Seed Curiosity gap

Define

A missing piece is named but not filled, so the reader has to continue to close the loop.

Mechanism

Incomplete pattern. Attention is the itch. The next line is the scratch. The gap is a debt we must pay.

Verdict

The following sentence can actually pay off the gap with a fact, a name, or a mechanism.

Don't

The payoff is thin, or the reader came for a direct answer. A gap we cannot close is clickbait.

Copy skeleton

The [UNEXPECTED DETAIL] behind [KNOWN RESULT].

[Hint: not the answer]

[Payoff section]

[ASK]

Gulf note

Curiosity works in dialect on social. Keep fusha for solemn topics. Pay the gap fast on WhatsApp. A long tease drops.