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The reading shelf

The works behind the ads: advertising books and trade journals, type specimens, reports and manuals, most of them in the public domain. Each has a summary, an analysis of what still holds and what has dated, and a few passages worth keeping, with their meaning in Arabic. 474 works on the shelf.

Books 133

Typographia: An Historical Sketch of the Origin and Progress of the Art of Printing Book · By T. C. Hansard · 1825
Thomas Curson Hansard's Typographia, published in London by Baldwin, Cradock and Joy, joins a history of printing to a working manual for running a printing office.
Advertise: How? When? Where? Book · By William Smith · 1863
A short London guide of 1863 by William Smith, acting manager of the Adelphi Theatre, with drawings by William McConnell and J. H. Swan.
The Men Who Advertise: An Account of Successful Advertisers, Together with Hints on the Method of Advertising Book · By Geo. P. Rowell & Co. · 1870
An 1870 volume from Geo. P. Rowell & Co., the New York advertising agency, binding three works in one cover: The Men Who Advertise, the American Newspaper Rate-Book and the American Newspaper Directory.
Some Early Type Specimen Books of England, Holland, France, Italy, and Germany Book · By William Blades · 1875
A short bibliography by the printing historian William Blades, reprinted from the Printers' Register, London, 1875.
The Art of Money Getting; or, Golden Rules for Making Money Book · By P.T. Barnum · 1880
P. T. Barnum's success lecture, printed as a short book of 20 rules that run from choosing the right vocation and location to avoiding debt, persevering, reading the newspapers and preserving integrity.
Historic Printing Types: A Lecture Read Before the Grolier Club of New-York Book · By Theo. L. De Vinne · 1886
Theodore Low De Vinne, the New York printer, read this lecture to the Grolier Club on 25 January 1885 and printed it with added facsimiles in 1886.
American Dictionary of Printing and Bookmaking Book · By W. W. Pasko · 1894
A reference of nearly 600 pages published in New York by Howard Lockwood & Co. in 1894, prepared by W. W. Pasko under a four-year agreement, helped by the printer Theodore Low De Vinne.
How to Conduct a Small Mail Order Business: Hints and Helps Book · By W. E. Skinner · 1896
A 16-page pamphlet sold for 5 cents as No. 27 of the Multum in Parvo Library, a monthly series published by A. B. Courtney in Boston, March 1896.
Fowler's Publicity: An Encyclopedia of Advertising and Printing Book · By Nath'l C. Fowler, Jr. · 1897
A book of about 1,000 pages published in New York in 1897 by Nathaniel C. Fowler Jr., who notes that he is said to have written more advertising matter than anyone.
A Note by William Morris on His Aims in Founding the Kelmscott Press Book · By William Morris, with a short description of the press by S. C. Cockerell · 1898
A small book issued by the Kelmscott Press in 1898, after William Morris's death, in three parts.
The Bases of Design Book · By Walter Crane · 1898
Walter Crane's book grew from lectures to students at the Manchester Municipal School of Art. The preface names the problem: commercial competition was splitting design into isolated specialities, and Crane sets out to show the arts of design as one living tree.
The Thompson Red Book on Advertising (1899) Book · By J. Walter Thompson Co. · 1899
The Red Book is the 1899 annual the J. Walter Thompson Company sent to advertisers.
Secrets of the Mail-Order Trade Book · By Samuel Sawyer · 1900
A manual of about 180 pages for people starting a business that advertises and sells goods by mail.
Ready Made Advertisements Book · 1901
A 184-page book issued in 1901 by George P. Rowell & Co., publishers of Printers' Ink, priced at $1.00, with no compiler named.
Lettering in Ornament: An Enquiry into the Decorative Use of Lettering, Past, Present, and Possible Book · By Lewis F. Day · 1902
Lewis F. Day, a London designer of textiles, glass and embroidery, wrote this book as the companion to his Alphabets Old and New. That volume covered letter shapes; this one asks how lettering is used in design.
The Art and Craft of Printing: Collected Essays Book · By William Morris · 1902
A 1902 American reprint, 210 copies printed by Clarke Conwell at the Elston Press, New Rochelle, collecting William Morris's writing on how books should look.
The Practice of Typography: A Treatise on Title-Pages Book · By Theodore Low De Vinne · 1902
Theodore Low De Vinne's 1902 volume in his Practice of Typography series, published by the Century Co. and printed at his own De Vinne Press.
The Practice of Typography: Plain Printing Types Book · By Theodore Low De Vinne, A.M. · 1902
The first volume of De Vinne's Practice of Typography, copyright 1899; this scan is the second edition, published by the Century Co. in 1902.
Free-Hand Lettering: Being a Treatise on Plain Lettering from the Practical Standpoint, for Use in Engineering Schools and Colleges Book · By Victor T. Wilson, M.E. · 1903
A 1903 textbook by Victor T. Wilson, published by John Wiley & Sons for engineering schools, teaching plain hand lettering for working drawings, maps and titles.
Printing: An Essay by William Morris and Emery Walker Book · By William Morris & Emery Walker · 1903
A short essay on the design of printed books, taken from the Arts and Crafts Exhibition Society's collected essays and reprinted here as a 16-page book, set in Village Type by Fred.
The Theory of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising Book · By Walter Dill Scott · 1903
Walter Dill Scott, director of the psychological laboratory at Northwestern University, turned his Mahin's Magazine series into the first book to apply psychology to advertising.
Modern Advertising Book · By Earnest Elmo Calkins and Ralph Holden · 1905
Earnest Elmo Calkins and Ralph Holden, founders of the New York agency Calkins & Holden, wrote this 1905 volume in Appletons' Business Series as a full account of advertising as a business.
Of the Decorative Illustration of Books Old and New Book · By Walter Crane · 1905
Walter Crane, the Arts and Crafts designer and illustrator, grew this book from three Cantor Lectures at the Society of Arts in 1889; this is the third revised edition (George Bell and Sons, 1905) in the Ex-Libris Series.
Forty Years an Advertising Agent, 1865-1905 Book · By George Presbury Rowell · 1906
George P. Rowell's memoir of the trade he helped build: he opened an advertising agency in Boston in 1865, launched Rowell's American Newspaper Directory in 1869 and Printers' Ink in 1888.
Financial Advertising for Commercial and Savings Banks, Trust, Title Insurance, and Safe Deposit Companies, Investment Houses Book · By E. St. Elmo Lewis · 1908
A handbook of nearly 1,000 pages by E. St. Elmo Lewis, then advertising manager of the Burroughs Adding Machine Company, published in Indianapolis by Levey Bros.
How to Do Business by Letter, and Training Course in Conversational English Book · By Sherwin Cody · 1908
A textbook by Sherwin Cody, published by his School of English in Chicago; this copy is the sixteenth edition, "75 Thousand", with a 1908 copyright.
The Encyclopaedia of the Mail Order Business Book · By Wm. Leonard Berkwitz · 1908
A do-it-yourself reference published in New York in 1908 at five dollars, in four sections.
The Principles of Practical Publicity Book · By Truman A. DeWeese · 1908
A textbook on commercial advertising by Truman A. DeWeese, publicity director of the Natural Food Company, makers of Shredded Wheat, who says he spent a quarter of a million dollars a year advertising one product.
The Psychology of Advertising Book · By Walter Dill Scott · 1908
Walter Dill Scott, director of the psychological laboratory at Northwestern University, set out in 1908 to gather the scattered psychology of advertising into one plain book, dedicated to business men who use science where their predecessors relied on custom.
The Ups and Downs of a Mail Order Aspirant, Described in a Series of Ten Letters Book · 1908
A comic story in ten letters, published in 1908 by The Mail Order News of New York and sold for one dollar.
How to Write Letters That Win: 247 Vital Pointers Gathered from a Study of 1200 Actual Letters Book · 1909
A 1909 handbook from The System Company, publisher of SYSTEM magazine, built from a study of 1,200 real business letters.
The Art and Science of Advertising Book · By George French · 1909
George French, a writer on printing whose articles ran in Profitable Advertising and the American Printer, published this survey in February 1909.
Business Correspondence Library, Vol. I: How to Write the Business Letter Book · 1910
The first of the System Company's three-volume Business Correspondence Library: 25 chapters in six parts, built on extracts from 217 actual letters.
Business Correspondence Library, Vol. II: How to Get and Hold Business by Letter Book · 1910
The second of the System Company's three-volume Business Correspondence Library: 20 chapters in five parts, billed as holding 234 tried-out plans and 97 actual letters.
Business Correspondence Library, Vol. III: How to Handle the Distant Customers Book · 1910
The third volume of the System Company's Business Correspondence Library, copyright 1910, gathers 25 chapters and extracts from 243 letters on selling by mail to customers a salesman rarely sees.
Business Letters: How to Write Letters That Get Business and Keep It Book · By Calvin O. Althouse · 1910
A short reference guide by Calvin O. Althouse, published by the Penn Publishing Company in Philadelphia for office workers who write letters every day. Its 14 chapters move from mechanics to selling.
Notable Printers of Italy During the Fifteenth Century Book · By Theodore Low De Vinne · 1910
A study of early Italian roman type by the New York printer Theodore Low De Vinne, published by the Grolier Club in 400 copies.
Poster Advertising Book · By G. H. E. Hawkins · 1910
A 1910 guide to billboard posting by G. H. E. Hawkins, advertising manager of the N. K. Fairbank Company (Gold Dust, Fairy Soap), drawn from ten years and over a million dollars of posting.
Principles of Advertising: A Systematic Syllabus of the Fundamental Principles of Advertising Book · By Daniel Starch · 1910
A 62-page course outline that Daniel Starch, then at the University of Wisconsin, published through the University Cooperative Co. in Madison in November 1910.
Short Cuts and Money-Making Methods: How to Handle Lists of Names Book · 1910
A 1910 book published and copyrighted by The Addressograph Company of Chicago, maker of the addressing machine it promotes.
Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management Book · By Herbert N. Casson · 1911
Grown from talks to ad clubs, Casson's book argues that selling and advertising are the last parts of business still run on habit, and that the efficiency methods of Taylor and Emerson can be turned on them.
Influencing Men in Business: The Psychology of Argument and Suggestion Book · By Walter Dill Scott · 1911
Walter Dill Scott, director of the psychological laboratory at Northwestern University, argues in eight short chapters that every way of moving people, from employees to readers of an advertisement, is either argument or suggestion.
Letters That Land Orders; or, How to Make Letters Sell Goods Book · By John Horace Lytle · 1911
A short 1911 manual by John Horace Lytle, published by The Business Man's Publishing Co. in Detroit.
The Book on Advertising (The Business Man's Library, Volume 7) Book · By Truman A. DeWeese · 1911
Volume seven of the System Company's Business Man's Library, a 1911 printing of a book first copyrighted in 1908, written by Truman A. DeWeese, publicity director of the Natural Food Company.
Analytical Advertising Book · By William A. Shryer · 1912
William A. Shryer, who ran a Detroit correspondence school called the American Collection Service, sets out to test the trade's belief in 'cumulative value': that repeating an ad in the same publication makes it pull better over time.
How to Write Advertisements That Sell: Methods by Which 146 Shrewd Advertisers Plan, Lay Out and Place Their Copy Book · 1912
A 1912 how-to book from the A. W. Shaw Company, publisher of System magazine, built from the methods of 146 advertisers.
The Clock That Had No Hands, and Nineteen Other Essays About Advertising Book · By Herbert Kaufman · 1912
Twenty essays of about 500 words, first copyrighted by the Chicago Tribune in 1908 and collected in 1912 by George H. Doran.
Advertising and Selling: Principles of Appeal and Response Book · By Harry L. Hollingworth · 1913
A 1913 textbook by Harry L. Hollingworth, instructor in psychology at Columbia, built from lectures to the Advertising Men's League of New York City and published for the League by D. Appleton.
Advertising as a Business Force: A Compilation of Experience Records Book · By Paul Terry Cherington · 1913
Cherington, an instructor at Harvard's Graduate School of Business Administration, compiled this 594-page textbook for the Associated Advertising Clubs of America.
Church Publicity: The Modern Way to Compel Them to Come In Book · By Christian F. Reisner · 1913
A book of about 400 pages by Christian F. Reisner, a Methodist pastor in New York, published by the Methodist Book Concern.
Letters That Make Good: A Desk Book for Business Men Book · By George William Poole and Jonathan John Buzzell, editors · 1913
A 1913 desk book edited by George William Poole, a Boston form-letter printer, and Jonathan John Buzzell, published by the American Business Book Company.
Making the Letter Pay Book · By A. Peter Stowe · 1913
A 1913 handbook from The Business Man's Publishing Co. of Detroit, signed A. Peter Stowe, with the copyright held by Albert Stoll, Jr. The foreword calls it a symposium of useful ideas gathered by the editor.
Selling Forces Book · By The Curtis Publishing Company (prepared by Richard J. Walsh, under the direction of the Advertising Department) · 1913
A house book the Curtis Publishing Company issued in 1913 for manufacturers who know little about national advertising.
Advertising: Its Principles, Practice, and Technique Book · By Daniel Starch · 1914
Daniel Starch of the University of Wisconsin wrote this as a first university textbook and a handbook for business men. Its 23 chapters open with the case that advertising lowers selling cost, using a Printer's Ink table comparing Hart, Schaffner & Marx with other clothing houses, then work through attention: display type, size of space, contrast and colour, borders, then magazines, newspapers and street railway cards, trade names, headlines, illustrations, repetition, legibility, layout, reason-why against suggestive copy, keyed returns, pretesting and ethics.
Advertising: Selling the Consumer Book · By John Lee Mahin · 1914
John Lee Mahin, a Chicago advertising agency head, built this textbook from a 1910 evening class at Northwestern University's School of Commerce and lectures at several state universities; it was published for the Associated Advertising Clubs of the World.
Better Business Book · By N. W. Ayer & Son · 1914
A 45-page booklet that N. W. Ayer & Son, which calls itself the largest advertising business in the world, published in 1914 to win clients.
Building Your Business by Mail Book · By William G. Clifford · 1914
William G. Clifford's 1914 book argues that most advertising money is spent on "impossible prospects", so a business should mail its selling talk to a chosen list of live names and count every return.
Graphic Methods for Presenting Facts Book · By Willard C. Brinton · 1914
A 1914 handbook by the engineer Willard C. Brinton, written for business men, social workers and legislators with no statistical training, on how to turn tables of figures into charts that persuade.
Writing Business Letters Which Get the Business Book · By Louis Victor Eytinge · 1914
A 1914 pocket booklet from the Office Appliance Company of Chicago, collecting six articles Louis Victor Eytinge wrote for its magazine Office Appliances while serving a life sentence in the Arizona penitentiary at Florence.
Advertising: Its Principles and Practice Book · By Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss, Frank Alvah Parsons · 1915
A 1915 textbook (Ronald Press) that grew out of the Advertising Division of New York University, written by four specialists: Harry Tipper, advertising manager of The Texas Company, on economics and campaigns; psychologist Harry L. Hollingworth of Barnard College on the buyer's mind; George Burton Hotchkiss on copy; and Frank Alvah Parsons of the New York School of Fine and Applied Art on display.
Advertising: The Social and Economic Problem Book · By George French · 1915
A 1915 book by George French, published by the Ronald Press Company, that treats advertising as a force reshaping business, religion and daily life rather than as a craft.
Effective Business Letters: Their Requirements and Preparation Book · By Edward Hall Gardner · 1915
A textbook by Edward Hall Gardner, Professor of Business Administration at the University of Wisconsin, published by the Ronald Press after five years of commerce classes.
How to Deal with Human Nature in Business: A Practical Book on Doing Business by Correspondence, Advertising, and Salesmanship Book · By Sherwin Cody · 1915
Sherwin Cody's 516-page handbook, published by Funk & Wagnalls in 1915 and built partly on his material of 1904 to 1911, runs in five parts: human nature, correspondence, merchandising, advertising and personal salesmanship.
How to Write a Business Letter Book · By Chas. R. Wiers · 1915
A 1915 handbook printed in Buffalo for use in offices, schools and as a general reference, by a writer who ran a school for correspondents at a company selling to about a million families a year.
Letters That Make Good: A Desk Book for Business Men (Third Edition) Book · By George William Poole and Jonathan John Buzzell, editors · 1915
The third edition, dated 1915, of the desk book edited by George William Poole and Jonathan John Buzzell for the American Business Book Company of Boston.
Principles and Practice of Direct Advertising Book · By Charles A. MacFarlane · 1915
A 1915 handbook on direct advertising, which Charles A. MacFarlane defines as anything mailed or handed to chosen firms or people rather than published to all: catalogues, booklets, folders, letters, cards, blotters and house organs.
Productive Advertising Book · By Herbert W. Hess · 1915
A 1915 college textbook by Herbert W. Hess, assistant professor of commerce in the advertising and salesmanship department of the Wharton School, published by J. B. Lippincott with 84 illustrations.
Publicity and Progress: Twentieth Century Methods in Religious, Educational and Social Activities Book · By Herbert Heebner Smith · 1915
Herbert Heebner Smith, a former newspaper editor who ran publicity for the Minnesota State Board of Health and the St. Paul Association of Commerce, wrote this 1915 guide (George H. Doran) for churches, Christian associations, charities, reform groups and colleges.
The Business of Advertising Book · By Earnest Elmo Calkins · 1915
Calkins, co-founder of the New York agency Calkins & Holden, rewrote his 1905 Modern Advertising into this textbook for young men entering the trade and for manufacturers deciding whether to advertise.
