Define
Money is requested as duty. The instrument is financial. The motive is belonging to the effort.
Mechanism
Civic purchase. The buyer is not shopping. They are enlisting with a wallet. Price is framed as participation.
Verdict
A public or communal instrument needs wide subscription and the stake is genuinely shared.
Don't
A private product dressed as a national emergency. That is us-versus-them wearing a uniform.
Rights-cleared examples
85 Million Americans Hold War Bonds" poster
A movie in technicolor 'combat america' buy extra war bonds" poster
Americans all! Victory Liberty Loan" poster
And they thought we couldn't fight" poster
Beat back the hun with liberty bonds" poster
Before sunset to-day buy a Liberty Bond" poster
Buy a bond of the 2nd Liberty Loan and help win the war" poster
Buy bonds the G. I. way" poster
Clear the Way! Buy Bonds. Fourth Liberty Loan" poster
Come on! Buy more Liberty Bonds - Walter Whitehead 1918" poster
Don't Let That Shadow Touch Them. Buy War Bonds" poster
Extra War Bonds (5th) War Bond" poster