Most common in these ads
Goals
- Sell now 25 ads and videos
- Launch something new 13 ads and videos
- Build the brand 2 ads and videos
Industries
- Media and entertainment 43 ads and videos
Patterns
- Celebrity endorsement 12 ads and videos
- Curiosity gap 11 ads and videos
- Value-stack offer 9 ads and videos
The ads
al-Hilal special issue ad, al-Kawakib 1952
A themed special issue sold on one intriguing word: 'the strangest stories', drawn huge in hand lettering at the centre of a plain frame.
al-Hilal September issue house ad, al-Kawakib 1969
Take the one subject everyone is talking about, the moon, and give it ten faces: ten fields, each signed by a famous name, in one issue.
Al-Hilal magazine cinema and youth issue ad, al-Kawakib 1968
An issue built on a question families were asking, whether cinema harms young men and women, is sold in heavy lettering inside the film magazine its readers already buy.
al-Hilal magazine ad, al-Kawakib 1967
al-Hilal presents itself as the place to follow current Arab thought country by country, and hooks its January issue on a Nobel Prize scandal.
Al-Hilal magazine issue ad, al-Kawakib 1956
One provocative story title, The Virgin and the Drunkard by Somerset Maugham, and a scene from it pull the reader into a whole special issue of 25 stories.
al-Hilal magazine Moon Age issue ad, al-Kawakib 1957
The new year is named the Moon Age, and al-Hilal's January issue promises everything about it, framed as questions such as why go to the moon and who owns it.
al-Hilal monthly magazine issue ad, al-Kawakib 1959
A shocking line, Hiroshima takes revenge on its destroyers, set over an atomic cloud, leads a July al-Hilal packed with ten signed teasers.
al-Hilal magazine issue ad, al-Kawakib 1959
Bertrand Russell's verdict, let us leave the moon in peace, is followed by one huge Why?, and the answer is only in al-Hilal's November issue.
al-Hilal March issue ad, al-Kawakib 1934
The March al-Hilal is sold as a set of open questions, from the Pharaohs' curse to whether a journalist is a writer, each answered inside by a named writer.
al-Hilal magazine February issue ad, al-Kawakib 1934
The February al-Hilal leans on its bylines: Taha Hussein, Haykal and Oliver Lodge each own a question, and 'just out' says the answers are on the stand now.
al-Hilal magazine ad, al-Kawakib 1957
The fear of atomic fallout is posed as a question, and Dr. Schweitzer's answer is placed only inside al-Hilal's September issue.
al-Hilal magazine teaser ad, al-Kawakib 1961
A policeman holding empty handcuffs asks where Hassan went, and the answer, he went looking for al-Hilal, carries the news of the magazine's new editor.
al-Hilal magazine December issue ad, al-Musawwar 1924
The December al-Hilal is sold as a lineup of famous names answering questions readers already argue about, from translation to evolution to who is smarter, man or woman.
al-Hilal magazine subscription ad, al-Musawwar 1924
Al-Hilal is the refined, well-illustrated magazine that every member of the family reads with pleasure from first page to last, so its arrival at the door is a household event.
al-Hilal New Year issue ad, al-Musawwar 1932
The New Year al-Hilal is sold by its table of contents, where open questions such as Egypt's industry and Soviet propaganda in the East carry named writers.
Al-Hilal magazine issue ad, al-Kawakib 1964
Al-Hilal sells itself as the magazine of the new Arab outlook on life, and a contents list of Sartre, Gamal Hamdan and pieces on Palestine and socialism backs the stance.
al-Hilal magazine May 1962 issue ad, al-Kawakib 1962
A beach cover sets the mood, 17 named writers reassure the serious reader, and Marilyn Monroe's own words on her body and face hook the casual one.
al-Hilal magazine June 1962 issue ad, al-Kawakib 1962
A sunlit summer cover sells the June al-Hilal as a mood, while 19 named writers and a Gandhi film teaser give the film-magazine reader a reason to cross over.
al-Hilal magazine February issue ad, al-Kawakib 1964
The February issue is framed as a meeting with named writers, each paired with a live question of early 1964, from new roads to Palestine to the Panama Canal crisis.
al-Hilal magazine ad, al-Kawakib 1952
The magazine is drawn as a giant open book whose pages are the issue's contents, so the reader sees a library of famous bylines before the small price.
al-Hilal monthly magazine issue ad, al-Kawakib 1965
al-Hilal gives the issue one heavy theme, the crisis of democracy, then lines up famous names in circles, from Picasso's wife to Sartre, each carrying its own article.
al-Hilal cinema special issue ad, al-Kawakib 1965
A literary monthly dresses itself as a strip of film to offer the whole story of cinema, from the silent film to the new realism, in one issue.
al-Hilal magazine July issue ad, al-Kawakib 1965
One issue puts African socialism on the scales through its own leaders and the future of the novel through its best-known writers, so the guest list is the sales pitch.
al-Hilal special issue on freedom ad, al-Kawakib 1967
One big word, freedom, explored across five fields from history to the Arab world: an unusual issue at the usual price.
Dar al-Hilal periodicals house ad, al-Kawakib 1957
Three Dar al-Hilal titles are sold as one monthly habit: the magazine on the 1st, the book series on the 5th and the novel series on the 15th.
al-Hilal magazine new year issue ad, al-Kawakib 1963
al-Hilal pins its issue to the first day of 1964 and lets a hand-lettered roster of writers, from al-Aqqad to Noel Coward, stand in for the contents.
al-Hilal magazine October issue ad, al-Kawakib 1964
A drawn copy of al-Hilal falls open so the reader browses the October contents, named writers on the live questions of 1964, before the issue reaches the stand.
Sanawat al-Tahawwul al-Ishtiraki book ad, al-Kawakib 1966
Ali Sabri himself explains the socialist transformation and judges the first five-year plan, in a cheap special edition made for young people and university students.
al-Hilal magazine June issue ad, al-Kawakib 1961
A known monthly needs a reminder, not an introduction: its name drawn huge, the command 'watch for' and the date, the first of June.
al-Hilal monthly magazine September issue ad, al-Kawakib 1960
A classical painting of a young woman with a lute on the cover tells the reader al-Hilal is the serious monthly of culture worth waiting for.
al-Hilal 'Adventures' special issue ad, al-Kawakib 1961
The line-up is the product: al-Hilal sells its special Adventures issue with nothing but a list of Arab and world writers, from al-Aqqad to Agatha Christie.
Al-Hilal magazine September issue ad, al-Kawakib 1959
The September issue is sold by its contributors: a roster of named doctors, professors and writers such as al-Aqqad, each set beside the title of their piece.
al-Hilal monthly magazine ad, al-Kawakib 1959
Lead with a whole book folded into the magazine, a digest of 'Victorious over death' by Sufi Abdallah, then pile named articles under it until the price closes.
Kitab al-Hilal and Riwayat al-Hilal book series ad, al-Kawakib 1958
One publishing house, one shared name: the al-Hilal book, the al-Hilal novels and al-Hilal magazine, each given its own fixed day of the month.
al-Hilal 75th anniversary issue ad, al-Kawakib 1967
Seventy-five years of al-Hilal's greatest writers gathered in one issue: the anniversary is the product, and the roster of famous names is the reason to buy it.
al-Hilal magazine February issue ad, al-Kawakib 1957
Pleasure and use on every page: the issue is laid out as tiles of titles and bylines, then totalled as 34 engaging pieces for 5 piastres.
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