Writing an Advertisement: An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising Book · By S. Roland Hall · 1915
A 1915 Houghton Mifflin book by S. Roland Hall, who directed the International Correspondence Schools advertising course, answering one question in plain first-person prose: how do you go about writing an advertisement?
Advertising by Motion Pictures Book · By Ernest A. Dench · 1916
Ernest A. Dench, a journalist who specialised in motion pictures, wrote this 48-chapter handbook in 1916 (Standard Publishing Company, Cincinnati) because, he says, little definite information on film advertising existed.
Business Letters: How to Write Them Book · By Tim Thrift, Benjamin J. Campbell and Bruce L. Vass · 1916
A business-English textbook by Tim Thrift, advertising manager of the American Multigraph Sales Company, with Benjamin J. Campbell and Bruce L. Vass, published in Jackson, Michigan.
How to Deal with Human Nature in Business Book · By Sherwin Cody · 1916
The 1916 second edition of Sherwin Cody's handbook, published by Funk & Wagnalls, which gathers his earlier correspondence lessons into five parts and about 490 pages, with assignments and questions for classes.
Sales Promotion by Mail: How to Sell and How to Advertise Book · 1916
A 1916 handbook from G. P. Putnam's Sons in ten chapters, each edited by a different practitioner, covering every part of selling by mail.
The Advertising Book, 1916 Book · By Paul Terry Cherington · 1916
A 600-page compilation that Paul T. Cherington, assistant professor of marketing at the Harvard business school, made for the Associated Advertising Clubs of the World.
The Collection of Master Business Letters Book · By Emil Bayard Davison · 1916
A portfolio of 250 one-page sales letters that Davison wrote for paying clients, reproduced as typewritten sheets with each client's and product's name blanked out, so every letter reads as a template.
96 Plans for Collecting by Mail Book · By A. W. Shaw Company · 1917
A plan-book from the A. W. Shaw Company, publisher of System, the Magazine of Business, given to subscribers as a supplement.
Follow-Up Letters Book · By O. H. Kepley · 1917
A 60-page booklet by O. H. Kepley, published in 1917 by the American Multigraph Sales Company of Cleveland.
The Typography of Advertisements That Pay Book · By Gilbert P. Farrar · 1917
Gilbert P. Farrar built this book out of his Printers' Ink series on typographical display.
Business Correspondence Book · By Harrison McJohnston · 1918
Volume 12 of the Alexander Hamilton Institute's Modern Business course, written by Harrison McJohnston, an instructor in business English and salesmanship at the University of Illinois.
Joseph Pennell's Liberty-Loan Poster: A Text-Book for Artists and Amateurs, Governments and Teachers and Printers Book · By Joseph Pennell · 1918
A short illustrated book in which the artist Joseph Pennell, associate chairman of the Division of Pictorial Publicity, shows stage by stage how he made his Fourth Liberty Loan poster, "That Liberty Shall Not Perish from the Earth", which pictures New York bombed and burning.
Lettering for Commercial Purposes Book · By Wm. Hugh Gordon · 1918
A 1918 trade instruction book by sign and show card writer Wm. Hugh Gordon, published in Cincinnati by The Signs of the Times Publishing Co., publisher of a display advertising journal.
The Art of Resultful Letter Writing Book · By Robert Ruxton · 1918
A 68-page brochure from the Mailbag Publishing Company of Cleveland, collecting seven articles Robert Ruxton wrote for The Mailbag, a direct-mail trade magazine; the editor calls him chief of copy staff at a large direct-mail firm.
Intensive Selling: Increasing Profitable Sales Through Supplemental Direct Advertising Methods Book · By Flint McNaughton · 1919
A 144-page handbook by Flint McNaughton, published in Chicago by Selling Aid. Part One argues that direct advertising is the largest US ad category, about $420 million of an estimated $930 million a year, and that letters and printed matter should back up salesmen: one maker cut calls per order from seven to five with three letters per salesman.
The Four Minute Men of Chicago Book · By The History Committee of the Four Minute Men of Chicago · 1919
A limited edition printed for subscribers in 1919 by the History Committee of the Four Minute Men of Chicago, as a souvenir and a record.
The Story of the Liberty Loans: Being a Record of the Volunteer Liberty Loan Army, Its Personnel, Mobilization and Methods Book · By Labert St. Clair · 1919
An illustrated record of the five American war bond drives of 1917 to 1919, written by the assistant director of publicity of the Treasury's War Loan Organization and published in Washington in 1919.
Effective House Organs: The Principles and Practice of Editing and Publishing Successful House Organs Book · By Robert E. Ramsay · 1920
A 1920 textbook by Robert E. Ramsay, then editor of Advertising and Selling and president of the Direct Mail Advertising Association, published by D. Appleton.
How We Advertised America Book · By George Creel · 1920
George Creel's 1920 account of the Committee on Public Information, the U.S. agency he chaired from April 1917 to June 1919, written after Congress abolished it mid-liquidation and its final report went unpublished.
How to Write Business Letters Book · By Walter K. Smart (editor), in collaboration with the editorial staff of System · 1920
A textbook on business correspondence from A. W. Shaw Company, publisher of the magazine System, edited by Walter K. Smart of Armour Institute of Technology and Northwestern's School of Commerce.
Making Advertisements and Making Them Pay Book · By Roy S. Durstine · 1920
A 1920 book from Charles Scribner's Sons by Roy S. Durstine, a founding partner of the agency Barton, Durstine & Osborn, written to show newcomers that advertising is more than "stringing sentences together and finding somebody to draw a picture." It opens with Brown the pickle maker deciding that word of mouth is too slow, then runs through twelve short chapters named for qualities: Atmosphere, Sincerity, Common Sense, The Right Word in the Right Place.
War Posters Issued by Belligerent and Neutral Nations, 1914-1919 Book · By Martin Hardie and Arthur K. Sabin (selected and edited) · 1920
A 1920 survey, selected and edited by Martin Hardie and Arthur K. Sabin and published by A. & C. Black in London, reproducing 80 posters from Britain, France, Germany, Austria-Hungary, the United States and other countries, mostly from the Victoria and Albert Museum.
Advanced Business Correspondence Book · By George Burton Hotchkiss and Edward Jones Kilduff · 1921
A 1921 university textbook by George Burton Hotchkiss, head of advertising and marketing at New York University, and Edward Jones Kilduff, NYU professor of business English, published by Harper & Brothers.
Conducting a Mail Order Business Book · By Albert E. Bull · 1921
A short British handbook in Pitman's Popular Business Books series, for shopkeepers and beginners weighing up selling by post.
Effective Direct Advertising: The Principles and Practice of Producing Direct Advertising for Distribution by Mail or Otherwise Book · By Robert E. Ramsay · 1921
A 1921 textbook of about 600 pages by Robert E. Ramsay, past president of the Direct Mail Advertising Association and author of Effective House Organs, published by D. Appleton.
Hundred Point Sales Letters Book · By Cameron McPherson · 1921
A 44-page booklet published by the Dartnell Corporation in 1921 that reprints 16 sales, collection and trade letters by named writers (Edgar W. Jordan, C. A. MacFarlane, James Wallen, Louis V. Eytinge, J. J. Sherlock and others), each facing a one-page essay on why it pulled.
Modern Business Writing: A Study of the Principles Underlying Effective Advertisements and Business Letters Book · By Charles Harvey Raymond · 1921
A 1921 textbook from The Century Co. by Charles Harvey Raymond, who taught business English at the University of California.
Printing and the Renaissance: A Paper Read Before the Fortnightly Club of Rochester, New York Book · By John Rothwell Slater · 1921
A paper by John Rothwell Slater, read to the Fortnightly Club of Rochester, New York, and printed in December 1921 by William Edwin Rudge in an edition of 600 copies designed by Bruce Rogers and set in Monotype Caslon.
The Advertising Handbook: A Reference Work Covering the Principles and Practice of Advertising Book · By S. Roland Hall · 1921
A desk reference of about 740 pages published by McGraw-Hill in 1921, by S. Roland Hall, former advertising manager for Alpha Portland Cement and the Victor Talking Machine Company.
Applied Business Correspondence Book · By Herbert Watson · 1922
A 600-page textbook cut down from the Course in Business Correspondence that Herbert Watson, former head of mail sales at the A. W. Shaw Company, wrote for Shaw.
Church and Sunday School Publicity: Practical Suggestions for Using the Printed Word to Extend the Influence of the Gospel Book · By Herbert Heebner Smith · 1922
A 1922 handbook by Herbert Heebner Smith, associate director of publicity for the Presbyterian Church in the U.S.A. and a former newspaperman, that applies the methods of commercial advertising to local churches and Sunday schools.
Mail Order Organization: The Art of Selling Goods by Post Book · By P. E. Wilson · 1922
A 1922 handbook in Pitman's commercial series, written for British shopkeepers, especially multi-department retailers, who want to add or reorganize a mail-order department.
Mediums; Catalogs, Booklets, and Folders; Direct Advertising; Management of General Campaigns (International Library of Technology, 102C) Book · By International Correspondence Schools (International Textbook Company) · 1922
Volume 102C of the International Library of Technology, the bound textbooks of the International Correspondence Schools in Scranton, collects seven instruction papers from the ICS advertising course, copyrighted between 1909 and 1919.
Printing Types: Their History, Forms, and Use. A Study in Survivals, Volume I Book · By Daniel Berkeley Updike · 1922
Volume I of Updike's two-volume history of printing types, published by Harvard University Press in 1922 and grown from his lectures on printing at Harvard's Graduate School of Business Administration from 1911 to 1916.
Printing Types: Their History, Forms, and Use. A Study in Survivals, Volume II Book · By Daniel Berkeley Updike · 1922
The second of Updike's two volumes carries his history of printing types from 1500 into the early twentieth century, country by country.
The W.G.N.: A Handbook of Newspaper Administration (1922) Book · By The Chicago Tribune · 1922
Published on 10 June 1922 for the Chicago Tribune's 75th birthday, this 300-page book explains how the paper that called itself 'the World's Greatest Newspaper' (the W.G.N. of the title) was run. The first part is a history from 1847 through the Chicago Fire, the 1893 Fair and the World War. The second walks through each division: editorial, with foreign bureaus and wireless news from Bordeaux; advertising, split into want, local and national; production, from the Tribune's own spruce forests in Quebec and paper mill in Ontario to its presses and Coloroto printing; circulation, with dot maps and delivery routes; and accounting and staff benefits.
Building Retail Business by Letter, Including Four Hundred Retail Letters That Made Good Book · By John B. Ruffalo · 1923
John B. Ruffalo ran The John Service, Inc., a New York firm that wrote sales letter campaigns, and he argues that the personal letter is the retailer's stand-in for a salesman who cannot call at the customer's home.
Principles of Advertising Book · By Daniel Starch · 1923
Starch's second and far larger treatise, written at the Harvard Graduate School of Business Administration and published by A. W. Shaw.
Scientific Advertising Book · By Claude Hopkins · 1923
Claude Hopkins's 1923 manual, in 21 short chapters, argues that advertising had become a science because agencies could trace returns, mostly through keyed coupons, and compare one ad, headline or method against another by cost per customer.
Scientific Advertising (Gary Halbert marked-up edition) Book · By Claude Hopkins · 1923
Claude Hopkins's short book in 21 chapters, here in a PDF from Gary Halbert's newsletter site.
72 Master Letters and What Made Them Pay Book · By Bureau of Business Standards of the Shaw Publications · 1924
A 1924 report by the Bureau of Business Standards of the Shaw Publications, publishers of System magazine.
Advertising Copy Book · By George Burton Hotchkiss · 1924
A copywriting textbook by the chairman of the Department of Advertising and Marketing at New York University, for students and agency copy staff.
American Type Design in the Twentieth Century, with Specimens of the Outstanding Types Produced During This Period Book · By Douglas C. McMurtrie; introduction by Frederic W. Goudy · 1924
A 64-page survey, published in Chicago by Robert O. Ballou, of the type faces issued in the United States over the previous twenty years.
Business Writing: Articles, House Organs, Reports, Advertisements Book · By S. Roland Hall · 1924
S. Roland Hall, an advertising counselor and former advertising manager of Alpha Portland Cement and the Victor Talking Machine Company, wrote this McGraw-Hill textbook for people who already write good business letters and want to write the rest of what a company publishes.
Louder Please: The Autobiography of a Deaf Man Book · By Earnest Elmo Calkins · 1924
Calkins's memoir, written at 54, traces how deafness shaped the co-founder of the Calkins & Holden agency.
Selling by Mail: Principles and Practice Book · By Verneur Edmund Pratt · 1924
A 452-page McGraw-Hill textbook by Verneur Edmund Pratt, a former departmental advertising manager at Sears, Roebuck who ran his own counsel firm, Pratt & Lindsey.
The Art of Lettering: A Text and Reference Book of Alphabets and Applied Lettering Book · By Carl Lars Svensen · 1924
Carl Lars Svensen's textbook, published by D. Van Nostrand in New York in 1924, teaches lettering as a learnable craft in five chapters built around 96 full-page plates.
The Science of Marketing by Mail Book · By Homer J. Buckley · 1924
A 1924 book by Homer J. Buckley, head of the Chicago direct-mail firm Buckley, Dement and Company and first president of the Direct Mail Advertising Association, first written as articles for B. C. Forbes.
Illustration in Advertising Book · By W. Livingston Larned · 1925
A 1925 McGraw-Hill textbook by W. Livingston Larned, vice president and art director in chief of the Ethridge Company, on pictures in magazine and newspaper advertising.
Masters of Advertising Copy: Principles and Practice of Copy Writing According to Its Leading Practitioners Book · By J. George Frederick (ed.) · 1925
A 1925 symposium edited by J. George Frederick, former managing editor of Printer's Ink, in which 26 American advertising writers each set out, in a signed chapter, the principle they work by. Bruce Barton tells how a short ad about Marie Antoinette riding to her death pulled eight times the coupons of full pages on owning fine books.
Mail Order and Instalment Trading Book · By Albert E. Bull · 1926
A Pitman handbook of about 350 pages, in three sections, for beginners and growing traders who sell by post.
My Life in Advertising Book · By Claude C. Hopkins · 1927
Claude C. Hopkins's autobiography, framed in the preface as a business story, not a personal history.
Using Radio in Sales Promotion: A Book for Advertisers, Station Managers and Broadcasting Artists Book · By Edgar H. Felix · 1927
A 1927 McGraw-Hill textbook by Edgar H. Felix, a broadcasting consultant who had worked with the National Broadcasting Company and N. W. Ayer and Son, written after four years of American commercial radio.
What About Advertising? Book · By Kenneth M. Goode and Harford Powel, Jr. · 1927
A 1927 Harper & Brothers book by two New York magazine and department-store men, written for the business man who pays for advertising.
Propaganda Book · By Edward L. Bernays · 1928
Bernays, a New York public relations counsel, argues that in a mass democracy a small number of people who understand group psychology form an 'invisible government' that narrows the public's choices, and that this is necessary and can be done responsibly.
Publicity for Social Work Book · By Mary Swain Routzahn and Evart G. Routzahn · 1928
A 1928 textbook by Mary Swain Routzahn and Evart G. Routzahn of the Russell Sage Foundation's Department of Surveys and Exhibits, built on field study of health agencies such as the National Tuberculosis Association and the North Carolina State Board of Health.
The First Hundred Million Book · By E. Haldeman-Julius · 1928
Emanuel Haldeman-Julius's account of selling 100,000,000 Little Blue Books in nine years: 1,260 pocket titles of one size and binding, five cents each, about 95 percent sold by mail from Girard, Kansas.
This Advertising Business Book · By Roy S. Durstine · 1928
Roy S. Durstine, secretary and treasurer of Barton, Durstine & Osborn and a past president of the American Association of Advertising Agencies, collects 33 short essays, many first printed in Printers' Ink, Scribner's, Liberty and other magazines.
Advertising by Radio Book · By Orrin E. Dunlap, Jr. · 1929
A 1929 Ronald Press book by the radio editor of The New York Times, with a foreword by NBC president Merlin H. Aylesworth, written when sponsored radio was a few years old. Across 13 chapters Dunlap argues that radio is a goodwill medium, not a selling one: entertain the listener, name the sponsor two or three times a half-hour, never quote prices, and let print, window displays and dealers close the sale.
Foto-Auge (Photo-Eye): 76 Photos of the Period Book · By Franz Roh and Jan Tschichold · 1929
A picture book of 76 photographs of the period, edited by the art critic Franz Roh and the typographer Jan Tschichold and published in Stuttgart in 1929 by Akademischer Verlag Dr. Fritz Wedekind.
The History and Development of Advertising Book · By Frank Presbrey · 1929
Frank Presbrey traces advertising from stamped Babylonian bricks and the Rosetta Stone to 1928 radio, in 65 chapters with more than 350 reproduced ads. The English part covers the siquis notices, signboards, John Houghton's 1692 trade paper, the tax on advertisements, Warren's Blacking with its Cruikshank cat, and Harmsworth.
Commercial Art Book · By Guy F. Cahoon · 1930
A textbook published by The Southwest Press in Dallas in 1930 for art students and for buyers of commercial art. It skips drawing basics and teaches drawing for reproduction and selling.
The Art of Advertising Book · By Manuel Rosenberg and E. Walker Hartley · 1930
A 1930 Harper & Brothers textbook on advertising art by Manuel Rosenberg, author of Newspaper Art, with E. Walker Hartley and a foreword by Herman Schneider, president of the University of Cincinnati.
Mail-Order Made Easy Book · By Max Rittenberg
A pocket handbook of about 190 pages by Max Rittenberg, former advertising director of Martin's Ltd., with a preface by Herbert N. Casson, published by the Efficiency Magazine.

