Most common in these ads
Goals
- Build the brand 6 ads and videos
- Stand for something 2 ads and videos
- Launch something new 1 ad or video
Industries
- Home and household 9 ads and videos
Emotions
- Admiration 2 ads and videos
- Desire 2 ads and videos
- Joy 1 ad or video
Patterns
- Celebrity endorsement 2 ads and videos
- Image carries the claim 2 ads and videos
- Testimonial lead 1 ad or video
The ads
Safo washing powder ad, al-Kawakib 1969
Savo now smells new: a rose, a white cat and a stream of bubbles stand in for the fragrance, the whiteness and the lather around the pack.
Savo washing powder ad, al-Kawakib 1968
A woman breathing in a freshly washed striped towel shows what Savo gives: colours kept bright, soft hands and a pleasant scent on the clothes.
Safo washing powder ad, al-Kawakib 1970
Safo welcomes the summer: the brand name sits inside the sun, and a laughing baby on a swim ring stands for a season of clean, carefree fun.
Safo washing powder ad, al-Kawakib 1968
Safo washes whiter, and the smiling face of film and stage star Laila Taher vouches for a strong powder that is still kind to colours and to hands.
Savo washing powder ad, al-Kawakib 1969
Savo washes whiter yet keeps colours bright, and the woman holding up a vivid red garment above the big box shows both promises at once.
Safo washing powder ad, al-Kawakib 1970
The Safo logo becomes the summer sun that a mermaid rises from the waves to reach, so the brand greets the season instead of selling a product.
Savo washing powder ad, al-Kawakib 1969
Savo is the best thing for coloured clothes, and the model's bright orange blouse and printed skirt, worn on top of a laundry basket, are the colours it keeps.
Two familiar performers, named in the title as Hamdy Batchan and Nesrina, present Safo washing powder beside a wash basin and white laundry on the line.
Naeema Na'imeen - 90s Star Nermine El-Feki in a Savö Detergent Commercial
How do you know a good detergent? A sung question-and-answer lists what Savo does: evening-gown stains out, colors kept bright, whites made to shine, a scent you never mistake.
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