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MENA

MENA Dual-face bilingual

dual-face-bilingual

Define

English and Arabic are designed as two faces of one piece, not a translation dumped under the original.

Mechanism

Parallel rhetoric. Each language gets a real headline, a real hierarchy, a real close. Direction, type, and claim are planned together.

Verdict

The audience is mixed, or the same person switches languages by context: work and home, feed and pack.

Don't

One language is a legal afterthought. A bad Arabic face tells the Arabic reader exactly what we think of them.

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