Trade journals 144

Printers' Ink, July 15, 1888 (Vol. 1, No. 1) Trade journal · 1888
The first issue of Printers' Ink, a 32-page semi-monthly "class journal" for advertisers, publishers and printers, at one dollar a year from 10 Spruce Street, New York, the office of George P. Rowell's agency.
Printers' Ink, January 7, 1891 (Vol. 4, No. 1), Special New Year's Number Trade journal · 1891
The special New Year's number that opened the fourth volume of Printers' Ink, 80 pages with an announced run of 59,000 copies.
Printers' Ink, March 11, 1891 (Vol. 4, No. 10): Artemas Ward's "Stray Shots" column Trade journal · By Artemas Ward · 1891
A weekly issue of Printers' Ink, the New York trade paper for advertisers, filed here for the "Stray Shots" column by Artemas Ward, advertising manager of Sapolio soap.
Printers' Ink, January 6, 1892 (Vol. 6, No. 1), New Year's Number: "A Publisher's Experience as an Advertiser" by Cyrus H. K. Curtis Trade journal · By Cyrus H. K. Curtis · 1892
The 1892 New Year's number of Printers' Ink, filed under Cyrus H. K. Curtis, publisher of the Ladies' Home Journal.
Printers' Ink, January 4, 1893 (Volume 8, Number 1), Special New Year's Number Trade journal · 1893
This special New Year's number, edited by John Irving Romer, opens with a San Francisco Examiner cover of sworn circulation figures and counts of ads printed against rival papers.
The Studio: An Illustrated Magazine of Fine and Applied Art, Volume One (April to September 1893) Trade journal · 1893
The first bound volume of The Studio, the London monthly of fine and applied art: its first six issues, April to September 1893.
Printers' Ink, January 3, 1894 (Vol. 10, No. 1) Trade journal · 1894
The first issue of 1894, 32 pages, printed in the slump after the Panic of 1893.
Printers' Ink, March 21, 1894 (Vol. 10, No. 12), with early retail ads by Claude C. Hopkins Trade journal · 1894
A 32-page issue of Printers' Ink, the New York trade weekly of Geo. P. Rowell & Co., dated March 21, 1894.
Printers' Ink, January 2, 1895 (Vol. 12, No. 1) Trade journal · 1895
The first 1895 number of Geo. P. Rowell's weekly for advertisers, 48 pages.
Printers' Ink, August 12, 1896 (Vol. 16, No. 7), with The Young Man in Advertising by Claude C. Hopkins Trade journal · 1896
A 64-page issue of Printers' Ink dated August 12, 1896.
Printers' Ink, February 12, 1896 (Vol. 14, No. 7), with Better Bicycle Advertising by Claude C. Hopkins Trade journal · 1896
A 96-page issue of Printers' Ink dated February 12, 1896.
Printers' Ink, February 5, 1896 (Vol. 14, No. 6) Trade journal · 1896
A weekly issue of the New York journal for advertisers published by Geo. P. Rowell & Co., filed for the first of Charles Austin Bates's "Advertisement Writing" talks.
Printers' Ink, January 1, 1896 (Vol. 14, No. 1) Trade journal · 1896
The New Year's Day 1896 issue of Printers' Ink, a 72-page weekly "journal for advertisers" published by Geo. P. Rowell & Co., with George Kissam's street-car advertising on the cover.
Printers' Ink, June 10, 1896 (Vol. 15, No. 11), with Advertising Food Products, I by Claude C. Hopkins Trade journal · 1896
A 72-page issue of Printers' Ink dated June 10, 1896, opening with the first of Claude C. Hopkins's two articles on advertising food products.
Printers' Ink, June 17, 1896 (Vol. 15, No. 12), with Advertising Food Products, II by Claude C. Hopkins Trade journal · 1896
A 72-page issue of Printers' Ink dated June 17, 1896, carrying the second part of Claude C. Hopkins's article on advertising food products.
Printers' Ink, September 30, 1896: "Soliciting Trade by Correspondence" by Claude C. Hopkins Trade journal · By Claude C. Hopkins · 1896
A 49-page issue of Printers' Ink, the weekly for advertisers published by Geo. P. Rowell & Co., led by a two-page article from Claude C. Hopkins, later the author of Scientific Advertising.
Printers' Ink, January 6, 1897 (Vol. 18, No. 1) Trade journal · 1897
The first 1897 issue of the New York weekly that called itself A Journal for Advertisers, published by Geo. P. Rowell & Co. The cover is a Mergenthaler Linotype ad warning book and job printers that by year's end those without the machine will be as lonesome as a newspaper without one. Pages 3 to 8 push a Printer Laureate voting contest, with ballots for the magazine's press foreman, William Johnston.
Printers' Ink, June 2, 1897 (Vol. 19, No. 9): Can an Advertising Man Be a Christian? Trade journal · By Claude C. Hopkins · 1897
The June 2, 1897 issue of Printers' Ink, the weekly trade journal for advertisers.
Printers' Ink, January 5, 1898 (Vol. 22, No. 1) Trade journal · 1898
The first 1898 issue of the New York weekly for advertisers.
Printers' Ink, June 1, 1898 (Vol. 23, No. 9): Sapolio Publicity Trade journal · 1898
The June 1, 1898 issue of Printers' Ink, filed for "Sapolio Publicity", a one-page reprint from Advertising Experience.
Printers' Ink, November 23, 1898 (Vol. 25, No. 8) Trade journal · 1898
An 80-page weekly issue published by George P. Rowell & Co. It opens with views on Frank Munsey's refusal to pay agency commissions: M. M. Gillam agrees that commissions tempt agents to serve two masters and prop up inflated circulation claims.
Printers' Ink, October 12, 1898 (Vol. 25, No. 2) Trade journal · 1898
A weekly issue of the New York journal for advertisers published by Geo. P. Rowell & Co., filed for "Magazine Advertising", a one-page paid advertisement in which Charles Austin Bates sells his own services.
The Poster: An Illustrated Monthly Chronicle, Vol. 1, Nos. 1-6 (June to December 1898) Trade journal · 1898
A bound volume of the first six monthly numbers of The Poster, June to December 1898, a London journal on the pictorial advertising poster, published by its proprietor H. R. Woestyn.
Printers' Ink, January 4, 1899 (Volume 26, Number 1) Trade journal · 1899
This issue opens on a Philadelphia Record cover promising "books open to all", then prints a long hearing staged by the journal: special agents for the Kansas City Star and the San Francisco Examiner argue which western paper deserves the Printers' Ink sugar bowl, a trophy for the best service to advertisers in proportion to price.
The Inland Printer, Vol. 23, April to September 1899 Trade journal · By The Inland Printer Company (publisher) · 1899
Six monthly issues of The Inland Printer, the Chicago trade journal of the printing and allied industries, bound as one 489-page volume.
The Poster: An Illustrated Monthly Chronicle, vol. 2, nos. 7-12 (January to June-July 1899) Trade journal · By H. R. Woestyn (editor) · 1899
A bound volume of The Poster, the London monthly devoted to the pictorial poster, holding six numbers from January to June-July 1899.
Printers' Ink, January 3, 1900 (Vol. 30, No. 1) Trade journal · 1900
The first issue of 1900, 48 pages, with a Philadelphia Record cover ("As good as the best, better than the good").
The Poster: An Illustrated Monthly Chronicle, Vol. 5, Nos. 26-29 (September to December 1900) Trade journal · 1900
A bound volume of four monthly numbers of The Poster, September to December 1900, published from 9 Fleet Street by Hugh MacLeay and bound with its trade supplement, Modern Advertising.
Printers' Ink, January 2, 1901 (Vol. 34, No. 1) Trade journal · 1901
The first Printers' Ink of the twentieth century, 48 pages.
Printers' Ink, January 1, 1902 (Vol. 38, No. 1) Trade journal · 1902
The first 1902 issue of Printers' Ink, the 66-page Rowell weekly, with an all-type Philadelphia Record advertisement on the cover claiming 185,000 circulation.
Printers' Ink, January 7, 1903 (Volume 42, Number 1) Trade journal · 1903
The first 1903 issue of the New York weekly for advertisers, published by Geo. P. Rowell & Co. The lead story shows Rosenbaum Brothers, Chicago grain brokers, replacing the dull daily circular with a card of about 100 words on one grain, posted within an hour of the market close to nearly 4,000 country buyers, cut a quarter inch wider than a standard postal card so it stands out in the morning mail.
The Printing Art, Vol. II, No. 1 (September 1903) Trade journal · By Henry Lewis Johnson, editor · 1903
The September 1903 issue that opened the second volume of The Printing Art, an illustrated monthly on printing edited by Henry Lewis Johnson and issued by the University Press in Cambridge, Massachusetts.
Printers' Ink, January 6, 1904 (Volume 46, Number 1) Trade journal · 1904
The first 1904 issue of the New York weekly for advertisers.
System, September 1904: Manufacturers' Number (Vol. VI, No. 3) Trade journal · By A. W. Shaw (editor) · 1904
The September 1904 'Manufacturers' Number' of System (volume 6, number 3), A. W. Shaw's Chicago monthly 'devoted to the improvement of business methods', about half of it advertising.
Printers' Ink, January 4, 1905 (Vol. 50, No. 1) Trade journal · 1905
The first 1905 issue of Printers' Ink, edited by Charles J. Zingg.
Printers' Ink, May 3, 1905 (Vol. 51, No. 5) Trade journal · 1905
A 64-page weekly issue of the New York advertising trade journal.
Printers' Ink, April 11, 1906 (Volume 55, Number 2) Trade journal · 1906
The April 11, 1906 issue of Printers' Ink, the New York weekly for advertisers.
Printers' Ink, January 3, 1906 (Vol. 54, No. 1) Trade journal · 1906
The first 1906 issue of Printers' Ink, edited by Charles J. Zingg.
Printers' Ink, Vol. 57, No. 9 (November 28, 1906) Trade journal · 1906
A weekly issue of Printers' Ink, the American trade journal for advertisers.
Printers' Ink, January 2, 1907 (Vol. 58, No. 1) Trade journal · 1907
The first 1907 issue of Printers' Ink, the New York weekly for advertisers, 48 pages.
Printers' Ink, January 1, 1908 (Vol. 62, No. 1) Trade journal · 1908
The first 1908 issue of Printers' Ink, 56 pages, published weeks after the Panic of 1907.
Printers' Ink, September 30, 1908 (Vol. 65, No. 1), with Kicks and Halfpence by Earnest Elmo Calkins Trade journal · 1908
The September 30, 1908 issue of Printers' Ink (volume 65, number 1), the weekly 'journal for advertisers'.
The Printing Art Sample Book, Vol. II, No. 5 (December 1908) Trade journal · 1908
The December 1908 issue of The Printing Art Sample Book, a monthly from the University Press in Cambridge, Massachusetts.
Printers' Ink, January 6, 1909 (Vol. 66, No. 1) Trade journal · 1909
A 68-page weekly issue of Printers' Ink from the first week of 1909.
The Printing Art Sample Book, Vol. IV, No. 1 (August 1909) Trade journal · 1909
The August 1909 issue that opened volume four of The Printing Art Sample Book, a monthly from the University Press in Cambridge, Massachusetts, bound from inserts printed on the papers they advertise.
Printers' Ink, January 5, 1910 (Vol. 70, No. 1) Trade journal · 1910
The first 1910 issue of the New York weekly for advertisers, opening with an N. W. Ayer & Son cover ad about a rug maker's new specialty line.
Printers' Ink, October 20, 1910 (Vol. 73, No. 3), with A Further Brief for an Advertising Institute by John E. Kennedy Trade journal · 1910
A weekly issue of Printers' Ink dated 20 October 1910, built around a debate.
Printers' Ink, December 7, 1911 (Vol. 77, No. 10): Handling of Inquiries from Women Trade journal · By Charles R. Wiers · 1911
The December 7, 1911 issue of Printers' Ink, filed for "Handling of Inquiries from Women", an extract from an address to the Detroit Adcraft Club by Charles R. Wiers, chief correspondent of the Larkin Co. mail-order house in Buffalo.
Printers' Ink, January 5, 1911 (Vol. 74, No. 1) Trade journal · 1911
The first 1911 issue of Printers' Ink, edited by John Irving Romer and built around colour in advertising.
Printers' Ink, November 23, 1911 (Vol. 77, No. 8) Trade journal · 1911
A 96-page weekly issue that printed the Printers' Ink Model Statute, drafted by Harry D. Nims: one sentence making it a misdemeanor to place before the public an advertisement containing any statement of fact that is "untrue, deceptive or misleading." It sits inside part two of editor John Irving Romer's "Legal Repression of Dishonest Advertising," which argues that a law needs a police power and proposes grievance committees in local advertising clubs, modelled on the Bar Association, to gather evidence for prosecutors.
Printers' Ink, November 30, 1911 (Vol. 77, No. 9), with Turning Office Correspondence into Sales Letters by Sherwin Cody Trade journal · 1911
A weekly issue of Printers' Ink, the New York trade journal for advertisers, dated 30 November 1911.
The Printing Art Sample Book, Vol. VII, No. 1 (February 1911) Trade journal · 1911
The February 1911 issue that opened volume seven of The Printing Art Sample Book, a monthly from the University Press in Cambridge, Massachusetts.
The Printing Art Sample Book, Vol. VII, No. 6 (July 1911) Trade journal · 1911
The July 1911 issue of The Printing Art Sample Book, a monthly from the University Press in Cambridge, Massachusetts.
Printers' Ink, April 25, 1912 (Vol. 79, No. 4) Trade journal · 1912
A New York advertising weekly from the week after the Titanic sank.
Printers' Ink, January 4, 1912 (Vol. 78, No. 1) Trade journal · 1912
The first 1912 issue of Printers' Ink, 96 pages, edited by John Irving Romer.
Printers' Ink, January 2, 1913 (Vol. 82, No. 1) Trade journal · 1913
The first 1913 issue of the New York advertising weekly.
Printers' Ink, May 29, 1913 (Vol. 83, No. 9) Trade journal · 1913
A 108-page weekly issue.
Printers' Ink, January 1, 1914 (Vol. 86, No. 1) Trade journal · 1914
The first 1914 issue of the New York weekly for advertisers.
Printers' Ink, September 3, 1914 (Vol. 88, No. 10) Trade journal · 1914
An issue of the New York weekly for advertisers, printed a month into the First World War. The lead is an advance chapter from Earnest Elmo Calkins's rewritten The Business of Advertising: a tour of the service agency's eight departments (business-getting, trade investigation, the plan man, copy, layout and art, typography, the rate man, checking), with an organization chart.
Printers' Ink, February 4, 1915 (Vol. 90, No. 5): Handling 1,000 Men Working on Commission Trade journal · By Bruce Barton · 1915
The February 4, 1915 issue of Printers' Ink opens with Bruce Barton's "Handling 1,000 Men Working on Commission and Helping Them Make the Sale", drawn from two years devising methods for subscription book agents.
Printers' Ink, January 7, 1915 (Volume 90, Number 1) Trade journal · 1915
A 96-page issue of the New York weekly, five months into the European war. The anonymous advertising manager of a large national advertiser explains how he made good: he found work others called impossible and did it, his department saves its own salaries, and each idea faces one test, "Will it sell the goods?" Crofut & Knapp puts pictures on hat boxes; Swoboda keeps instalment buyers paying with five or six personal letters each; W. B. Swann mines unedited customer letters and salesmen's talk for copy; Waldes & Co. kept advertising Koh-i-noor snaps when the war cut off shipments from Prague.
Printers' Ink, November 18, 1915 (Vol. 93, No. 7) Trade journal · 1915
A 142-page issue of the advertising weekly, filed here for a letter by John E. Powers recalling how he wrote John Wanamaker's Philadelphia store advertising from April 1880.
Printers' Ink, September 16, 1915: "Sales Letter Experiences with Two Million Customers" by Charles R. Wiers Trade journal · By Charles R. Wiers · 1915
A 112-page weekly issue of Printers' Ink, filed for Charles R. Wiers, then correspondence manager at the Larkin Company, a Buffalo mail-order house.
Printers' Ink, bound volume (November 4, 1915 to January 20, 1916) Trade journal · 1915
Twelve weekly issues of the New York advertising trade journal, 4 November 1915 to 20 January 1916, bound in about 1,600 scanned pages.
The Inland Printer, January 1915 Trade journal · 1915
The January 1915 issue of The Inland Printer, the Chicago monthly that billed itself the leading trade journal of the printing industries, edited by A. H. McQuilkin.
Printers' Ink, August 3, 1916 (Vol. 96, No. 5): Goodrich Tire Advertising, by John E. Kennedy Trade journal · By John E. Kennedy · 1916
The August 3, 1916 issue of Printers' Ink. The piece it is filed under, "Goodrich Tire Advertising, by John E. Kennedy", is a five-page paid advertisement Kennedy placed to sell his own copy service (pp. 69 to 73, "Instance No. 5" of a series).
Printers' Ink, January 6, 1916 (Vol. 94, No. 1) Trade journal · 1916
A 148-page weekly issue of Printers' Ink from the first week of 1916, opening with N. W. Ayer & Son naming W. M. Gerdine a partner.
Printers' Ink, January 4, 1917 (Volume 98, Number 1) Trade journal · 1917
The first 1917 issue opens with an N. W. Ayer cover ad for Beardsley's Shredded Codfish.
Printers' Ink, October 11, 1917 (Vol. 101, No. 2), with The Makings of a Dependable Pilot-in-Advertising by John E. Kennedy Trade journal · 1917
A weekly issue of Printers' Ink dated 11 October 1917, during the First World War. The filed article is John E. Kennedy's "The Makings of a Dependable Pilot-in-Advertising: First of All He Must Know People".
Printers' Ink, January 3, 1918 (Volume 102, Number 1) Trade journal · 1918
This weekly issue opens a year of wartime scarcity.
Printers' Ink, July 11, 1918 (Vol. 104, No. 2) Trade journal · 1918
