The Printing Art Sample Book, Vol. VII, No. 1 (February 1911)
The February 1911 issue that opened volume seven of The Printing Art Sample Book, a monthly from the University Press in Cambridge, Massachusetts.
What it is
The February 1911 issue that opened volume seven of The Printing Art Sample Book, a monthly from the University Press in Cambridge, Massachusetts. Its opening eight pages are an insert on Supatone, an uncoated paper for half-tones, carrying two reprinted articles: one on reviving papyrus growing in the Nile Delta as an answer to a feared paper famine, the other from Harper's Weekly on New England's mills, making about ninety per cent of the country's better writing papers. About Exhibits and Exhibitors reviews some twenty inserts, among them Certified Library Record, a rag paper sold with a signed test certificate from Arthur D. Little, a Snowdrift sheet readers can pull out and try on their typewriter, Lozier Motor catalogue pages on Black and White coated, and a John Deere cover on Buckeye. Notes on house organs and calendars follow, and a closing house ad cites an inquiry from Bombay.
Why read it now
This issue holds three kinds of proof in one binding, and all three still work. Supatone makes its case by printing fine half-tones on itself, even a page of Latin manuscript, with the line that you do not have to read Latin to see the paper story. Certified Library Record goes further: each ream carries a declaration of its rag content signed by the chemist Arthur D. Little, not by the mill. Research on eco-labels and similar seals keeps finding that buyers trust a claim more when an independent party stands behind it. Mountain Mill invites the reader to take out the Snowdrift sheet and type on it, which turns a claim into a test the buyer runs. What has dated: the papyrus article's promise that capital alone would turn Nile reeds into a paper industry never came true, and the mill figures are from 1910. Use: for a Saudi manufacturer, have one key claim tested and signed by an accredited lab, print that certificate on the pack, and give buyers a sample they can try in their own setting.
Passages worth keeping
YOU DON’T HAVE TO READ LATIN TO FIND A GOOD PAPER STORY IN THE ABOVE ILLUSTRATION
الصورة المطبوعة تكفي لإثبات جودة الورق، فالقارئ يحكم على النتيجة بعينه دون أن يفهم النص نفسه.
trees supplying wood-pulp, on which reliance is mainly placed for the world’s supply of paper-making material, require from forty to fifty years to attain maturity; a field of papyrus will yield three crops annually
المقالة تبني وعدها على مقارنة سرعة نمو البردي بالأشجار، لكن هذا الوعد لم يتحول إلى صناعة حقيقية.
Every little while some writer on printing subjects calls loudly for a “permanent paper” stock, and bemoans the absence of such.
المُعلن يبدأ من شكوى يعرفها القارئ، ثم يقدم منتجه ردًا مباشرًا عليها.
The signature of President A. D. Little, of Arthur D. Little, Inc., is appended to this declaration, which is attached to each ream-package of this paper.
توقيع جهة فحص مستقلة على كل رزمة يجعل الادعاء أقوى من كلام المصنع عن نفسه.
Try this, and see if you agree with the makers of this fine stock as to its effectiveness in actual use.
الإعلان يدعو القارئ إلى تجربة المنتج بنفسه، فيصير الحكم له لا للبائع.
The scanned text has OCR errors. The passages are quoted from it, with only obvious slips fixed.
What it teaches best
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