Home Library Image carries the claim

English mechanism

Image carries the claim

image-carries-claim

Define

One image does the entire argument. Copy, if any, is a caption, not a second ad.

Mechanism

Pictorial claim. The picture is readable as a sentence. If we need a paragraph, we picked the wrong picture.

Verdict

The idea is visual and the surface is a poster, a feed, or a silent frame.

Don't

The claim is legal, priced, or conditional. Pictures do not do if-then-promise well.

All 64 patterns

Rights-cleared examples

'America's Answer! Production' war-production poster — 'America's Answer! Production' war-production poster

creativehalloffame.org public-domain-us

1917. Кадетский плакат — 1917. Кадетский плакат

commons.wikimedia.org public-domain-us

1938 poster See America Welcome to Montana United States Travel Bureau (cropped) — 1938 poster See America Welcome to Montana United States Travel Bureau (cropped)

commons.wikimedia.org public-domain-us

A Turn of the Hand (Rural Electrification Administration poster) — A Turn of the Hand (Rural Electrification Administration poster)

commons.wikimedia.org public-domain-us

A book mark would be better! — A book mark would be better!

commons.wikimedia.org public-domain-us

Afleiden leidt tot ongevallen — Afleiden leidt tot ongevallen

rijksmuseum.nl open-licence

Airmail Poster Advertising the Ten-Cent Rate, 1927 — Airmail Poster Advertising the Ten-Cent Rate, 1927

postalmuseum.si.edu archive-open-access

American Airlines 'Boston' poster — American Airlines 'Boston' poster

commons.wikimedia.org public-domain-us

American Airlines 'Chicago' poster — American Airlines 'Chicago' poster

commons.wikimedia.org public-domain-us

American Airlines 'Ireland' travel poster — American Airlines 'Ireland' travel poster

commons.wikimedia.org public-domain-us

American Airlines 'Washington' poster (US Capitol) — American Airlines 'Washington' poster (US Capitol)

commons.wikimedia.org public-domain-us

Arbeid geeft levensmoed. Meld je dus aan bij het Amsterdams Centraal Comité voor jongere werkloozen — Arbeid geeft levensmoed. Meld je dus aan bij het Amsterdams Centraal Comité voor jongere werkloozen

rijksmuseum.nl open-licence

See all 94 in the Ads gallery