A wartime issue of the New York advertising weekly.
Printers' Ink, Volume 105 (October to December 1918) Trade journal · 1918
Thirteen weekly issues of the New York advertising trade journal, 3 October to 26 December 1918, bound as volume 105, about 2,000 scanned pages.
The Mailbag: A Journal of Direct-Mail Advertising, Volume 2 (April 1918 to March 1919) Trade journal · By Tim Thrift, editor · 1918
The bound second volume of The Mailbag, a Cleveland monthly on direct-mail advertising edited by Tim Thrift, covering 12 issues from April 1918 to March 1919.
Advertising & Selling, 29th Year (December 6, 1919 to June 19, 1920) Trade journal · 1919
A bound run of the New York weekly Advertising & Selling: 29 issues from December 6, 1919 (No. 24) to June 19, 1920 (No. 52), about 1,550 scanned pages from the start of the postwar boom.
Printers' Ink, January 2, 1919 (Vol. 106, No. 1) Trade journal · 1919
A 136-page issue printed seven weeks after the Armistice, with an N. W. Ayer ad for Cox's gelatine on the cover.
Printers' Ink, July 3, 1919 (Vol. 108, No. 1) Trade journal · 1919
An issue of the New York advertising weekly.
Printers' Ink, May 1, 1919 (Vol. 107, No. 5) Trade journal · 1919
A 168-page weekly issue.
Advertising & Selling, 30th Year (June 26 to December 25, 1920) Trade journal · 1920
A bound run of the New York weekly Advertising & Selling for the second half of 1920: the first 27 issues of its 30th year, June 26 to December 25, about 1,275 scanned pages.
Printers' Ink, Volume 112 (July to September 1920) Trade journal · 1920
Fourteen weekly issues of the New York advertising trade journal, 1 July to 30 September 1920, bound as volume 112 in about 2,570 scanned pages.
The Inland Printer, January 1920 Trade journal · 1920
The January 1920 issue of The Inland Printer (volume 64, number 4), the Chicago printing monthly edited by Harry Hillman.
Printers' Ink, January 5, 1922 (Vol. 118, No. 1) Trade journal · 1922
The first 1922 issue of the New York weekly for advertisers.
Printers' Ink, September 21, 1922: "Advertising in Shakespeare's Time" by Earnest Elmo Calkins Trade journal · By Earnest Elmo Calkins · 1922
A 232-page weekly issue of Printers' Ink, filed for Earnest Elmo Calkins of the New York agency Calkins & Holden.
Printers' Ink, January 4, 1923 (Vol. 122, No. 1) Trade journal · 1923
The first 1923 issue of the New York weekly for advertisers.
Printers' Ink, October 18, 1923 (Vol. 125, No. 3), with Judging Copy by Salesmanship Standards, a report of Claude C. Hopkins' talk Trade journal · 1923
A weekly issue of Printers' Ink dated 18 October 1923.
The American Printer, Franklin Bi-Centennial Number, January 20, 1923 Trade journal · By John Clyde Oswald and Edmund G. Gress, editors · 1923
A 288-page special issue of The American Printer, the twice-monthly business paper of the American printing trade, from the Oswald Publishing Company of New York, sold for one dollar instead of the usual 20 cents.
The Fleuron: A Journal of Typography, Number 1 Trade journal · By Oliver Simon (ed.) · 1923
The first issue of The Fleuron, a London journal of typography edited by Oliver Simon and printed at the Curwen Press in 1923.
Advertising and Selling Fortnightly, Vol. 3 (May 7 to October 22, 1924), bound volume Trade journal · By Frederick C. Kendall (editor) · 1924
A bound half-year of Advertising and Selling Fortnightly, the New York trade paper edited by Frederick C. Kendall, covering May 7 to October 22, 1924, with an author and title index.
Advertising and Selling Fortnightly, Vol. 4 (November 5, 1924 to April 22, 1925), bound volume Trade journal · By Frederick C. Kendall (editor) · 1924
A bound half-year of Advertising and Selling Fortnightly, edited by Frederick C. Kendall, covering November 5, 1924 to April 22, 1925, with indexes by author and by keyword.
Monotype: A Journal of Composing Room Efficiency, No. 70 (Kennerley Issue), May 1924 Trade journal · By Lanston Monotype Machine Company; F. L. Rutledge, editor · 1924
The May 1924 number of Monotype, the house journal of the Lanston Monotype Machine Company, set throughout in its new machine version of Frederic Goudy's Kennerley type.
Printers' Ink, January 3, 1924 (Volume 126, Number 1) Trade journal · 1924
The first 1924 issue opens with an N. W. Ayer cover ad on how 1847 Rogers Bros.
The American Printer, Craftsmen Number, August 5, 1924 Trade journal · By Edmund G. Gress (editor) · 1924
The August 5, 1924 Craftsmen Number of The American Printer, the fifth of the magazine's annual feature issues, timed for the printing house craftsmen's convention and Graphic Arts Exposition in Milwaukee.
Advertising & Selling Fortnightly, Volume 5 (May to October 1925) Trade journal · By Frederick C. Kendall, editor · 1925
Thirteen issues of the New York trade journal, May 6 to October 21, 1925, bound as one library volume.
Advertising & Selling Fortnightly, Volume 6 (November 1925 to April 1926) Trade journal · By Frederick C. Kendall, editor · 1925
Thirteen issues of the New York trade journal, November 4, 1925 to April 21, 1926, bound as one library volume with an index of authors and titles.
Printers' Ink, December 17, 1925 (Volume 133, Number 12) Trade journal · 1925
The December 17, 1925 issue of Printers' Ink, the New York weekly for advertisers.
Printers' Ink, January 1, 1925 (Vol. 130, No. 1) Trade journal · 1925
The New Year's Day 1925 issue of Printers' Ink, a 192-page weekly from the Printers' Ink Publishing Co., with N. W. Ayer & Son's greeting on the cover.
Printers' Ink, January 29, 1925 (Vol. 130, No. 5) Trade journal · 1925
The filed piece in this issue of the New York advertising weekly is Bruce Barton's "A Million for Advertising", reprinted from Liberty, listing truths he says experience has proved.
Printers' Ink, October 8, 1925: "Then You Will Be Able to Make Your Letters Live" by Charles R. Wiers Trade journal · By Charles R. Wiers · 1925
A 240-page weekly issue of Printers' Ink, the New York journal for advertisers, filed here for Charles R. Wiers, assistant vice-president of the National Shawmut Bank, Boston.
The Fleuron: A Journal of Typography, No. IV Trade journal · By Oliver Simon (ed.) · 1925
The fourth number of The Fleuron, the London typography annual, edited by Oliver Simon, printed at the Curwen Press and issued from 101 Great Russell Street in 1925.
Advertising & Selling Fortnightly, Volume 7, Part 1 (May 5 to June 30, 1926) Trade journal · 1926
The first five issues of volume 7 of the New York trade fortnightly Advertising & Selling, May 5 to June 30, 1926, about 500 scanned pages, with the index for the whole volume bound in front.
Advertising & Selling, Volume 7, Part 2 (July 14 to October 20, 1926) Trade journal · 1926
The second half of volume 7 of the New York trade fortnightly Advertising & Selling: eight issues from July 14 to October 20, 1926, about 800 scanned pages.
Advertising & Selling, Volume 8 (November 3, 1926 to April 20, 1927) Trade journal · 1926
A bound volume of the New York trade fortnightly Advertising & Selling: 13 issues from November 3, 1926 to April 20, 1927, about 1,250 scanned pages with an index.
Printers' Ink, August 19, 1926 (Vol. 136, No. 8) Trade journal · 1926
An issue of the New York advertising weekly.
Printers' Ink, February 11, 1926 (Vol. 134, No. 6) Trade journal · 1926
A weekly issue of the New York advertising paper, filed for S. Roland Hall's "We Can't Always Prove the Sum, Mr. Hopkins", a reply to Claude Hopkins's article of January 28. Hall agrees that soaps, foods and medicines suit coupons, samples and free trials, but says locomotives, air compressors and bonds cannot be sampled and still sell through advertising.
Printers' Ink, July 29, 1926 (Vol. 136, No. 5) Trade journal · 1926
An issue of the New York advertising weekly that opens with the first of Albert D. Lasker's 1926 articles, "Salesmanship in Print".
Printers' Ink, September 16, 1926 (Vol. 136, No. 12) Trade journal · 1926
A New York advertising weekly, filed for "The Agent and the Advertiser" by Albert D. Lasker, chairman of Lord & Thomas and Logan.
Printers' Ink, September 9, 1926 (Vol. 136, No. 11) Trade journal · 1926
A weekly issue of the New York advertising paper, filed for "The Story of Milton Feasley and the Censorship Committee", a short profile reprinted from The New Yorker after Feasley died of peritonitis in the same week as Valentino.
The Fleuron: A Journal of Typography, No. V Trade journal · By Stanley Morison (ed.) · 1926
The fifth number of The Fleuron, the typography journal edited by Stanley Morison and published in 1926 by the Cambridge University Press and Doubleday Page.
Advertising & Selling, Vol. 9, Nos. 6 to 13 (July 13 to October 19, 1927), with "My Life in Advertising" Parts IV to XI Trade journal · By Frederick C. Kendall (editor); Claude C. Hopkins (memoir installments) · 1927
A bound library volume of Advertising & Selling, the New York trade fortnightly edited by Frederick C. Kendall, holding eight issues from July 13 to October 19, 1927.
Advertising & Selling, Volume 10 (November 1927 to April 1928) Trade journal · 1927
A bound volume of the New York trade fortnightly Advertising & Selling, from November 2, 1927 (No. 1) to April 18, 1928, about 1,260 scanned pages of articles, letters and trade advertisements.
Advertising & Selling, Volume 9, Numbers 1 to 5 (May 4 to June 29, 1927) Trade journal · 1927
A bound library volume of Advertising & Selling, the New York fortnightly, holding five issues from May 4 to June 29, 1927, about 486 scanned pages of articles and trade ads. It is on this shelf for the first printing of Claude C. Hopkins' autobiography, "My Life in Advertising", whose first three installments run here: his creed of thrift and caution and a boyhood of work and canvassing (June 1); his start at the Bissell Carpet Sweeper Company, where he beat a John E. Powers pamphlet, pitched sweepers as Christmas presents and sold 250,000 by letter in "twelve woods to the dozen" (June 15); and his hard entry at Swift & Company, selling Cotosuet against Cottolene (June 29). Around him: Earnest Elmo Calkins attacks the paid testimonial, C. F. Kettering argues for plain language, Edgar H. Felix plans radio programs and John Allen Murphy lists new distribution channels.
Monotype: A Journal of Composing Room Efficiency, Vol. 21 No. 72 (August 1927) Trade journal · By Lanston Monotype Machine Company (copy by Frank M. Sherman, typography by Bruce Rogers) · 1927
The August 1927 issue of the house journal of the Lanston Monotype Machine Company, Philadelphia, laid out by Bruce Rogers.
Printers' Ink, February 10, 1927 (Volume 138, Number 6) Trade journal · 1927
The February 10, 1927 issue of Printers' Ink, the New York weekly for advertisers.
Printers' Ink, February 24, 1927 (Vol. 138, No. 8) Trade journal · 1927
The piece filed here is Claude C. Hopkins's "Why I Do Not Charge for Samples", a reply to Norman Lewis, who had argued in the January 27 issue for charging.
Printers' Ink, November 3, 1927 (Vol. 141, No. 5) Trade journal · 1927
A 224-page issue led by Bruce Barton's "The Creed of an Advertising Man," his address to the advertising agencies convention in Washington.
Printers' Ink, January 12, 1928 (Vol. 142, No. 2) Trade journal · 1928
A weekly issue of the New York advertising paper, filed for its news obituary of John E. Kennedy, who died on January 8, 1928.
Printers' Ink, November 8, 1928 (Vol. 145, No. 6), with Where Are We Going in Advertising? by Raymond Rubicam Trade journal · 1928
A weekly issue of Printers' Ink dated 8 November 1928.
The Fleuron: A Journal of Typography, Number 6 Trade journal · By Stanley Morison (ed.) · 1928
The sixth issue of The Fleuron, edited by Stanley Morison and published in 1928 by the Cambridge University Press with Doubleday Doran, printed in Barbou type at Cambridge in 1,150 copies on antique wove and 160 on handmade paper.
Broadcast Advertising, April 1929 (Vol. 1, No. 1) Trade journal · 1929
The first issue of Broadcast Advertising, a Chicago monthly for advertisers and agencies moving into radio.
Broadcast Advertising, August 1929 (Volume 1, Number 5) Trade journal · 1929
The fifth issue of Broadcast Advertising, a Chicago monthly for buyers and sellers of radio time, built mostly from speeches to advertisers.
Broadcast Advertising, December 1929 (Volume 2) Trade journal · 1929
The December issue of Broadcast Advertising, a Chicago monthly for radio time buyers, closing with an index of its articles since April.
Broadcast Advertising, July 1929 (Volume 1, Number 4) Trade journal · 1929
The fourth issue of Broadcast Advertising, a Chicago monthly for radio advertisers.
Broadcast Advertising, June 1929 (Volume 1, Number 3) Trade journal · 1929
The third issue of Broadcast Advertising, a Chicago monthly for radio advertisers.
Broadcast Advertising, May 1929 (Volume 1, Number 2) Trade journal · 1929
The second issue of Broadcast Advertising, a Chicago monthly.
Broadcast Advertising, November 1929 (Volume 2, Number 2) Trade journal · 1929
An issue of Broadcast Advertising built around the National Association of Broadcasters convention at West Baden, Indiana, on November 4 and 5, 1929.
Broadcast Advertising, October 1929 (Vol. 2, No. 1) Trade journal · 1929
The October 1929 issue of Broadcast Advertising, a Chicago monthly devoted to selling by radio.
Broadcast Advertising, September 1929 (Vol. 1, No. 6) Trade journal · 1929
The September 1929 issue of Broadcast Advertising, the Chicago monthly on selling by radio.
Printers' Ink, January 31, 1929 (Vol. 146, No. 5) Trade journal · 1929
A 176-page weekly issue.
Printers' Ink, March 21, 1929 (Vol. 146, No. 12) Trade journal · 1929
A 216-page weekly issue dominated by the row over paid testimonials after Lucky Strike used the sea captain George Fried.
The Inland Printer, January 1929 (vol. 82, no. 4) Trade journal · By J. L. Frazier (editor) · 1929
The January 1929 issue of The Inland Printer, the Chicago monthly for the printing trade, edited by J. L. Frazier.
Broadcast Advertising, April 1930 (Volume 3, Number 1) Trade journal · 1930
The opening issue of volume 3 of Broadcast Advertising, a Chicago monthly for people buying and selling radio time.
Broadcast Advertising, August 1930 (Volume 3, Number 5) Trade journal · 1930
An issue of Broadcast Advertising, the Chicago monthly for radio time buyers, from the first summer of the Depression.
Broadcast Advertising, December 1930 (Volume 3, Number 9) Trade journal · 1930
This issue of Broadcast Advertising is given over to the eighth convention of the National Association of Broadcasters, held in Cleveland on 17 to 19 November 1930.
Broadcast Advertising, February 1930 (Volume 2, Number 5) Trade journal · 1930
An issue of Broadcast Advertising, a Chicago monthly for people buying and selling radio time.
Broadcast Advertising, January 1930 (Volume 2, Number 4) Trade journal · 1930
An issue of Broadcast Advertising, the Chicago monthly on selling by radio.
Broadcast Advertising, July 1930 (Volume 3, Number 4) Trade journal · 1930
A 34-page issue of the Chicago monthly devoted to selling by radio, edited by R. B. Robertson.
Broadcast Advertising, June 1930 (Volume 3, Number 3) Trade journal · 1930
A 34-page issue of the Chicago radio advertising monthly, built mostly from talks given at the May 1930 conventions in Washington.
Broadcast Advertising, March 1930 (Volume 2, Number 6) Trade journal · 1930
The March 1930 issue of Broadcast Advertising, the Chicago monthly for buyers and sellers of radio time.
Broadcast Advertising, May 1930 (Volume 3, Number 2) Trade journal · 1930
The May 1930 issue of Broadcast Advertising, the Chicago monthly on selling by radio.
Broadcast Advertising, November 1930 (Volume 3, Number 8) Trade journal · 1930
The November 1930 issue of Broadcast Advertising, published as the National Association of Broadcasters met in Cleveland; it prints the convention program, which lists John B. Watson of J. Walter Thompson on the psychology of radio advertising.
Broadcast Advertising, October 1930 (Volume 3, Number 7) Trade journal · 1930
The October 1930 issue of Broadcast Advertising, a Chicago radio trade monthly.
Broadcast Advertising, September 1930 (Volume 3, Number 6) Trade journal · 1930
The September 1930 issue of Broadcast Advertising, a Chicago radio trade monthly.
Fortune, Vol. 1 No. 1, February 1930 Trade journal · By Henry R. Luce (editor); T. M. Cleland (art editor) · 1930
The first issue of Fortune, Henry Luce's business monthly, sold only by subscription at ten dollars a year, with T. M. Cleland as art editor and photographs by Margaret Bourke-White.
Printers' Ink, Vol. 151, No. 8 (May 22, 1930), with Consumptionism by Earnest Elmo Calkins Trade journal · 1930
The May 22, 1930 issue of Printers' Ink, the New York weekly for advertisers, printed seven months after the 1929 crash.
The Advertiser's Sketch Book, 1938 Trade journal · By Manuel Rosenberg (editor) · 1938
The second annual Sketch Book of The Advertiser, a US monthly for the advertising trade, edited by Manuel Rosenberg and filled with his pen sketches of the agency heads, broadcasters and advertising managers he met through the year.

