Selfridges ads
4 ads and videos in the library are from Selfridges.
Most common in these ads
Goals
- Launch something new 3 ads and videos
- Build the brand 1 ad or video
Industries
- Retail and e-commerce 4 ads and videos
Emotions
- Excitement 1 ad or video
- Trust 1 ad or video
Patterns
- Event symbol poster 2 ads and videos
- Manifesto positioning 1 ad or video
- Reason-why 1 ad or video
The ads
Selfridge's Gala Week of Opening ad, The Times, 1909
The new store is complete and ready, and its arrival will enlarge London's trade rather than threaten it, so every visitor is welcome all week.
Selfridge's 'The Recollection of Quality' ad, The Times, 1909
Selfridge's is already known for London's lowest prices, so it declares that quality comes first: even its cheapest goods are exactly what they claim to be.
Selfridge's opening week ad, The Times, 1909
Selfridge's is a public palace rather than a shop: a building so vast and well equipped that anyone may come in and use it without buying.
Selfridge store opening ad, 1909
A department store opening is dressed as a private engraved invitation, so every reader is addressed as an honoured guest rather than a shopper.
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