The Scale Readiness Assessment
Is your company ready to build a marketing department, and where exactly is it weak? That is measurable, and it takes 5 minutes.
The Scale Readiness Assessment scores your company across the five components of a working marketing department: baseline visibility, strategy alignment, structure and ownership, channel investment, and evaluation rhythm. You answer a short set of questions about your company as it runs today, not as it is planned, and you get three things back: a score out of 100, the band your company sits in (from Undefined, where marketing happens by accident, to Compounding, where it runs as a measured revenue system), and the one constraint to fix first.
It was built for founders, CEOs, and executives of companies between 50 and 250 employees, and it works on both sides of the build-or-rent decision. If you are building a department, the score tells you what to build first. If you work with an agency, it becomes the brief you hand them. If you plan to do nothing, it at least prices what "nothing" costs you per quarter.
Bring the score to your next budget meeting instead of opinions. The meeting gets shorter. One honest note: the assessment asks for your name, company, and email before it builds your report.
Next reads
After your score, read next: Agency or in-house for Saudi teams, The four choices of a marketing strategy, and What a marketing department is. Free reports and templates.
Frequently asked questions
What is the Scale Readiness Assessment?
A free assessment that takes about 5 minutes and scores whether your company is ready to build a marketing department, and exactly where it is weak.
What does the assessment measure?
It scores your company across the five components of a working marketing department: baseline visibility, strategy alignment, structure and ownership, channel investment, and evaluation rhythm.
How is my company scored?
You get a score out of 100, the band your company sits in (from Undefined, where marketing happens by accident, to Compounding, where it runs as a measured revenue system), and the one constraint to fix first.
Who is the assessment for?
Founders, CEOs, and executives of companies between 50 and 250 employees. It works on both sides of the build-or-rent decision.
How long does it take, and is it free?
It takes about 5 minutes and is free. It asks for your name, company, and email before it builds your report.