Reports 11

Advertising the Third Liberty Loan: Suggestions for Writers of Advertising to Promote the Sale of Liberty Bonds Report · By Liberty Loan Committee, Second Federal Reserve District · 1918
A 12-page brief that the Liberty Loan Committee of the New York district sent to volunteer ad writers before the Third Liberty Loan drive of 1918.
Government War Advertising: Report of the Division of Advertising, Committee on Public Information Report · By Division of Advertising, Committee on Public Information · 1918
The final report of the Division of Advertising, which President Wilson created inside George Creel's Committee on Public Information by Executive Order on January 20, 1918; it is dated New York, November 27, 1918.
The Activities of the Committee on Public Information Report · By Committee on Public Information (the Secretary of State, the Secretary of War, the Secretary of the Navy, George Creel) · 1918
A 32-page Government Printing Office pamphlet in the War Information Series, February 1918, in which the Committee on Public Information reports on its first nine months.
Analysis of Package Labels Report · By Walter S. Heller · 1919
A 12-page paper by Walter S. Heller in University of California Publications in Psychology, January 1919.
Complete Report of the Chairman of the Committee on Public Information, 1917, 1918, 1919 Report · By George Creel · 1920
George Creel's report to President Wilson, dated 1 June 1919 and printed by the Government Printing Office in 1920, on the committee that ran America's publicity in the First World War. It goes division by division.
Account Histories: The Fleischmann Company Report · 1926
A typed internal file from the J. Walter Thompson Company library, dated January 2, 1926, that sets down what the agency knew about its client, The Fleischmann Company, whose account came to it on July 7, 1920.
Some Pros and Cons Concerning the Adapting of Magazine Advertisements for Newspapers Report · 1926
A one-page typed position paper from the J. Walter Thompson Company files, numbered 95 at the top, dated 1926 in the collection.
Radio as an Advertising Medium Report · By Policyholders Service Bureau, Metropolitan Life Insurance Company · 1929
A 24-page survey from the Policyholders Service Bureau of the Metropolitan Life Insurance Company, which asks to be read as a neutral collation of experience, not the company's opinion.
U.S. Government Campaign Plan for Wartime Forest Fire Prevention for 1943 Report · By U.S. Department of Agriculture, Forest Service, in cooperation with the Bureau of Campaigns, Office of War Information · 1943
A nine-page brief the Forest Service wrote with the Office of War Information's Bureau of Campaigns for the 1943 push; the cover shows the kit of posters, car cards, a sponsor newspaper ad, a fire rules card and a radio platter.
Symbol Signs: The Development of Passenger/Pedestrian Oriented Symbols for Use in Transportation-Related Facilities Report · By The American Institute of Graphic Arts · 1974
The final report, dated November 1974, that the American Institute of Graphic Arts delivered to the U.S. Department of Transportation.
How "Reason-Why" Copy Dried Up a County Report
A 16-page pamphlet reprinting an article from the trade journal Judicious Advertising, issued by the American Issue Publishing Company of Westerville, Ohio.

