Research on marketing that works.
Evidence, Saudi market numbers, and field notes on building marketing departments. No hype, sources shown.
Gap's 6-Day Lesson: Don't Touch an Icon Without Bringing People Along
A companion piece to Episode 4 of the BMD marketing case-study series. The video tells the story in minutes. This is the full autopsy: what actually happened, why the popular $100 million story is the wrong lesson, and the order smart companies use before they touch an icon.
New Coke's 79-Day Lesson: People Don't Buy Taste, They Buy Meaning
What actually happened, why the numbers were right while the decision was wrong, and the questions smart companies ask before they touch any core asset of their brand.
Quibi's $1.75 Billion Lesson: Why Marketing Can't Buy Product-Market Fit
What actually happened, why the popular explanation is wrong, and the order smart companies follow before they scale their spend.
Redha Alayesh
Bud Light's $1.4 Billion Lesson: Know Who Pays Before You Pick a Side
What actually happened, why the popular $1.4 billion story is the wrong lesson, and the order smart companies follow before they pick a side.
Redha Alayesh
97% have a content strategy. 12% hit their goals.
A piece of content moves through nine stages, and most teams run four. The four they skip, why each one compounds, and every framework attributed to its source.
Redha Alayesh
The words Saudi Arabia actually types
More than 100 keywords pulled in Arabic and English, and 13 search pages taken apart. What this market searches for when it wants marketing, and what the gaps mean.
Redha Alayesh
Marketing strategy: the four choices that turn spend into growth
Most Saudi companies run a marketing calendar and call it a strategy. What a strategy actually is, the four choices behind it, and what it costs in riyals.
Redha Alayesh
How to structure a marketing team in Saudi Arabia: who to hire first
The org chart, the roles, and the order to hire them, with 2026 salary bands in riyals, the 60% Saudization rule, and who to hire first.
Redha Alayesh
The marketing department: a system, not a headcount
Most companies have marketers, not a marketing department. The four properties that separate the two, real Saudi costs, and the sequence that builds it.
Redha Alayesh
Marketing agency or in-house team? The honest answer for Saudi companies
Agency retainer or in-house marketing team? Real 2026 Saudi costs in riyals, the evidence from both sides, and the question that decides it.
Redha Alayesh
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