The Strand Magazine, Vol. 1, No. 6 (June 1891)
The sixth issue of The Strand, June 1891, closing volume one with its January to June index.
What it is
The sixth issue of The Strand, June 1891, closing volume one with its January to June index. Fiction includes Villiers de l'Isle-Adam's A Torture by Hope, Sienkiewicz's Janko the Musician and a Walter Besant story. Features: How the Blind are Educated at the Royal Normal College near the Crystal Palace, Anecdotes of the War-Path, Portraits of Celebrities (J. L. Toole, Prince George of Wales, Madame Albani), Celebrated Beauties of the eighteenth century, A Night in an Opium Den, Cornish pilchard fishing, the Bar in The State of the Law Courts, and The Home for Lost Dogs at Battersea, with room for over 20,000 dogs a year. The ads include Taylors' Drug Company's sale from 11 to 27 June with 'usually sold at' prices, a Harlene offer made only to Strand readers, Titan Soap, and a Mother Seigel's page that opens on a family ring passed down through suicides.
Why read it now
This issue is a compact lesson in offer mechanics. Taylors' Drug Company sets a sale window and prints the usual price beside some sale prices. Reference prices shape perceived value, and Urbany, Bearden and Weilbaker (1988) found that even exaggerated ones raised it, which is why regulators now demand that a 'was' price be real; in Saudi Arabia a sale also needs a licence. Harlene makes a special offer to readers of The Strand, a segment deal that also tells the advertiser which magazine worked. Salike Tea appeals to identity: no lady who prides herself on her hospitality should fail to write for a sample. In the Gulf, where hospitality carries weight, that frame travels, but it must invite, not shame. What has dated: Mother Seigel's opens on a family of suicides to sell an indigestion syrup, a fear appeal no brand should copy, and Dr. Tibbald's tells readers to skip the doctor. Use: give every promotion a real reference price and a clear end date, and tie the offer to something the audience is proud of.
Passages worth keeping
NO LADY who prides herself on her hospitality should omit to write to us for a sample of our Salike Tea.
الإعلان يربط طلب العينة بصورة المرأة المضيافة، فيصبح الطلب تأكيدًا لهوية تعتز بها القارئة.
Special Offer to Readers of "The Strand Magazine."
العرض موجه لقراء مجلة بعينها، فيشعر القارئ بالخصوصية ويعرف المعلن مصدر الطلب.
WILL WASH CLOTHES WITHOUT RUBBING Makes Clothes last Twice as Long. Never Cracks Hands.
ثلاث فوائد قصيرة متتالية، كل واحدة تحل مشكلة تعرفها ربة البيت في يوم الغسيل.
Why run doctor's bills, when you can cure yourself for a few shillings?
الإعلان يقارن سعره بتكلفة الطبيب ليبدو رخيصًا، وهو ادعاء صحي خطير تمنعه قواعد الإعلان اليوم.
I tell my doctors they are beaten at their own trade by an old German nurse
الشاهد يضع الدواء الشعبي فوق الأطباء، وهي حيلة تبني الثقة بالتقليل من شأن الخبراء، ولا تصلح اليوم.
The scanned text has OCR errors. The passages are quoted from it, with only obvious slips fixed.
What it teaches best
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