Manuals and guides 67

Typographia, or the Printers' Instructor, Volume 2 Manual · By J. Johnson, Printer · 1824
The second volume of John Johnson's manual for printers, printed at his own Apollo Press in Holborn, London.
Typographia, or The Printer's Instructor Manual · By Thomas F. Adams · 1845
The third edition, 1845, of an American printer's manual by Thomas F. Adams, a Philadelphia typographer, published by James Kay, Jun. & Brother and dedicated to the Philadelphia Typographical Society.
The American Printer: A Manual of Typography Manual · By Thomas MacKellar · 1878
The eleventh edition, revised and enlarged, of the standard American printer's handbook, written by Thomas MacKellar and published in Philadelphia by his own type foundry, MacKellar, Smiths & Jordan.
Colour and Colour Printing as Applied to Lithography Manual · By W. D. Richmond · 1885
A trade handbook in Wyman's Technical Series, written by W. D. Richmond as a companion to his Grammar of Lithography.
About Advertising and Printing: A Concise, Practical, and Original Manual on the Art of Local Advertising Manual · By Nathaniel C. Fowler, Jr. · 1889
An 1889 Boston manual on local retail advertising by Nathaniel C. Fowler Jr., then manager of advertising and printing at the Pope Manufacturing Co., maker of Columbia bicycles.
Building Business: An Illustrated Manual for Aggressive Business Men Manual · By Nathaniel C. Fowler, Jr. · 1893
A 500-page manual published in Boston and partly paid for by advertisements bound between its chapters, which Fowler admits he took for the profit.
Moxon's Mechanick Exercises, or the Doctrine of Handy-Works Applied to the Art of Printing, Volume I (De Vinne reprint) Manual · By Joseph Moxon; preface and notes by Theo. L. De Vinne · 1896
Volume I of a line-for-line reprint, made in 1896 for the Typothetae of the City of New-York in 450 copies, of Joseph Moxon's 1683 printing manual, which De Vinne calls the first and most complete of the early manuals of typography.
The Clothing Book Manual · By Charles Austin Bates · 1898
A 508-page trade book issued by the Charles Austin Bates Syndicate in New York in 1898 for clothing retailers who wrote their own newspaper ads. About 25 pages of instruction come first.
The Drug Book Manual · By Charles Austin Bates · 1899
A subscription kit sold by the Charles Austin Bates Syndicate of New York in 1899 for $25, with coupons for a letter of criticism, a plan for moving from credit to cash, store rules, a year of the paper Good Advertising, and 225 printing cuts at 16 cents each.
The Hardware Book Manual · By Charles Austin Bates (ed.) · 1899
A subscription manual sold by the Charles Austin Bates Syndicate in New York in 1899 for 25 dollars.
The Tailoring Book Manual · By Charles Austin Bates (editor) · 1899
A subscription ad kit for tailors, edited by Charles Austin Bates and sold for $25 with a coupon book that bought a letter of criticism, a plan for moving from credit to cash, a year of the paper Good Advertising, and 225 coupons for illustration cuts at 16 cents each.
Modern Show Card Lettering, Designs, Etc. Manual · By W. A. Thompson · 1903
A self-teaching manual for retail show card writers by W. A. Thompson of the Thompson School of Lettering in Pontiac, Michigan.
The Practice of Typography: Correct Composition Manual · By Theodore Low De Vinne, A.M. · 1904
The second volume of De Vinne's four-part Practice of Typography, first published in 1901; this copy is the 1904 second edition.
The Practice of Typography: Modern Methods of Book Composition Manual · By Theodore Low De Vinne, A.M. · 1904
The fourth and last volume of De Vinne's Practice of Typography, published by the Century Co. in October 1904 as the mechanical companion to Correct Composition.
Powell's Practical Advertiser Manual · By George H. Powell · 1905
A how-to manual by George H. Powell, who taught advertising by correspondence, bound with a cyclopedia of over one thousand numbered specimen ads. The introduction claims sixty to seventy per cent of all advertising is wasted through ignorance.
Writing & Illuminating, & Lettering Manual · By Edward Johnston · 1906
Edward Johnston's 1906 handbook in the Artistic Crafts Series, edited by W. R. Lethaby and published by John Hogg in London, with diagrams by Johnston and Noel Rooke and 24 pages of collotype plates.
How to Advertise a Retail Store, Mail Order Advertising and General Advertising Manual · By A. E. Edgar · 1907
A retail advertising manual by A. E. Edgar, a merchant in Windsor, Ontario, published in 1907 by The Outing Press as its second edition.
The Art of Show Card Writing Manual · By Charles J. Strong · 1907
A 1907 treatise by Charles J. Strong, president of the Detroit School of Lettering, on the hand-lettered cards merchants placed in windows and on counters.
Hand-Book of Modern Business Correspondence Manual · By Forrest Crissey · 1908
A handbook of model letters and office systems compiled by Forrest Crissey, assisted by a corps of correspondence specialists, and published in Chicago by Thompson & Thomas.
The New Salesmanship and How to Do Business Manual · By Chas. Lindgren, with additions by J. M. Fitzgerald, M.D. · 1911
A revised edition of a Chicago sales manual from Laird & Lee, which bills itself as equal to a school course in salesmanship.
Hand Lettering Manual · By M. Chappell · 1912
A short instruction book of about 16 printed pages by M. Chappell, published in 1912 by the Chappell Art School of Oklahoma City for students of commercial art. The introduction argues that lettering makes up over half of commercial art and pays soonest, because advertisers now use hand-lettered headings to catch the eye and keep type for the description.
How to Sell 100 Copies Weekly Manual · By Circulation Department, The Curtis Publishing Company · 1912
A training booklet from the Curtis Publishing Company's circulation department, decorated by F. G. Cooper, for the boys who sold The Saturday Evening Post, The Ladies' Home Journal and The Country Gentleman door to door and on the street.
The Essentials of Lettering: A Manual for Students and Designers Manual · By Thomas E. French and Robert Meiklejohn · 1912
The third edition, 1912, of a lettering textbook by two Ohio State University teachers, published by McGraw-Hill.
How to Advertise: A Guide to Designing, Laying Out, and Composing Advertisements Manual · By George French · 1917
A 1917 manual by George French, published by Doubleday, Page & Company for the Associated Advertising Clubs of the World, on one narrow subject: the physical advertisement and its "attention value." French sets aside campaign, product and copy and asks what makes an ad catch the eye of someone turning pages.
Manual of Instructions for Campaign Directors and Committee Men: $35,000,000 Y.M.C.A. War Work Fund Manual · By National Campaign Committee of the National War Work Council of the Young Men's Christian Association of the United States (Part I compiled by A. H. Whitford, Part II by Halsey Hammond) · 1917
A 32-page proof copy issued by the National Campaign Committee of the Y.M.C.A. National War Work Council for a nine-day national drive, November 11 to 19, 1917, to raise $35,000,000 for work with American and Allied soldiers and prisoners of war. Part I, compiled by A. H. Whitford, is the local playbook: one fund for one purpose, an official pledge form payable 50, 25 and 25 percent, a chairman who names ten team captains with at least ten workers each, a List Committee that puts the best prospects on 3 by 5 inch cards, large gifts secured before opening day, daily luncheon rallies with a scoreboard, bonus prizes between teams, and a public clock or thermometer showing progress.
United States Government War-Savings Stamps: Handbook for Banking, Educational, Industrial and Other Interests Manual · By Treasury Department, National War-Savings Committee · 1917
A 16-page 1917 handbook from the Treasury Department's National War-Savings Committee to enlist banks, schools, employers and clubs as sellers of War-Savings Stamps.
Outline for Potato Campaign: Suggestions for Stimulating Immediately a Larger Use of Potatoes Manual · By United States Food Administration · 1918
An 8-page pamphlet from the United States Food Administration, printed by the Government Printing Office in 1918, telling local organizers how to raise potato eating in one short drive so that wheat could be saved for the war. It names twelve channels to work through, from newspapers, grocers and department stores to libraries, street railways, churches and the Four Minute Men, and sets up volunteer committees for exhibits, demonstrations, publicity and posters.
Publicity Organization and Distribution (United War Work Campaign, Bulletin VIII) Manual · By Office of the Director General, United War Work Campaign · 1918
Bulletin VIII in a series of twelve for the United War Work Campaign, a joint drive by seven American welfare agencies, among them the YMCA, the Knights of Columbus and the Salvation Army, to raise $170,500,000 in the week of November 11 to 18, 1918.
Speech Stuff Concerning the Y.M.C.A. for Use in the United War Work Campaign Manual · 1918
A proof copy, issued 29 August 1918 and marked "for speakers only", that arms volunteer speakers to raise money for the YMCA in the United War Work Campaign: seven agencies asking for $170,500,000 in the week of 11 November, with $100,000,000 of it for the YMCA.
Textbook for Speakers on Thrift Stamps and War-Savings Stamps Manual · By United States Treasury Department, National War-Savings Committee · 1918
A 60-page manual from the Treasury Department's National War-Savings Committee, printed in 1918 to equip volunteers selling Thrift Stamps and War-Savings Stamps.
How to Make Cutouts: A Handbook of Practical Methods of Cutting and Creasing for Advertising Novelties, Paper Boxes, Etc., on Platen, Cylinder and Rotary Presses Manual · By Robert F. Salade · 1919
A 40-page trade handbook from 1919 by Robert F. Salade, published by the Oswald Publishing Company in New York, on cutting and creasing cardboard with steel-rule dies.
Elements of a Social Publicity Program Manual · By E. G. Routzahn · 1920
A 17-page pamphlet from the Russell Sage Foundation's Department of Surveys and Exhibits, printed in September 1920 from a paper Routzahn read at the National Conference of Social Work in New Orleans that April.
How Paper Boxes Are Made Manual · By Robert F. Salade · 1920
A 1920 trade manual by Robert F. Salade, a printer with eighteen years' experience, published by the Shears Publishing Company of Lafayette, Indiana, with 100 illustrations.
Better Business Letters: A Practical Desk Manual Manual · By John M. Manly and John A. Powell · 1921
A pocket desk manual from 1921, one of three "Better Business Books" published by Frederick J. Drake of Chicago, written by John M. Manly, head of English at the University of Chicago, and John A. Powell of the Holtzer-Cabot Electric Company.
Elements of Lettering Manual · By Frederic W. Goudy · 1922
Frederic W. Goudy, the American type designer, wrote this short manual in 1922 as a companion to his earlier book The Alphabet.
How to Retail Radio Manual · By The Editors of Electrical Merchandising · 1922
A dealer handbook written by the staff of the trade monthly Electrical Merchandising under its editor O. H. Caldwell and published by McGraw-Hill in 1922, the year the broadcasting boom sent shopkeepers of every kind into radio.
The Art of Show Card Writing (Revised Edition) Manual · By Charles J. Strong and L. S. Strong · 1922
A self-study course in hand-lettered show cards, the temporary signs placed in store windows, by the founder and the president of the Detroit School of Lettering, published in Chicago by Frederick J. Drake & Company.
The Manual of Linotype Typography Manual · By William Dana Orcutt, in co-operation with Edward E. Bartlett, Director of Linotype Typography, Mergenthaler Linotype Company · 1923
A 284-page manual issued by the Mergenthaler Linotype Company of Brooklyn, with typographic plans and critical comment by book designer William Dana Orcutt working with Edward E. Bartlett, the company's director of typography.
Making Letters Talk Business Manual · By Sherman Perry · 1924
An in-house manual of about 185 pages that the American Rolling Mill Company (Armco) of Middletown, Ohio, gave its correspondents and stenographers in 1924, prepared by Sherman Perry of its Correspondence Department.
Speedball Pen Lettering for Beginners: Elementary Alphabets and Their Construction Manual · By Ross F. George · 1927
A 24-page workbook by Ross F. George that teaches beginners to letter with Speedball pens.
Style Manual of the Government Printing Office, Revised Edition Manual · By Government Printing Office, prepared under the direction of George H. Carter, Public Printer · 1928
The October 1928 revised edition of the house style of the US Government Printing Office, prepared under Public Printer George H. Carter and a five-man Board on Revision.
The Buckeye Book of Direct Advertising Manual · By Carl Richard Greer · 1928
A working manual on direct mail by Carl Richard Greer, "the Buckeye Cover man", published by the Beckett Paper Company of Hamilton, Ohio, printed on its own Buckeye Cover and Text papers and mostly given away.
Circular Letters That Bring Results Manual · By H. W. Hochbaum · 1929
A typed guide issued in February 1929 by the Office of Cooperative Extension Work of the U.S. Department of Agriculture, written by H. W. Hochbaum for county agents.
Radio War Guide, Number 2, July 1, 1942 Manual · By Office of War Information · 1942
Number 2 of the Office of War Information's Radio War Guide, dated July 1, 1942, a 7-page booklet telling station program directors how to share airtime among government messages.
Excerpt from the Magazine War Guide, December 1943 to January 1944 (for Editors and Writers) Manual · By Dorothy Ducas, Magazine Bureau, Office of War Information · 1943
A 6-page mimeographed excerpt from the Office of War Information's Magazine War Guide for December 1943 to January 1944, written for magazine editors and writers, credited to Dorothy Ducas of the OWI Magazine Bureau, and sent out as an enclosure in the Department of Agriculture Extension Service's Home Management Letter of October 1943.
Food Fights for Freedom: Procedure for the Development of the Clean Plate Club Campaign Manual · By Food Distribution Administration, Great Lakes Region · 1943
A typed procedure from the Great Lakes Region of the Food Distribution Administration, telling state and area supervisors how to roll out a Clean Plate Club campaign against food waste.
How Advertisers Can Cooperate with the U.S. Cadet Nurse Corps Manual · By The War Advertising Council, in cooperation with the Office of War Information and the U. S. Public Health Service · 1943
A 12-page kit from the War Advertising Council, the Office of War Information and the U.S. Public Health Service, asking national advertisers to give space and radio time to one target: 65,000 new student nurses in a year.
How to Make and Reproduce Posters Manual · By U.S. Office of War Information, Graphics Division (chapters by Thomas M. Folds, Harry Sternberg, Will Barnet and Anthony Velonis) · 1943
A short wartime pamphlet from the U.S. Office of War Information's Graphics Division that teaches teachers, students and local artists to make home-front posters with cheap materials.
Mobilization Guide: How to Mobilize Your Community to Make Food Fight for Freedom Manual · By War Food Administration and Office of Price Administration, in cooperation with the Office of War Information and the Office of Civilian Defense · 1943
A short typed guide from two US wartime agencies, written for local nutrition and consumer committee chairmen ahead of Food Fights for Freedom Month in November.
The U.S. Government Campaign to Promote the Production, Sharing and Proper Use of Food Manual · By Bureau of Campaigns, Office of War Information; approved by the Office of Price Administration, the Department of Agriculture and the Office of War Information · 1943
A campaign book prepared by the Bureau of Campaigns of the Office of War Information and approved by the Office of Price Administration and the Department of Agriculture.
Tool Kit for the Food Fights for Freedom Program Manual · By War Food Administration and Office of Price Administration · 1943
A kit mailed to local Citizens' Food Information Committees for the Food Fights for Freedom program of 1943, run jointly by the War Food Administration, the Office of Price Administration, the Office of Civilian Defense and the Office of War Information.
War Savings Programs for Schools at War: Tested Plays, Program Ideas, a Handbook of Dramatic Material Manual · By Education Section, War Finance Division, U.S. Treasury Department · 1943
A 95-page handbook, in its second edition, from the Education Section of the U.S. Treasury's War Finance Division, for teachers and students staging events that sell War Stamps and Bonds.
NASA Graphics Standards Manual (NHB 1430.2) Manual · By National Aeronautics and Space Administration · 1976
NASA Handbook 1430.2, the official rulebook for the agency's visual identity, in effect from January 1, 1976.
Unigrid Design Specifications: National Park Service Informational Folder Program Manual · By Division of Publications, National Park Service; Massimo Vignelli (consulting designer) · 1977
A two-sided broadside that specifies the Unigrid System, the standard layout and production scheme for National Park Service site folders, based on an evaluative analysis of NPS folders by consulting designer Massimo Vignelli.
Resolving the Park Folder: Project Planner (National Park Service Informational Folder Program) Manual · By Division of Publications, National Park Service, U.S. Department of the Interior · 1978
A two-sided planning sheet from the Division of Publications at Harpers Ferry Center, written for park superintendents who want a new official park folder under the Service's new standardized graphics system, whose Unigrid offers ten basic formats in two series.
Site Bulletins: Supplementary Graphics Systems Manual · By Division of Publications, National Park Service; system by Massimo Vignelli · 1982
A two-sided instruction sheet from the Park Service's Division of Publications, printed by the GPO in 1982, that teaches park staff to make their own handouts without a budget for professional work.
National Park Service Sign Manual (Revised January 1988) Manual · By National Park Service, U.S. Department of the Interior · 1988
The Park Service's engineering manual for road and trail signs, revised in January 1988 to replace the 1978 Sign System Specifications.
National Park Service Sign Manual (Revised January 1988) Manual · By National Park Service, U.S. Department of the Interior · 1988
A 202-page scan of the National Park Service Sign Manual as revised in January 1988, the rulebook for every road, trail, entrance and regulation sign in the parks.
NPS Sign Program, Issue 1 Manual · By Harpers Ferry Center, National Park Service; Bunting Graphics, Inc. · 2006
A 12-page brochure, Issue 1 of the NPS Sign Program, issued in November 2006 by Harpers Ferry Center with Bunting Graphics, the sole contracted sign maker.
NASA Brand Guidelines Manual · By NASA · 2026
NASA's public brand guidelines page, captured as a 17-page PDF and last updated 27 February 2026.
VA Design System: Typography Manual · By U.S. Department of Veterans Affairs · 2026
The typography page of the U.S. Department of Veterans Affairs design system, captured from design.va.gov with component library v56.10.0 and a last update of 25 June 2026.
GOV.UK Design System: Colour Manual · By GOV.UK Design System team
The colour page of the GOV.UK Design System, the public standard the UK Government Digital Service keeps for building government web services, published under the Open Government Licence.
GOV.UK Design System: Type Scale Manual · By GOV.UK Design System team
The type scale page of the UK government's design system, from the Government Digital Service, captured as a five-page PDF. It defines seven points, named by their pixel size on large screens: 80, 48, 36, 27, 24, 19 and 16. Each point has a fixed line height in a multiple of 5px, and a smaller size for screens narrower than the 640px tablet breakpoint: the 48px heading drops to 32px and the 36px heading to 27px, while body text stays at 19px on a 25px line everywhere.
How to Use the Arrowhead and Other Graphic Elements (NPS Graphic Design Standards Technical Series, Number 2) Manual · By National Park Service, U.S. Department of the Interior
A two-page flyer, Number 2 in the National Park Service's graphic design standards technical series.
Principles of the Mail Order Business (Sixth Edition) Manual · By Arthur E. Swett
The sixth edition of a mail-order handbook by Arthur E. Swett, a Chicago advertising agent who says he wrote and placed every ad it shows.
U.S. Web Design System: Using Color (Design Tokens) Manual · By U.S. Web Design System (USWDS), General Services Administration
The color page of the U.S. Web Design System, the General Services Administration's shared standard for federal websites.
VA Design System: Color Palette Manual · By U.S. Department of Veterans Affairs
The color palette page of the VA Design System, the standard for the U.S. Department of Veterans Affairs' websites and apps, captured with a release banner dated August 2026.

Catalogues 4

A Catalogue and Specimen of Sundry Printing Materials Catalogue · 1781
A short London auction catalogue for the contents of a small printing office, to be sold by Mr. Paterson at Covent Garden on the evening of Tuesday, 20 November 1781, with viewing the day before.
Catalogue of an Exhibition of the History of the Art of Printing, 1450-1920 Catalogue · By John Rothwell Slater · 1920
The catalogue of a 1920 exhibition at the Memorial Art Gallery in Rochester, New York, collected by Elmer Adler, with notes by John Rothwell Slater, professor of English at the University of Rochester, and printed by the Typothetae of Rochester.
The Second Annual of Illustrations for Advertisements in the United States Catalogue · By The Art Directors Club · 1923
The Art Directors Club of New York's record of its second exhibition of advertising art, held at the Art Center on East 56th Street in October 1922 and published in 1923.
UniGuide Signs: A Quick Overview Catalogue · By Bunting Graphics, Inc. · 2005
A four-page booklet marked Rev.1 11/2005, written by Bunting Graphics, the company chosen after a nationwide competition as the single supplier of signs bought by the National Park Service.

