Define
The marketing act is an invitation into a room: a diwaniya, a majlis, a hosted night. Not a broadcast.
Mechanism
Access as media. Who is in the room, and who does the asking, matters more than the deck. The invite is the campaign.
Verdict
Trust still moves through hosted conversation: B2B, property, family offices, community brands.
Don't
A webinar dressed as a majlis. If there is no room and no host, pick another pattern.