Specimen as proof | BMD Marketing Library
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English mechanism

Specimen as proof

specimen-as-proof

Define

A specimen (type, material, finish) is shown so the product proves itself under comparison.

Mechanism

Controlled display. Same conditions, side by side, no adjective required. The sample is the sentence.

Verdict

Buyers choose by eye or by hand and we can put the real thing in front of them.

Don't

The difference is not visible in a specimen. A pretty sample of a service is a brochure.

All 64 patterns

Rights-cleared examples

Behrens Antiqua type specimen

Behrens Antiqua type specimen

archive.org public-domain-us
Behrens Mediaval type specimen

Behrens Mediaval type specimen

archive.org public-domain-us
Behrens-Kursiv und Schmuck type specimen

Behrens-Kursiv und Schmuck type specimen

archive.org public-domain-us
Bifur type specimen

Bifur type specimen

archive.org public-domain-us
Cooper Black: First Showing

Cooper Black: First Showing

archive.org public-domain-us
Cooper Series: First Showing of the Cooper Series

Cooper Series: First Showing of the Cooper Series

archive.org public-domain-us
Krebs Cyrillic Specimen

Krebs Cyrillic Specimen

archive.org public-domain-us
Prisma type specimen

Prisma type specimen

archive.org public-domain-us

Open source

A Printed Specimen of Caslon Old Style Type, with Appropriate Ornaments

archive.org public-domain-us

Open source

A Specimen of Book and Newspaper Printing Types

archive.org public-domain-us

Open source

A Specimen of Cast Ornaments

archive.org public-domain-us

Open source

A Specimen of Cast Ornaments on a New Plan

archive.org public-domain-us

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