19090318 Selfridge's opening week - The Times (London) p4
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Dignified public address frames commercial retail as courteous community service. The copy welcomes visitors to inspect goods without obligation to buy, dismantling defensive consumer skepticism.
Steal this when
When welcoming an upscale retail market by removing high-pressure sales expectations.