Business services
176 ads and videos in the library are for business services.
Most common in these ads
Goals
- Build the brand 102 ads and videos
- Get an enquiry or a sign-up 52 ads and videos
- Sell now 14 ads and videos
Emotions
- Trust 24 ads and videos
- Admiration 19 ads and videos
- Frustration 12 ads and videos
Patterns
- House ad as portfolio 96 ads and videos
- Image carries the claim 7 ads and videos
- Demonstration ad 6 ads and videos
The ads
Optima M12 typewriter ad, al-Kawakib 1963
A film star at her desk beside the Optima M12 turns an office typewriter into a stylish, easy machine, backed by a named agent for sales and service.
Ault & Wiborg printing ink poster
Beautiful presswork is easy with the right ink, and the sheet proves it by being printed in the very ink it sells, named by number at the foot.
Misr Arabic typewriter ad, al-Lataif al-Musawwarah 1928
Typed Arabic is easy to read, so your letter is understood, and the Misr Arabic typewriter can be used by anyone who can read and write.
Case-study ad: $140,000 retail shoe business built in one year
A new retailer beat 31 entrenched shoe stores by stocking the Red Cross Shoe, whose years of magazine advertising had already made women want it.
Ideal office furniture ad, al-Musawwar 1964
A colour photo of a busy office, steel desk, cabinet, chairs and red nesting tables with a woman on the phone, sells the modern workplace, not a parts list.
Case-study ad: 12 salesmen, 16 days, 2,780 new retail outlets
A selling idea built around the dealer's own profit won shelf space for a new cheese in a trade that normally stocks only one brand.
Optima typewriter ad, al-Musawwar 1963
The Optima typewriter is the pearl in the shell: an office machine shown as a precious object, with local agents and service to back it.
Agency case-study ad: a campaign that roused public officials
Where no law banned the exposed knife switch, advertising changed the officials and the regulations first, and so opened the market for the Square D Safety Switch.
Ideal metal office furniture ad, al-Musawwar 1964
A colour photo of a working office, desk, cabinet, chairs and nesting tables with a woman on the phone, shows the finished workplace as the pride of Arab industry.
Agency case-study ad: a line with two names and five markets
A hunter, a boy and a farmer want different guns, so after the Savage-Stevens merger each name kept its own prestige and got its own campaign.
Weinberg photo studio wedding portraits ad, al-Musawwar 1941
Weinberg sells itself as the studio that records happiness, and fills the page with nine of its own wedding portraits of named couples.
Agency house ad: 'Advertising is an artery of business'
Advertising is an artery of business, cut it and prosperity dies, and J. Walter Thompson takes the worry of reaching the public off the owner.
Al-Ahram Arabic typewriter ad, al-Musawwar 1926
The Al-Ahram Arabic typewriter is sold as a modern Egyptian invention that government offices already use and the country's leading experts rate above the rest.
Agency house ad: 'After the verbal statement is forgotten'
Readers forget the words of an ad but remember what a good picture made them infer, so illustration must carry the message, as the Woodbury's pictures do.
Soennecken fountain pen ad, al-Musawwar 1930
Soennecken offers an unmatched range of pens at every price, and the stationer will let the buyer try them first at no cost and with no obligation.
Agency case-study ad: 'An unseen difference brought to light'
Barreled Sunlight's smoothness could not be seen, so microscope photographs of three white paints in matching circles turned an invisible claim into visible proof.
Toros printing blocks ad, Bint al-Nil 1947
One printing block made by Toros stands out among a hundred, and a reader so absorbed he lifts the magazine to his face shows what standing out looks like.
Agency ad: 'Are there definite limits to my market?'
A market's apparent limit is often false: Cutex stopped merely holding the door open, created new customers, and grew from part of one loft to eight floors.
Kashkul Press printing services ad, al-Kashkul 1929
The press tells readers that the magazine in their hands, its colour pictures and its printing, is the most honest witness of the work it can do for them.
