duty
Personified obligation.
Candidate credibility
Character as medium.
Typographic cover frame
Fixed architecture.
Borrowed medical authority
Authority costume.
Exhibit in the column
In-flow exhibit.
Prop-verdict cover
Metonymy.
War-bond ask
Civic purchase.
Brand name in the line
Inseparable line.
Utility premium
Usefulness as media.
Manifesto positioning
Worldview first.
Recruiting duty offer
Identity offer.
Question headline
Open loop plus recognition.
Mail-order catalog
Assortment as argument.
Value-stack offer
Accumulation.
Public health warning
Fear with a next step.
Email response teardown
Instruction by autopsy.
Direct-mail response
Response engineering.
Donor guilt appeal
Obligation then release.
Step-by-step playbook
Sequence as comfort.
Event urgency drive
Calendar shock.
Twelve patterns reserved for Arabic-language work, with Saudi practice first. Card counts sit at zero until we write the playbook in.
Ramadan emotional arc
Calendar of feeling.
Family gathering close
Collective close.
WhatsApp close (direct response)
Conversation as checkout.
Cash-on-delivery trust
Risk reversal by logistics.
Dialect versus fusha
Register as positioning.
Tribal heritage appeal
Inherited meaning.
Dual-face bilingual
Parallel rhetoric.
Off-plan vision sell
Future as product.
Payment plan as offer
Affordability architecture.
Diwaniya / majlis invite
Access as media.
Prestige exclusivity hook
Status gate.
Seasonal offer first
Occasion-first merchandising.
We keep Saudi Arabic Ads in one place, and the English library in another. Other Arabic stills and films sit as supporting inspiration.
No pattern matches. Clear the filter, or name the job again.
The taxonomy is the lesson. Card counts are the Stage 1 study pool: 6,048 cards. That is a receipt, not a promise every card is assigned. Swipe body text stays off this site.
If this library is useful, leave an email
We send new patterns, ads, and notes when we add them. Name and phone are optional.
You are on the list
We will write when we add more library material.