Iconic figure claim

Define

A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.

Mechanism

Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.

Verdict

We need a mark that works at poster scale, and one character can hold the promise.

Don't

The claim needs argument, numbers, or a comparison. A figure cannot do a reason-why.

Copy skeleton

[FIGURE: one pose, one prop]

[CLAIM: 8 words or fewer]

[MARK / URL]

(No body copy required)

Gulf note

Gesture and dress codes matter on outdoor. A calligraphy-integrated figure can replace a Western mascot. Test the silhouette at street distance.