Define
The core offer is surrounded by named extras so the package feels uneven in the buyer's favor.
Mechanism
Accumulation. Each add-on is priced in the mind, then included. Distinct from a guarantee stack: this adds value, that removes risk.
Verdict
The extras are real and wanted. The stack should survive a skeptical what do I actually get.
Don't
The bonuses are filler PDFs. A stack of nothing trains the buyer to discount us.
Copy skeleton
[CORE OFFER] · [PRICE] Plus [EXTRA 1: the strongest, named, with what it costs on its own] Plus [EXTRA 2: named, one line] Plus [EXTRA 3: the one that answers the main objection] All of it for [PRICE] · [WHO GIVES WHICH PART, if a partner is involved] [DEADLINE OR START DATE] · [ASK]
Gulf note
Gulf stacks often come from partners: a bank's points, a telco's data, an installment split, a streaming subscription. Name who gives each extra and what it is worth on its own in the buyer's currency, and say whether prices include VAT. White Friday, Ramadan and National Day are when buyers compare stacks side by side, so a vague extra loses to a named one. If a free extra has conditions, the conditions go in the same frame.
Rights-cleared examples
Ahl al-Fann wal-Hayat magazine relaunch ad, al-Kawakib 1956
The column reads top to bottom like a spoken announcement: the title returns, 100 pages, 50 milliemes, then five words stacked in hand lettering, art, woman, child, culture, society, that tell every member of the household there is something for them.
al-Dunya al-Musawwara magazine house ad, al-Musawwar 1929
The ad is almost all white space and six short lines, each a feature stated in two words: large size, original topics, attractive style, many pictures, plenty of material, all printed in rotogravure.
al-Hilal 75th anniversary issue ad, al-Kawakib 1967
The page puts the cover itself on a black ground, with 75 in large red numerals as the one thing the eye cannot miss.
al-Hilal cinema special issue ad, al-Kawakib 1965
The page is framed as a strip of film, so a literary monthly signals to film fans that this issue speaks their language.
al-Hilal magazine ad, al-Kawakib 1952
The page is the issue's contents drawn on a giant open book: 17 titled articles, each with a famous byline, from General Mohamed Naguib to Abbas al-Aqqad and Bint al-Shati.
al-Hilal magazine August issue ad, al-Kawakib 1954
Twenty light and dark squares, many holding two features and each feature with its writer's name, let the reader see the sheer volume before reading a single title.
al-Hilal magazine February issue ad, al-Kawakib 1957
The page is a grid of tiles, each one an article title with a well-known writer's name under it, so the reader sees how much is inside and who wrote it before being told the price.
al-Hilal monthly magazine ad, al-Kawakib 1959
The top of the ad is a book cover, 'انتصرت على الموت', billed as a wonderful book summarised by the writer Sufi Abdallah, so the issue arrives with a whole book folded inside it.
al-Hilal September issue house ad, al-Kawakib 1969
The issue is sold as a list: the moon and astronomy, religion, politics, art, love, philosophy, economics, women, poetry and the future, each paired with a well-known writer such as Naguib Mahfouz, Ihsan Abdel Quddous and Boutros Boutros-Ghali.
al-Hilal special fiction issue ad, al-Kawakib 1961
Eight stories are drawn as a pile of separate pages, each with its own title and author in hand lettering, so the reader sees the issue as a stack of things he gets rather than one magazine.
al-Hilal special issue on freedom ad, al-Kawakib 1967
The ad is built from type alone: the magazine's name in huge white letters, then one word, freedom, reversed out of a black bar.
al-Ithnayn and al-Musawwar reader sweepstakes ad, al-Kawakib 1952
The prizes are pictured as the prize: a new Plymouth with an actress at the wheel, a Swiss airliner, a Peugeot with a starlet perched on the bonnet, each labelled first, second, third.
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