Celebrity endorsement

Define

A named, recognizable person lends their reputation to the claim. The name is the proof.

Mechanism

Transferred authority. The reader believes the person first, the product second. Distinct from a peer testimonial: fame or office does the work.

Verdict

The endorser is actually known to the buyer and the fit is plausible.

Don't

The name is rented with no fit, or we only have an unnamed quote. That is testimonial-lead or empty celebrity.

Copy skeleton

[ENDORSER] uses / chooses / backs [PRODUCT].

"[LINE]"

[Why their authority transfers]

[ASK]

Gulf note

Regional athletes, hosts, and micro-voices often beat a global name. Disclose paid partnerships. Health claims stay inside the standard. The name is not a license.