Type specimens 95

A Specimen of the Types in John Moncur's Printing-House, Being a Sermon Type specimen · By John Moncur · 1709
A type specimen printed in Edinburgh in 1709 by John Moncur, whose title page says it was printed "by the Owner of the Types, on the North-side of the Trone." Instead of alphabet lines or a Latin sample, Moncur set a complete sermon on Jeremiah 50:5, "Come, and let us Join our selves to the Lord, in a perpetual Covenant." The type steps down as the pages turn: the text page carries three or four words a line, and by page VI the lines run long and dense, so each size is read at length.
A Specimen of Printing Types, by W. Caslon and Son, Letter Founders, London Type specimen · By W. Caslon and Son · 1764
The house specimen of the Caslon foundry in London, printed by John Towers and dated MDCCLXIV.
A Specimen of Printing Types, by Tho. Cottrell, Letter Founder Type specimen · By Thomas Cottrell · 1765
A letter founder's specimen book from Thomas Cottrell of Nevil's Court, Fetter Lane, London, who notes that he served his apprenticeship to William Caslon.
A Specimen of the Printing Types and Flowers Belonging to John Reid, Printer, Edinburgh Type specimen · By John Reid · 1768
A small specimen book printed in 1768 by John Reid, a jobbing printer in Bailie Fyfe's Close, Edinburgh, to show customers what his shop could set. The title page carries the whole pitch: all kinds of printing work, plain and ornamental, done neatly at reasonable rates, with a note that the types are all good and the flowers (cast ornaments) entirely new and the most complete collection anywhere.
A Specimen of the Several Sorts of Printing-Types Belonging to the University of Oxford at the Clarendon Printing-House Type specimen · 1768
The University of Oxford's inventory of printing type, dated 1768 on its title page, with a supplement of new letters bought in 1768, 1769 and 1770 bound in at the back.
Fregi e Majuscole: Ornaments and Capitals Cut and Cast by Giambattista Bodoni Type specimen · By Giambattista Bodoni · 1771
Bodoni's first specimen, printed in 1771 at the royal press in Parma, which he directed.
A Specimen of Printing Types by William Caslon, Letter-Founder to His Majesty Type specimen · By William Caslon · 1785
A 13-page specimen book from the Caslon letter foundry in London, headed 'Specimen of Printing Types, by William Caslon'.
A Specimen of Cast Ornaments on a New Plan Type specimen · By William Caslon, Letter-Founder to His Majesty · 1786
A 43-page quarto issued from the Caslon foundry in Chiswell Street, London, and printed by J. W. Galabin in 1786.
A Specimen of Printing Types Cast in the Letter Foundery of Alexander Wilson and Sons, Glasgow Type specimen · By Alexander Wilson and Sons · 1786
A 1786 type specimen from the Glasgow letter foundry of Alexander Wilson and Sons, with no preface, price list or sales copy: the showings, printed on rectos only, are the whole book.
A Specimen of the Several Sorts of Printing-Types Belonging to the University of Oxford, at the Clarendon Printing-House Type specimen · By University of Oxford, Clarendon Printing-House · 1786
The 1786 register of every type the University of Oxford could set at its Clarendon Printing-House, in a 77-page octavo.
Manuale Tipografico (1788) Type specimen · By Giambattista Bodoni · 1788
Giambattista Bodoni, director of the royal press at Parma, issued this Manuale Tipografico in 1788 to show his types size by size.
Specimen of Printing Types, Vincent Figgins, Letter-Founder Type specimen · By Vincent Figgins · 1793
The first specimen of Vincent Figgins's new letter foundry at Swan Yard, Holborn Bridge, London, printed by T. Bensley.
A Specimen of Cast Ornaments Type specimen · By Wm Caslon · 1795
A trade specimen from William Caslon's Salisbury Square Letter Foundry in London, printed by C. Whittingham under the royal arms and the line 'Letter-Founder to the King'.
A Specimen of Printing Types, with a Specimen of Metal Cast Ornaments Type specimen · By Edmund Fry and Isaac Steele · 1795
A London foundry's trade catalogue, two works bound as one. The first is the 1795 type specimen of Edmund Fry and Isaac Steele of Type Street, letter-founders to the Prince of Wales.
First Part of a Specimen of Printing Types Type specimen · By S. & C. Stephenson; punches cut by R. Austin · 1796
A short 1796 specimen from the foundry of S. & C. Stephenson at Bream's Buildings, Chancery Lane, London, labelled the first part, with the punches credited on the title page to R. Austin.
Specimen of Printing Types (Fann Street Foundry) Type specimen · By Robert Thorne · 1803
A small specimen book from Robert Thorne's Fann Street Foundry in London, opened by an engraved script letter to printers dated 1803; this copy lacks its title page.
Specimen of Metal Cast Ornaments, Curiously Adjusted to Paper Type specimen · By Fry and Steele · 1805
A specimen of cast metal ornaments from Fry and Steele, letter-founders to the Prince of Wales, of Type Street, London, dated MDCCCV (1805) on its title page.
Specimen of Printing Types, Caslon and Catherwood Type specimen · By Caslon & Catherwood · 1805
A specimen book of about 108 pages from Caslon and Catherwood, letter-founders of Chiswell Street, London, printed by T. Bensley of Bolt Court, Fleet Street.
A Specimen of the Improved Types of G. F. Harris, Printer Type specimen · By G. F. Harris · 1807
A type specimen issued in Liverpool by the printer G. F. Harris, successor to John M'Creery at Houghton Street, with a printed covering letter dated October 25, 1807, offering the reader a copy.
Specimen of Printing Types, by William Miller and Co., Letter-founders, Edinburgh Type specimen · By William Miller & Co. · 1813
A specimen book of about 53 pages from William Miller and Co., letter-founders of Edinburgh, printed there by A. Balfour in 1813; this copy carries a William Blades library stamp.
Specimen of Printing Types by Alexander Wilson & Sons, Letter Founders, Glasgow Type specimen · By Alexander Wilson & Sons · 1814
An 8-page specimen from the Glasgow letter foundry of Alexander Wilson & Sons.
A Specimen of Printing Types, Cast at the Letter-Foundry of D. & G. Bruce, New-York Type specimen · By D. & G. Bruce · 1818
The 1818 specimen book of David and George Bruce's letter foundry in New York.
A Specimen of Printing Types by Blake, Garnett and Co., Successors to Mr. W. Caslon, of London Type specimen · By Blake, Garnett and Co. · 1819
The specimen book of Blake, Garnett and Co., letter founders of Sheffield, issued after they bought William Caslon's London foundry at Salisbury Square.
Specimens of Founts of Printing Types Already Completed at the New Type Foundry of L. I. Pouchee, Great Wild Street Type specimen · By L. I. Pouchee · 1819
A trade specimen from Louis John Pouchee's new letter foundry in Great Wild Street, London.
New Specimen of Printing Types, Late R. Thorne's Type specimen · By W. Thorowgood · 1821
The first specimen book William Thorowgood issued after taking over Robert Thorne's foundry at 2 Fann Street, London, dated 1821, in 249 pages.
Specimen of the Last Modern Cut Printing Types Type specimen · By A. Bessemer · 1821
A type founder's specimen book, printed at Hitchin, Hertfordshire, in 1821 by A. Bessemer, Letter-Founder, offering printers his latest modern-cut faces.
Reference Book of James Hedderwick & Son, Printers, Melville-Place, Glasgow Type specimen · By James Hedderwick & Son (reading matter by James Hedderwick) · 1823
An 1823 specimen book from the Glasgow printing office of James Hedderwick & Son that shows the office's types by setting a real essay instead of sample alphabets.
Specimen of the Last Modern Cut Printing Types Type specimen · By A. Bessemer & J.J. Catherwood · 1825
A 53-page specimen from A. Bessemer and J. J. Catherwood, letter-founders at Hitchin, Hertfordshire, dated 1825.
Specimens of the Types Commonly Used in the Temple Printing Office Type specimen · By J. Moyes · 1826
A 53-page specimen book that James Moyes printed in London in 1826 to announce his new Temple Printing Office in Bouverie Street, off Fleet Street, after an 1824 fire destroyed his Greville Street premises.
Specimen of Printing Types Cast at Austin's Imperial Letter Foundry Type specimen · By R. Austin & Son · 1827
A specimen book from the Imperial Letter Foundry of Richard Austin and his son in Worship Street, London, closing with a price list dated June 1827.
Supplement to Specimen, 1827 Type specimen · By Blake, Garnett & Co. · 1827
A 13-page supplement issued by the Sheffield type foundry Blake, Garnett & Co. to show printers its newest faces.
Specimen of Modern Printing Types by Edmund Fry, Letter Founder to the King Type specimen · By Edmund Fry · 1828
A trade specimen book from Edmund Fry's Polyglot Letter Foundery in Type Street, London, dated 1828 on its title page.
Supplement to Specimen (1828) Type specimen · By Blake, Garnett & Company · 1828
A short supplement, 15 scanned pages, issued by the Sheffield type foundry Blake, Garnett & Co. to show faces added since its main specimen book.
A Specimen of Book and Newspaper Printing Types Type specimen · By Hugh Hughes · 1830
A slim specimen from Hugh Hughes, letter cutter and founder at 23 Dean Street, Fetter Lane, in the London printing district.
A Specimen of the Types Used by B. Bensley, Printer Type specimen · By B. Bensley · 1830
A printer's own specimen, not a foundry's, with a title page in red and black under a wood-engraved ewer and the imprint Andover.
A. Bessemer's Specimen of Printing Types Type specimen · By A. Bessemer · 1830
A 57-page specimen book from Anthony Bessemer, letter-founder at 54 Red Lion Street, Clerkenwell, London, dated 1830 on the wrapper and MDCCCXXX on the title page.
Additions to the Specimen of the Fann Street Letter Foundry Type specimen · By Thorowgood · 1830
A supplement of about 37 pages that the Fann Street Letter Foundry in London issued to add new book faces to its main specimen.
Specimen of Printing Types, Caslon Letter Foundry (Caslon and Livermore) Type specimen · By Caslon and Livermore · 1830
A 391-page specimen from the Caslon Letter Foundry in Chiswell Street, London, then run as Caslon and Livermore.
Specimens of Types, and Inventory of Printing Materials Belonging to the University Printing Office of Glasgow Type specimen · 1830
A sale pamphlet: the Glasgow University Printing Office, with or without its buildings and ground, offered by private bargain.
A Specimen of Printing Types and Ornaments, from the Baltimore Type Foundry Type specimen · By Baltimore Type Foundry; F. Lucas, Jr., Agent · 1832
The specimen of a young foundry on Lovely Lane, Baltimore, printed by Jas. Lucas and E. K. Deaver and signed by its agent, F. Lucas, Jr. One page of sales copy, the Notice to Printers, admits the range is not extensive, claims the most approved fashions, promises to add any new cut, and credits type cast on machines built by Edwin Starr.
The Hand Book of Mediaeval Alphabets and Devices Type specimen · By Henry Shaw · 1853
A pattern book of 36 plates by the antiquary Henry Shaw, published in London by Bernard Quaritch in 1853 and printed at the Chiswick Press.
Specimens of Wood Type, Borders, Rules, &c. Type specimen · By Wm. H. Page & Co. · 1859
The specimen book of Wm. H. Page & Co., the Excelsior Wood Type Manufactory at Greeneville, Connecticut: about 390 scanned pages of display letters cut in wood for posters and handbills.
The Printers' Handy Book of Specimens Type specimen · By MacKellar, Smiths & Jordan · 1876
The portable specimen book of the Johnson Type Foundry in Philadelphia, prefaced in March 1876 by its partners Thomas MacKellar, John F. Smith, Richard Smith and Peter A. Jordan.
Eleventh Book of Specimens of Printing Types and Every Requisite for Typographical Uses and Adornment Type specimen · By MacKellar, Smiths & Jordan · 1878
The eleventh specimen book of the Philadelphia foundry MacKellar, Smiths & Jordan, dated June 1878 and headed The Oldest Type Foundry in America.
Specimens of Holly Wood Type Type specimen · By Hamilton & Katz · 1880
A 20-page wood type catalogue from Hamilton & Katz of Two Rivers, Wisconsin, the firm later known as the Hamilton Manufacturing Co. The cover sells one idea: type cut from holly wood is fully equal to the old style of wood type, and the letters inside say it costs about half as much.
Specimens of Type in Use by S. W. Green's Son Type specimen · By S. W. Green's Son · 1881
An 1881 pamphlet from S. W. Green's Son, electrotyper, printer and binder at 74 and 76 Beekman Street, New York, for authors and publishers planning a book.
Palmer & Rey's New Specimen Book (Second Compact Edition) Type specimen · By Palmer & Rey · 1884
The trade catalogue of a San Francisco type foundry with a branch in Portland, selling by mail everything a printing office needed.
Mediaeval Alphabets and Initials for Illuminators Type specimen · By F. G. Delamotte · 1886
The fourth edition of F. G. Delamotte's plate book for amateur illuminators, published in London in 1886 as a follow-up to his Primer of Illumination.
Palmer & Rey's Third Revised Specimen Book and Price List of Printing Material Type specimen · By Palmer & Rey · 1887
A 352-page catalogue from Palmer & Rey, type founders and press makers at 405 Sansome Street, San Francisco, with branches in Portland and Los Angeles.
Specimen Book from the Boston Type Foundry, Containing Also a Complete Price List of Printing Material Type specimen · By Boston Type Foundry · 1889
The 1889 specimen book and price list of the Boston Type Foundry at 104 Milk Street, which calls itself the oldest type foundry in New England, established in 1817.
Specimens of Printing Types Made by the Lindsay Type Foundry Type specimen · By Lindsay Type Foundry · 1890
A 212-page oblong trade catalogue from the Lindsay Type Foundry of 75 Fulton Street, New York.
The Roman and Italic Printing Types in the Printing House of Theodore L. De Vinne & Co. Type specimen · By Theo. L. De Vinne & Co. · 1891
A house specimen book issued in September 1891 by the De Vinne Press, 12 Lafayette Place, New York, to show customers its types for books, magazines, catalogues and circulars.
Palmer & Rey's Fifth Revised Specimen Book and Price List of Printing Material (1892) Type specimen · By Palmer & Rey · 1892
Palmer & Rey's fifth revised specimen book, issued in San Francisco in 1892, is a trade catalogue for printers.
Specimens of Printing Types, Ornaments, Borders, Corners, Rules, Emblems, Initials, &c. Type specimen · By MacKellar, Smiths & Jordan Co. · 1892
A 448-page priced specimen book from the Philadelphia foundry MacKellar, Smiths & Jordan, issued around the time it joined the American Type Founders merger.
Catalogue and Book of Specimens of Type Faces and Printing Material and Machinery Type specimen · By Cleveland Type Foundry · 1896
A 488-page trade catalogue from the Cleveland Type Foundry in Ohio, opened by a letter from its manager, F. B. Berry, dated January 1896.
Pacific Coast Blue Book: Specimens of Type, Printing Machinery, Printing Material Type specimen · By American Type Founders' Company · 1896
A 636-page trade catalogue issued in 1896 by the American Type Founders' Company through its San Francisco and Portland branches, bound in blue cloth for printers on the Pacific Coast.
Handy Specimen Book: Specimens of Type, Borders and Ornaments, Brass Rule, Wood Type Type specimen · By American Type Founders Company, Buffalo · 1897
A 740-page trade catalogue from the Buffalo branch of American Type Founders Company.
Specimens of Printing Types Type specimen · By American Type Founders Company · 1897
The 600-page specimen book of American Type Founders, New York, issued a few years after the company was formed by merging independent foundries.
A Desk Book of Printing Types Type specimen · By American Type Founders Company · 1898
An 1898 specimen book issued from Boston by the American Type Founders Company, the combine formed in 1892 from many American foundries, with its Dickinson Type Foundery branch at 270 Congress Street named on alternate pages.
Abridged Specimen Book: Type, Borders, Brass Rules, Ornaments and Price List of Printing Machinery, Furniture, Fixtures and Material Type specimen · By A. D. Farmer & Son Type Founding Co. · 1899
A 436-page trade specimen and price list from A. D. Farmer & Son Type Founding Co., printed in black and red and issued from its Chicago house.
Desk Book of Type Specimens, Borders and Ornaments, Brass Rules and Cuts, Catalogue of Printing Machinery and Printers' Supplies, Vol. 1 Type specimen · By American Type Founders Company · 1902
The American Type Founders Company's 1902 desk book is a priced catalogue of everything the firm cast, and its opening page says it is meant for the printer's desk, for daily use and reference.
Desk Book of Type Specimens, Borders and Ornaments, Brass Rules and Cuts, Catalogue of Printing Machinery and Printers' Supplies, Vol. 2 Type specimen · By American Type Founders Company · 1902
Volume 2 of the American Type Founders Company's 1902 desk book continues the same numbered catalogue from Part XI to Part XXII, printed pages 581 to 1168.
Letters and Lettering: A Treatise with 200 Examples Type specimen · By Frank Chouteau Brown · 1902
A lettering treatise by Frank Chouteau Brown, published in Boston by Bates and Guild for architects, draughtsmen and designers; this scan is the fifth edition of 1906.
Specimen Book and Catalog, May 1902 Type specimen · By Inland Type Foundry · 1902
The May 1902 specimen book and catalogue of the Inland Type Foundry of St Louis, close to 490 pages.
Specimens of Borders and Ornaments, Cuts and Brass Rules, and Illustrated Catalogue and Price List of Printing Material and Printers' Supplies Type specimen · By American Type Founders Company · 1903
A 352-page trade catalogue from American Type Founders, the merged American type foundry, in two halves.
Job Room Type Faces: Specimen Book and Catalogue Type specimen · By Government Printing Office · 1904
The Government Printing Office's own catalogue of what stood in its Washington job room in February 1904: body and display type, borders, ornaments, brass rule, wood type and cuts.
Specimen Pages of Printing Types from The Plimpton Press Type specimen · By The Plimpton Press · 1904
A specimen pamphlet from a book manufacturer in Norwood, Massachusetts, showing every face the press used for book work.
Abridged Specimen Book: Type, Nickel-Alloy on Universal Line Type specimen · By Keystone Type Foundry · 1906
A 632-page trade catalogue issued by Keystone Type Foundry of Philadelphia in September 1906, with houses in New York, Chicago, Atlanta, Detroit and San Francisco and agents as far away as London, Mexico City and Havana.
Alphabets Old and New, for the Use of Craftsmen (second edition) Type specimen · By Lewis F. Day · 1906
The second edition, revised and enlarged, of Lewis F. Day's collection of alphabets for working craftsmen, published by B. T. Batsford in London and Charles Scribner's Sons in New York, with a preface dated December 1905.
American Line Type Book: Borders, Ornaments, Price List of Printing Material and Machinery Type specimen · By American Type Founders Company · 1906
The 1906 specimen and price book of the American Type Founders Company, which called itself the largest type founder in the world and listed selling houses in 22 cities from Boston to Los Angeles and Vancouver.
Book of Type Specimens (Specimen Book No. 9) Type specimen · By Barnhart Bros. & Spindler · 1907
Specimen Book No. 9 of Barnhart Bros.
Specimen Book and Catalog: A Price List of Printers' Supplies Type specimen · By Inland Type Foundry · 1907
The September 1907 edition of the Inland Type Foundry's specimen book and price list, about 243 printed pages, issued from St Louis with branches in New York and Chicago.
Supplement No. 2 to the American Line Type Book Type specimen · By American Type Founders Company · 1911
A supplement of about 128 pages from American Type Founders, which signed itself "Originator of Type Fashions", showing faces not yet in its main catalogue.
Alphabets and Other Material Useful to Letterers Type specimen · By Charles Rollinson · 1912
A slim reference book by Charles Rollinson, a New York engrosser, published by D. Van Nostrand in 1912.
American Specimen Book of Type Styles Type specimen · By American Type Founders Company · 1912
The 1912 general catalogue, over 1,300 pages long, of American Type Founders Company, which called itself the largest type foundry in the world and the 'Originator of Type Fashions'.
Linotype Matrices: One-Line Specimens Type specimen · By Mergenthaler Linotype Company · 1913
The Mergenthaler Linotype Company's working catalogue of April 1913.
The Alphabet: Fifteen Interpretative Designs Type specimen · By Frederic W. Goudy · 1918
Frederic W. Goudy's lettering handbook, introduced in October 1918, set by his wife Bertha M. Goudy in his own Kennerley type and published by Mitchell Kennerley.
Newspaper Headings Composed Direct from the Keyboard in Sizes from 6 to 60 Point Type specimen · By Mergenthaler Linotype Company · 1919
A 1919 specimen book from the Mergenthaler Linotype Company, itself set on the Linotype and printed from its slugs, that tells newspaper publishers to set every headline from the keyboard, up to 60 point, instead of by hand.
One Hundred Alphabets for the Show Card Writer Type specimen · By The Merchants Record Company · 1919
A portfolio of hand lettering for store window cards and price tickets, compiled by the Chicago publisher of the monthly Merchants Record and Show Window from work it had printed over the previous two or three years; this is the fourth edition, with copyrights from 1913 to 1919.
One-Line Specimens of Linotype Faces Type specimen · By Mergenthaler Linotype Company · 1920
The Mergenthaler Linotype Company's catalogue of every matrix face it sold, dated November 1920 and sent to owners of the 42,500 Linotypes then in use. Faces appear in family series from smallest to largest size, each shown by one or two lines reading THE LINOTYPE COMPOSES, justifies, casts, and assembles complete lines, with the alphabet width in points and a matrix code.
A Printed Specimen of Caslon Old Style Type, with Appropriate Ornaments Type specimen · By Redfield-Kendrick-Odell Co. · 1921
A 40-page booklet from Redfield-Kendrick-Odell Co., printers and map makers at 311 West Forty-Third Street, New York, announced as the first of a series showing the types in its composing room.
Government Printing Office Type Book Type specimen · By Government Printing Office, prepared under the direction of the Public Printer · 1921
The 1921 in-house type book of the US Government Printing Office.
Linotype Border Proofs for Use in Making Lay-outs Type specimen · By Mergenthaler Linotype Company · 1922
A working book from the Mergenthaler Linotype Company of Brooklyn, dated January 1922, made to be cut up. It holds proofs of the border matrices and matrix slides most used in general work, each cast in 30-pica strips, the full length of a Linotype slug.
The Monotype Specimen Book of Type Faces Type specimen · By Lanston Monotype Machine Company · 1922
The 1922 loose-leaf specimen book of the Lanston Monotype Machine Company, sent to printers who used its machines.
The Scotch Series, Together with a Showing of Initials, Ornaments and Selected Decorative Material Type specimen · By Mergenthaler Linotype Company · 1922
A Linotype specimen booklet for one type family, Scotch, and the initials, ornaments and borders drawn for it. It opens with a two-page essay on the face: full, sturdy capitals, crisp serifs, even color on the page, and a disputed origin.
Specimen Book and Catalogue, 1923 Type specimen · By American Type Founders Company · 1923
The 1923 specimen book of American Type Founders, 1,148 numbered pages printed in 60,000 copies directly from type and brass rule at its Jersey City plant, at a stated cost of about $300,000.
Specimen Book of Type Faces and Decorative Material Type specimen · By David Gildea & Co. Inc. · 1923
A pocket specimen book from David Gildea & Co., a New York trade composition house at 11 Thames Street, two blocks from Broadway and Wall Street, that set type for advertising agencies.
Fournier: A Specimen of a Classic Old Face Type specimen · By The Lanston Monotype Corporation · 1927
A small launch booklet for Monotype's revival of a typeface first cut in Paris around 1750 by Pierre Simon Fournier.
Leaves Out of Books: Examples of 20 Classic 'Monotype' Faces at Work Type specimen · By The Monotype Corporation Ltd · 1938
An album made by the Monotype Corporation, London, in a run of 100 copies.
Specimens of Type Faces in the United States Government Printing Office Type specimen · By Compiled under direction of the Public Printer, Raymond Blattenberger · 1959
The Government Printing Office's in-house type book, dated May 1959 and marked for office use only, made so printers and authors could find what type the Office held and where it sat. It is sorted by composing method, not by style: Intertype and Linotype faces in the Linotype Section, Monotype faces by case number, Fotosetter faces for offset work only, then Intertype, Ludlow and foundry type in the Job Section, wood type, and miscellaneous sorts such as fractions, chemical and mathematical signs, borders, ornaments, Greek, Russian, Hebrew and German alphabets.
Standard Alphabets for Highway Signs (1966 edition) Type specimen · By U.S. Department of Commerce, Bureau of Public Roads · 1966
A government booklet from the Bureau of Public Roads, U.S. Department of Commerce, sold for 30 cents, that fixes the letters and numerals on American highway signs.
First Showing of the Cooper Series Type specimen · By Oswald Cooper (designer); Barnhart Brothers & Spindler (foundry)
A single folded sheet that Barnhart Brothers & Spindler, the Chicago type foundry, used to introduce Oswald Cooper's new roman to printers.
First Showing: Cooper Black, and Second Showing of the Cooper Series Type specimen · By Barnhart Brothers & Spindler; faces designed by Oswald Cooper
A single broadside from the Chicago type foundry Barnhart Brothers & Spindler announcing Cooper Black, the heavy weight of the Cooper family designed by Oswald Cooper.
Specimens of Printing Types Type specimen · By W. Caslon, Jun.
A short specimen booklet from the London foundry of W. Caslon Junior, letterfounder, Salisbury Square: 16 scanned pages.
Tubbs Wood Type Type specimen · By Tubbs & Co.
A 176-page wood type catalogue from Tubbs & Co. of South Windham, Connecticut, for poster printers.

