Ads from the 1960s
405 ads and videos in the library ran between 1960 and 1969.
Most common in these ads
Goals
- Build the brand 135 ads and videos
- Sell now 132 ads and videos
- Get people to show up 60 ads and videos
Industries
- Media and entertainment 218 ads and videos
- Fashion and jewellery 49 ads and videos
- Beauty and personal care 34 ads and videos
Emotions
- Desire 83 ads and videos
- Excitement 51 ads and videos
- Belonging 29 ads and videos
Patterns
- Celebrity endorsement 49 ads and videos
- Value-stack offer 30 ads and videos
- Image carries the claim 29 ads and videos
The ads
Blendax beauty products ad, al-Kawakib 1964
Beauty has three parts, hair, teeth and skin, and one brand now has a product for each, so a single smiling face shows what the whole Blendax range does.
Heed Their Rising Voices fundraising ad, New York Times, 1960
Southern students' peaceful protests and Dr. King are under attack, and readers who applaud from a distance must now add their own voices and money.
Blendax shampoo, toothpaste and beauty cream ad, al-Kawakib 1964
Blendax puts itself in the service of beauty: one smiling woman shows glossy hair, white teeth and clear skin, and a Blendax tube stands ready for each.
Stenotype course ad, Lady's Circle, November 1965
Machine shorthand learned at home lifts a woman out of routine office work and into the rooms where important things happen: board meetings, conventions and courtrooms.
Riwayat al-Hilal novel series ad, al-Kawakib 1964
A crime you can feel before you read it: black strokes burst like a stab or cracked glass, and along them run the words detective story and Agatha Christie.
LaSalle Extension University law course ad, Official Wrestling, 1964
Law training is sold not as knowledge but as a way out of a dead-end job: the law-trained man gets the key positions and the top salaries.
Ideal metal kitchens ad, al-Kawakib 1964
Elegance and beauty make these metal kitchens worthy of the name Ideal, proved by a star standing in a full white Ideal kitchen.
X-Ray Specs novelty mail-order ad, 1964
For one dollar, specs that seem to let the wearer see through flesh and clothes, sold as a party joke so the promise stays an illusion.
Mickey magazine games booklet ad, al-Kawakib 1963
More than 30 games in one gift: the count comes first, so the 40-millime issue reads as a whole box of play for a child.
Lady Clairol Creme Hair Lightener ad, Modern Screen, 1960
Try being blonde just for the fun of it: Lady Clairol makes the change easy, and hair responds to it the way a man responds to blondes.
Hawaa magazine Umm Kulthum issue ad, al-Kawakib 1963
Everyone knows Umm Kulthum became the Star of the East; the issue promises the part nobody has told: how the village Quran reciter got there.
Markaz al-Taswiq al-Amm department store ad, al-Kawakib 1963
A film star picks Khan el-Khalili craft off the shelves of a state cooperative store, proving socialist prices can come with refined taste.
Ideal children's bedroom furniture ad, al-Kawakib 1963
A child sleeps well and dreams happy dreams because she has an Ideal bedroom of her own, so the parent buys the child's happiness, with the furniture as its cause.
Ideal children's bedroom furniture ad, al-Kawakib 1964
A mother makes her child happy by giving it a bright, complete Ideal bedroom, shown as a real furnished room beside a delighted drawn girl.
West End watch ad, al-Kawakib 1964
The elegant world watch is the best gift, and the woman in evening fur smiling at the man beside her shows the reaction the gift is bought for.
al-Tariq film advertorial, al-Kawakib 1964
Al-Tariq is billed as the greatest Egyptian film in 10 years, and one surprise sells it: Shadia, known as a singer, dances in it and does not sing.
Gibbs SR toothpaste ad, al-Kawakib 1965
The same man smiles twice, but only the one who always uses Gibbs SR has white, attractive teeth worth showing.
Misr Cola soft drink ad, al-Kawakib 1965
A famous dancer laughing mid-sip tells Egyptians that their new national cola is the drink stars now prefer, and the finest Egyptian greeting.
Samir magazine new character Shaqawa ad, al-Kawakib 1965
The new character's name means mischief, and the drawing acts it out: little Shaqawa fires a rifle whose smoke launches her brother Hadi into the air.
West End watch ad, al-Kawakib 1965
To keep your appointments on time, buy West End: the actress Amal Ramzi shows it as both an accurate tool and a pretty accessory.
Samir children's magazine Mawlid special issue ad, al-Kawakib 1965
Samir celebrates the Prophet's birthday with its readers by putting out a special issue, drawn as two boys playing with the Mawlid sugar horse.
West End watch ad, al-Kawakib 1965
A West End watch belongs in the moment a man lifts a woman's chin, and it is the watch most people in the Arab countries already choose.
Riwayat al-Hilal Agatha Christie novel ad, al-Kawakib 1965
A giant question mark punched through the plot summary shows the story is there but cannot be finished on the page: only the novel completes Agatha Christie's appointment with death.
Lux toilet soap ad, al-Kawakib 1965
Joan Collins's bare-shouldered portrait carries the glamour, while a column of bars in white, green, rose and blue turns the purchase into a choice of colour.
West End watches ad, al-Kawakib 1965
West End is the best gift a man can give: the elegant world watch, pictured inside an evening where the woman in the white fur is the one admired.
Mickey magazine gift issue ad, al-Kawakib 1965
A frame and 8 colour pictures are counted as 9 gifts in one issue, and the page shows them already hung like a child's bedroom wall.
British Institutes correspondence courses ad, al-Kawakib 1961
Any branch of engineering or commerce can now be studied by post, and the reader who picks his course is sent a detailed programme and a new careers booklet.
Wa Islamah film ad, al-Kawakib 1961
A national epic in one figure: a woman raising a green banner over a red sky and a charging army, promising a spectacle on the scale of history.
Coiffure Wila hair salon ad, al-Kawakib 1962
A Zamalek salon offers brides the one hairstyle of the season, brought specially from the big hair houses of Paris.
Orient Film Distributing Company 1962-1963 season ad, al-Kawakib 1962
The distributor claims the biggest production in Arab cinema for 1962-1963 and proves it with a film strip of eleven titles, each carrying its stars, director and producer.
Agazet Nos el-Sana film ad, al-Kawakib 1962
A light musical in natural colour that puts the Reda folk-dance troupe on screen for the first time, sold on the joy of its dancing and laughing stars.
Sahra ma'a al-Hakim play ad, al-Kawakib 1963
The ministry's festive season handed to the reader as tickets: each show is a card held out by a hand, carrying everything needed to book it.
Mickey magazine ad, al-Kawakib 1963
Mickey's own laughing face promises a child that the best dreams come true every Thursday, for only 30 milliemes.
Mutiny on the Bounty film ad at Cinema Metro, al-Kawakib 1963
A sea-mutiny film sold through its romance: Brando in an officer's coat embracing an island woman, opening on a named Wednesday at Metro.
Samir children's magazine free draughts board ad, al-Kawakib 1963
Samir gives away a draughts board, the most enjoyable pastime, and promises it costs nothing extra: the issue with the gift sells at the usual price.
Ideal fitted kitchen ad, al-Kawakib 1963
The modern streamlined kitchen is every housewife's dream, and Ideal shows it finished in one photograph, built by Egypt's oldest and biggest metal-furniture maker.
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