Define
A book or manual that sells a method by arguing it. Chapters as proof, not as decoration around a product.
Mechanism
Authority by treatise. The reader who accepts the argument has already accepted the seller as teacher.
Verdict
We can teach a craft in public and the teaching is the funnel.
Don't
The book is a bound brochure. If the argument is missing, it is a catalog wearing a spine.
Rights-cleared examples
Affiches Illustrées
Are You a Bromide?
De Stijl advertisement page: Henri Guilbeaux
Mrs. Wilkins reads the Ladies' Home Journal (3 page images)
Peace has brought a new selling problem
The "Woman Appeal" (5 page images)
The J. W. T. Book (70 page images)
The Thompson Blue Book On Advertising (1906) (34 page images)
The Thompson Blue Book on Advertising (1901) (54 page images)
About Advertising and Printing
Ads and Sales
Advertising Copy