X-Ray Specs novelty mail-order ad, The Austin American 14 Jun 1964
The pattern
This still is filed under Price-anchoring offer.
Define
A higher reference number is shown first so the real price reads as a concession, not as a starting bid.
Mechanism
People judge a price against the first number they see. The anchor must be a real comparison or it collapses.
Verdict
We have a credible reference the buyer will accept
Why it works
The ad sells the fantasy and technically never promises it: the illustration shows bones through flesh while the copy hedges with quotation marks around see and with the word illusion in the subhead, so the reader supplies the belief the advertiser declined to state. The second-person imagination sequence, put them on, hold up your hand, look at your friend, runs the product demonstration inside the reader's head because a still image cannot show an optical effect. Price, both payment routes and the guarantee are packed into the last three sentences so the impulse is closed before the curiosity cools.
Steal this when
Use this structure for a low-price impulse product whose appeal is an experience you cannot photograph. Write the demonstration as a second-person sequence the reader performs mentally, then close with price, an alternative payment route and a guarantee in one uninterrupted block.