Define
A civilian act (saving, making, staying quiet) is framed as the same duty as the front.
Mechanism
Moral equate. The small act inherits the gravity of the large one. The ask is ordinary. The meaning is not.
Verdict
We need mass compliance on an unglamorous behavior and can honestly tie it to a shared stake.
Don't
There is no shared stake, or the equate is theatrical. Borrowed gravity without a real link is propaganda.
Rights-cleared examples
A Black Mark for the Squad. A.W.O.L" poster
All fuel is scarce...Plan for winter now!" poster
Allies for a big job" poster
Ally down under" poster
Am I proud" poster
America has plenty--If it is used wisely!" poster
Americans will always fight for liberty" poster
Back our girls over there United War Work Campaign" poster
Be Patriotic sign your country's pledge to save the food" poster
Boys and girls! You can help your Uncle Sam win the war - save your quarters, buy War Savings Stamps" poster
Calling WAAC" poster
Cardinal Mercier has appealed to the Food Administration for more food for starving millions. Eat less wheat- meat- fats and sugar. Ship more to the war stricken people of france- Belgium- Italy" poster