Other 20

A New Mode of Advertising (British Patent No. 9413, 1887) Reference · By Artemas Ward · 1887
A three-page British patent specification, No. 9413, applied for on 2 July 1887 and accepted on 2 August 1887.
The Strand Magazine, Vol. 1, No. 1 (January 1891) Reference · By George Newnes (editor) · 1891
The first issue of The Strand Magazine, January 1891, the illustrated monthly edited by George Newnes, in a Wellcome Collection scan with its ads intact.
The Strand Magazine, Vol. 1, No. 2 (February 1891) Reference · By George Newnes, editor · 1891
The second issue of George Newnes's illustrated monthly, 141 scanned pages with the advertising sections left in. The editorial half mixes translated fiction (Pushkin's The Pistol-Shot, Balzac's A Passion in the Desert, Mérimée's The Redoubt Was Taken) with picture features: a night with the Thames Police, a tour of the Royal Mint, which showed 7,012 visitors round in a year, Portraits of Celebrities at Different Times of Their Lives (Cardinal Manning, Ruskin, Gladstone, Mrs. Langtry), and letters from painters such as Leighton and Watts on ladies' dress.
The Strand Magazine, Vol. 1, No. 3 (March 1891) Reference · By George Newnes, editor · 1891
The third issue of The Strand, March 1891.
The Strand Magazine, Vol. 1, No. 4 (April 1891) Reference · By George Newnes, editor · 1891
The fourth issue of The Strand, April 1891.
The Strand Magazine, Vol. 1, No. 5 (May 1891) Reference · By George Newnes, editor · 1891
The fifth issue of The Strand, May 1891.
The Strand Magazine, Vol. 1, No. 6 (June 1891) Reference · By George Newnes, editor · 1891
The sixth issue of The Strand, June 1891, closing volume one with its January to June index.
The Book of the Matrix: Announcing the Specimen Book of Type Styles Reference · By Mergenthaler Linotype Company · 1916
A short promotional booklet the Mergenthaler Linotype Company sent out to announce its new Specimen Book of Type Styles, which showed every Linotype face produced up to November 1915.
Harper's Bazar, January 1923 Reference · 1923
The January 1923 issue of Harper's Bazar, Hearst's fashion and society monthly at 50 cents a copy, built around clothes for the winter season in the South.
Mrs. Wilkins Reads the Ladies Home Journal Reference · By Dorothy Dwight Townsend · 1923
An article by Dorothy Dwight Townsend of the J. Walter Thompson New York office, printed in an agency house publication dated June 1923, Number 99. Only the opening page is in this file.
The "Woman Appeal" Reference · By Frances Maule · 1924
An article by Frances Maule of the J. Walter Thompson New York office, printed in an agency house bulletin dated January 1924, Number 105. Only its first page is in this file.
How We Get Yeast for Health Photographs Reference · 1926
A one-page article from a J. Walter Thompson Company staff bulletin, page 102, credited only to one who has taken many of them.
Harper's Bazar, January 1928 Reference · 1928
The January 1928 issue of Harper's Bazar (62nd year, number 2583), Hearst's fashion and society monthly, in about 115 scanned pages that start at page 41. The editorial side mixes Paris fashion reports (Marjorie Howard on the mid-season collections, drawings by Reynaldo Luza, a portfolio of shoes drawn by Malaga Grenet), Baron de Meyer on gifts and parties, a men's page on correct evening dress, and society features: Charles Hanson Towne on young people as thoroughbreds, Zelda and F. Scott Fitzgerald's "The Changing Beauty of Park Avenue", Glenna Collett on golf and romance, and fiction by Louis Bromfield and Lloyd Osbourne.
Fortune, December 1930 (Volume 2, Number 6) Reference · By Henry R. Luce (editor) · 1930
The December 1930 issue of Fortune (volume 2, number 6), the $1 business monthly Henry R. Luce edited for Time Inc., in 157 scanned pages.
Fortune, June 1930 (Volume 1, Number 5) Reference · By Henry R. Luce (editor) · 1930
The June 1930 issue of Fortune (volume 1, number 5), Henry R. Luce's $1 business monthly from Time Inc. Long unsigned features cover Rufus Lenoir Patterson's cigar machine, Rembrandt's Toilet of Bathsheba and its sale history, the Diesel engine, a steel merger fight, Albert Wiggin of the Chase bank, the garment trade, Allied Chemical & Dye and soy beans, plus a signed piece on the U. S. fleet by Henry Cabot Lodge.
Fortune, September 1930 (Volume 2, Number 3) Reference · 1930
The September 1930 issue of Fortune (volume 2, number 3), the business monthly Henry R. Luce edited for Time Inc. at $1 a copy, in 155 scanned pages.
Share-the-Meat Campaign: Letter to All State Extension Directors Reference · By Wilson, Director of Extension Work, United States Department of Agriculture · 1942
A four-page letter dated October 23, 1942, from the Director of Extension Work at the U.S. Department of Agriculture to every State extension director, setting out how the voluntary Share-the-Meat campaign will run before formal rationing.
The Engineering of Consent Reference · By Edward L. Bernays · 1947
An eight-page essay by Edward L. Bernays in The Annals of the American Academy of Political and Social Science, March 1947.
A Brief History of the Unigrid Reference · By National Park Service, Harpers Ferry Center · 2019
A one-page history of the Unigrid, the publication system the National Park Service's Harpers Ferry Center has used for park brochures since 1977.
History of NPS Visual Identity Reference · By National Park Service
A four-page printout of a National Park Service web page from Harpers Ferry Center, the agency's design office, printed on 10 March 2015.
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