12 salesmen for 16 days: 2,780 additional retail outlets secured
The pattern
This still is filed under House ad as portfolio.
Define
The firm advertises itself by showing the work, not by describing the work.
Mechanism
Proof by exhibit. The portfolio is the claim. Captions stay short. The pieces carry the argument.
Verdict
We sell craft and the buyer can judge from examples.
Why it works
The headline is a costed result: inputs, duration, output, all in nine words, which is how a sales manager thinks and reads. The copy then does the harder work of naming the obstacle before the solution - dealers will not carry two brands of a perishable, and the slot is already taken - so the number in the headline is re-read as difficult rather than routine. The mechanism disclosed is a second central selling idea built for the dealer's profit, not the consumer's benefit, and the sequencing is the real lesson: get the dealer to anticipate the pull before the consumer campaign runs. The leader-dot table gives the claim an auditable look.
Steal this when
You ran a short, measurable channel or partner push and can state inputs, duration and conversion. Put the arithmetic in the headline, name the structural obstacle that made it hard, then disclose the mechanism so the reader can imagine it working on his own trade.