Define
The donor is asked to feel the cost of not giving, then given a precise act that relieves it.
Mechanism
Obligation then release. Close kin to problem-agitate-solve, aimed at a gift rather than a purchase. Handle with care.
Verdict
The need is real, the ask is specific, and the donor can act today.
Don't
The suffering is staged, or the relief is vague. Manufactured guilt destroys the next ask.
Rights-cleared examples
A Man May Be Down But He's Never Out!" - Salvation Army Home Service Fund poster (1919)
America, the hope of all who suffer, the dread of all who wrong,' Whittier. Save food and defeat frightfulness" poster
Are you playing square?" poster
Avenge December 7" poster
Care is Costly Buy & Hold War Bonds" poster
Civilians, when we go through this we need all the help and comfort you can give - The Jewish Welfare Board" poster
Do with less so they'll have enough!" poster
Every American boy should enroll in the Victory Boys" poster
Every Minute Lost on this Job may Mean" poster
Five Sullivan Brothers - They Did Their Part" poster
For Every Fighter a Woman Worker - Care for Her through The YWCA" poster
For your boy" poster