19090619 Selfridge's ad - The Recollection of Quality - The Times (London) p4
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Philosophical aphorisms frame product durability as long-term financial prudence. Reminding buyers that poor quality lingers long after cheap price is forgotten justifies premium pricing.
Steal this when
When defending premium craftsmanship against cut-rate competitive discounting.