Define
English and Arabic are designed as two faces of one piece, not a translation dumped under the original.
Mechanism
Parallel rhetoric. Each language gets a real headline, a real hierarchy, a real close. Direction, type, and claim are planned together.
Verdict
The audience is mixed, or the same person switches languages by context: work and home, feed and pack.
Don't
One language is a legal afterthought. A bad Arabic face tells the Arabic reader exactly what we think of them.
Copy skeleton
[SHARED ANCHOR: one image or one number both readers see first: [PLACE / PRODUCT / PRICE]] [ARABIC HEADLINE: written in Arabic first, its own angle and rhythm, right-aligned] [ENGLISH HEADLINE: its own angle, not a translation, left-aligned] [SHARED FACTS IN DIGITS: [PRICE] · [DATE] · [CODE], identical in both faces] [CLOSE IN EACH LANGUAGE] اطلب الآن · Order now [LAYOUT RULE: equal size and weight, or two separate files, one per reading direction] [SAMPLE PAIR: two angles on one scent] عطرها يوصل قبلها Warm amber. Soft vanilla. Close to the skin.
Gulf note
In Saudi Arabia the Arabic face usually leads and carries dialect on Snapchat, TikTok and Instagram, while English carries travel, luxury, B2B and the mixed-nationality Dubai feed. Pair an Arabic and a Latin typeface drawn to the same weight so neither face looks like a footnote, and keep prices, dates and codes in Western digits so both readers get identical facts. Food and cosmetics labels sold in Saudi Arabia must carry Arabic, so on pack plan the Arabic hierarchy first and fit English to it. On National Day and Founding Day the Arabic line should lead: an English-only post on those days reads as absent from the occasion.
Rights-cleared examples
Arabian Oud: Vanilla Rose, soft, sweet, effortless
Mechanism first, dual-face bilingual: the English line, soft, sweet, effortless, describes the scent's character in three adjectives, while the Arabic line, beautiful from first sight, sells the moment of noticing it instead of translating the same words.
BON Cafe: any salted caramel drink for SAR 11 during National Day
One price, 11 riyals, covers three different formats, frappe, hot and iced, so the reader picks a drink by mood without checking three separate prices.
Bon Cafe: Iced hibiscus, best with lemon and mint
The creative gives each language its own full headline and its own serving tip, so Arabic and English readers each get a complete ad rather than a translation strip.
BON Cafe: order delivery through six apps you already use
The English and Arabic headlines each stand on their own, delivered right to your door and its own line, rather than a translation stacked underneath, so both readers get a real headline instead of one being an afterthought.
du: swipe your card, one line in two languages
The same one-word command, 'اسحب.' stacked above 'Swipe.', is set at the same size and weight, so each reader gets a full headline in their own language rather than a translation underneath.
Jarir Bookstore: Pre-order iPhone 8 now
Arabic and English get equal size and weight, line for line, including the button, so neither reader feels the post was made for someone else.
Jazeera Airways: book a Krakow ticket, get the second free
Arabic and English each get their own full headline stacked one above the other, not one translated under the other, so a reader in either language gets a complete question rather than a caption.
Jazeera Airways: Krakow's Christmas market, three months out
Each language gets its own real headline instead of one being a translation stacked under the other, jahiz li-hal-ajwa, ready for this vibe, uses the casual ha contraction Gulf readers actually text with, while Ready for this stands as a separate, complete English hook.
Riyadh Air: Milan joins the network (Arabic version)
The Arabic post is its own full lockup, not a caption under the English one: من and إلى set small, الرياض large at top right, and ميلان spread across the base so big it runs almost edge to edge over a Milan landmark arch.
Riyadh Air: Milan joins the network from 16 December
This English post and its Arabic sibling are not one file translated twice: each carries its own full type treatment over the same landmark photo, built for its own reading direction.
Tamimi Markets: free delivery over SAR 296, Arabic and English
Arabic and English each get their own full headline stacked one above the other, rather than one line with a small translation underneath, so a reader in either language sees the offer as addressed to them first.
Avantic: Korean ginseng energy capsules, mirrored Arabic-English pack
Country-of-origin cues do the persuading visually, Korean script and flag badge signal authentic ginseng before anyone reads a word, while the mirrored Arabic and English faces give both language readers the identical benefit ladder, ingredient trio, headline number, then bullets, so the pack argues its case twice without doubling the work.
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