English mechanism
Seasonal category cover
seasonal-category-cover
Define
A cover that invents a buying occasion by naming a season and a category together. Spring coats. Ramadan gifting. Back-to-school.
Mechanism
Occasion-making. The date plus the shelf becomes a reason to look now. The cover is a calendar, not a product shot.
Verdict
We run a catalogue, a drop, or a seasonal floor and need people to enter a section, not a SKU.
Don't
There is no real season or the cover is just a pretty product. Without an occasion it is a poster.
Rights-cleared examples
1910 circa Sternheim & Emanuel Hannover Reklamemarken
No. 40. Wanamaker's goods & prices, spring & summer 1896 - poster
Spring and summer, 1892. L. P. Hollander & Co - poster