19090313 Selfridge's Gala Week of Opening - The Times (London) p4
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Architectural grandeur and formal editorial language present a retail store opening as a civic event. Focusing on gracious hospitality rather than price promotions establishes institutional stature from day one.
Steal this when
When launching a flagship department store where cultural prestige matters more than immediate promotional discounting.