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English mechanism

Borrowed medical authority

borrowed-medical-authority

Define

The claim wears a lab coat: a diagram, a percentage, a clinical tone that is not necessarily a clinician.

Mechanism

Authority costume. Science-looking form transfers trust. Use it only when the substance matches, or we are documenting a historical mechanism. We do not recommend the abuse.

Verdict

We have real evidence and the buyer needs it in a form they already trust: a chart, a protocol, a named standard.

Don't

We are faking a study. This library records the mechanism. It does not license junk science.

All 64 patterns

Rights-cleared examples

An American physician of the late nineteenth century, with his doctor's bag and horse and buggy; advertising the medicine "Dr Pierce's Golden Medical Discovery". Colour lithograph by E.C. Pease, 1910.

An American physician of the late nineteenth century, with his doctor's bag and horse and buggy; advertising the medicine "Dr Pierce's Golden Medical Discovery". Colour lithograph by E.C. Pease, 1910.

wellcomecollection.org archive-open-access
Cuticura Soap -1891A

Cuticura Soap -1891A

archive.org public-domain-us
Cuticura Soap -1893A

Cuticura Soap -1893A

archive.org public-domain-us
Cuticura Soap -1893B

Cuticura Soap -1893B

archive.org public-domain-us
Cuticura Soap -1893E

Cuticura Soap -1893E

archive.org public-domain-us
Cuticura Soap -1893F

Cuticura Soap -1893F

archive.org public-domain-us
Cuticura Soap -1893G

Cuticura Soap -1893G

archive.org public-domain-us
Cuticura Soap and Remedies -1888A

Cuticura Soap and Remedies -1888A

archive.org public-domain-us
Drink an Orange" - Sunkist Uniformly Good Oranges (Saturday Evening Post, Feb 17 1917)

Drink an Orange" - Sunkist Uniformly Good Oranges (Saturday Evening Post, Feb 17 1917)

archive.org public-domain-us
Emblem of Healing: a draft advertisement from 'The House of Medicine You Help to Build' series for Burroughs Wellcome and Co. The layout features the unicorn symbol.

Emblem of Healing: a draft advertisement from 'The House of Medicine You Help to Build' series for Burroughs Wellcome and Co. The layout features the unicorn symbol.

wellcomecollection.org archive-open-access
Hood's Sasparilla advertisement in the Chicago Inter Ocean 1895 (1)

Hood's Sasparilla advertisement in the Chicago Inter Ocean 1895 (1)

commons.wikimedia.org public-domain-us
Lydia E. Pinkham's Vegetable Compound ad 1882

Lydia E. Pinkham's Vegetable Compound ad 1882

commons.wikimedia.org public-domain-us

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