Agency ad: 'Can non-competitive selling win out in a competitive field?'
O'Sullivan kept selling the whole idea of rubber heels, not its brand against rivals, and its sales kept growing after competitors entered the market.
Kashkul Press printing services ad, al-Kashkul 1929
Print quality is what makes a paper or book worth reading, and the proof is the magazine the reader is holding: al-Kashkul's own colour pictures and printing.
Agency ad: 'Changing the summer footwear of the nation'
The Keds campaign changed a national habit: all America now puts on summer shoes when it gets out its straw hats, and the agency signs the campaign as its own.
al-Kashkul Press printing services ad, al-Kashkul 1930
A printer sells its service with the one sample every reader already has, the pages of al-Kashkul itself, named as the truest witness to its work.
Agency ad: Conaphore, 'What shall we name it?'
A new kind of product needs a coined name that means nothing at first, so the maker can fill it with meaning and own it forever: Conaphore.
al-Kashkul Press printing services ad, al-Kashkul 1930
Judge the press by the magazine in your hands: al-Kashkul's own colour pictures and printing are offered as the proof of what its print shop can do.
Agency house ad: Copy That Sold 350,000 Motorists
Veedol's superiority was chemical and hidden, so the copy made motorists see it through the Sediment Test, and over 350,000 now use it.
al-Kashkul Press printing services ad, al-Kashkul 1930
The magazine the reader is holding is the sample: al-Kashkul's colour pictures and print are called the truest witness to the quality of its press.
Agency house ad: Could you increase sales by concentrating on one brand?
A baker selling different breads in six cities put one brand, the White Rose Master Loaf, behind all of them, and total business grew.
al-Kashkul Press printing services ad, al-Kashkul 1930
The magazine the reader is holding is the sample: al-Kashkul's colour pictures and print are called the truest witness to the quality of its press.
Agency case ad on Cutex: Another toilet goods success
One word, 'Another', turns a single Cutex win into one of a series of toilet goods successes the agency expects readers to know already.
al-Kashkul Press printing services ad, al-Kashkul 1930
Judge the press by the magazine in your hands: al-Kashkul's own colour pictures and printing are offered as the proof of what its print shop can do.
Agency house ad: Every adult American a customer, but when?
Every adult is a future watch buyer but buys only once or twice in a lifetime, so each Gruen ad must leave an impression that lasts for years.
al-Kashkul Press printing services ad, al-Kashkul 1931
Judge the press by the magazine in your hands: al-Kashkul's own colour pictures and printing are offered as the proof of what its print shop can do.
Agency house ad: Expanding a market with a new distribution channel
Fleischmann's Yeast was already in every grocery, so the agency opened a new channel, soda fountains in drug stores, and it added customers without taking from grocers.
al-Kashkul Press printing services ad, al-Kashkul 1932
Judge the press by the magazine in your hands: al-Kashkul's own colour pictures and printing are offered as the proof of what its print shop can do.
Agency house ad: Forceful Advertising
Strong copy decides how hard an ad pulls, and J. Walter Thompson will write it, place it and turn the budget from a speculation into an investment.
إنطلاقاً من خبرتها التي تمتد لأكثر من 60 عاماً عبداللطيف جميل تطلق خدمة ‘S:mile'
A new express delivery service is framed as the next step after Saudi Arabia's national logistics program, carried by six decades of the group's logistics experience.
Professional Acoustic & Soundproofing Solutions for Commercial Projects | ACOUSTIEG | Saudi Arabia
An acoustics contractor presents itself through one site worker putting on a hard hat, with its name and tagline across his vest.
إطلاق خدمة “سمايل” للتوصيل السريع تركيز على راحة العميل والعناية به وتقديم الخدمة بابتسامة
The film climbs down from the national logistics program to one courier with his boxes, so a new parcel service inherits the weight of a Vision 2030 plan.
See all 173 in the ads catalogSee all 3 in the videos catalog
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