Seed Reason-why

Define

A specific reason the offer is priced, timed, or structured this way. Not a mood. A reason.

Mechanism

Justification. A concrete cause makes a claim feel earned. Because we overbought. Because the season ends Sunday.

Verdict

The price or the ask looks irregular and needs an honest cause the buyer can inspect.

Don't

The reason is a gimmick, or the product already has category trust and only needs a reminder.

Copy skeleton

[CLAIM in one line]

Because [REASON 1: mechanism]

Because [REASON 2: proof condition]

Because [REASON 3: timing / fit]

Therefore [OFFER / ASK]

Gulf note

Spell out warranty, returns, and who stands behind the offer. Because innovation is not a reason. Process, materials, and a named accountable party are.