Stand for something
369 ads and videos in the library are built to do this: Pride, an occasion greeting or a public statement.
Most common in these ads
Industries
- Government and public service 86 ads and videos
- Banking, finance and insurance 64 ads and videos
- Telecom and technology 62 ads and videos
Patterns
- Manifesto positioning 63 ads and videos
- Tribal heritage appeal 33 ads and videos
- Image carries the claim 25 ads and videos
The ads
Alinma Capital: five 2025 fund awards on stage
Alinma Capital shows its 2025 fund awards on stage, with the exact fund names and award categories legible, to prove its investment products lead their class.
Maxwell House coffee "Good to the last drop" ad
After the carolers sing, Maxwell House is the warmhearted gesture you give back: coffee as holiday hospitality, with a flavor no other recipe can give.
Amazon.sa: a mock order tracker delivers the World Cup trophy
Saudi Arabia's World Cup place is tracked like a parcel: the trophy is ordered, shipped and out for delivery, arriving 2026.
Nestlé's Milk "Always to the Front" poster
Nestlé's Milk is always to the front: a grinning soldier raises the tin in a toast, so the brand's lead in its trade plays out at the fighting front.
Safo washing powder ad, al-Kawakib 1970
Safo welcomes the summer: the brand name sits inside the sun, and a laughing baby on a swim ring stands for a season of clean, carefree fun.
New Zealand is introduced as a tough, familiar friend 'down under', its soldiers already moving forward with rifles in the tropics, not a distant stranger.
al-Kawakib revolution anniversary special issue ad, al-Kawakib 1960
A film magazine ties its next issue to the revolution's eighth anniversary, 'our art and our revolution', and adds a new kind of gift at the usual price.
Franklin D. Roosevelt "So little time" quote poster
The President speaks for himself: the work ahead is enormous and the time is short, so every effort on the home front has to happen now.
al-Musawwar 'Our Social Revolution' special issue ad, al-Kawakib 1960
A special issue named for the national moment, 'our social revolution', comes with a luxury colour portrait of President Nasser, both for the usual price.
"Only the Stars Are Neutral. Keep 'em Rolling" railroad poster
Under the night sky only the stars stay neutral: a Union Pacific train hauling tanks shows the railroad is already in the fight.
Aflam al-Saqr film season ad, al-Kawakib 1954
Aflam al-Saqr presents its strongest season yet, 1954 to 1955, by dealing out five film title cards down the column so the reader sees the whole slate at once.
U.S. Food Administration fair prices store pledge poster
The store signs its name to a public promise that its prices will not exceed the government's local Fair Prices list, so shoppers can trust every price inside.
Coca-Cola Modern Egypt corporate ad, al-Kawakib 1952
Coca-Cola presents itself as a builder of modern Egypt: the posters and calendars seen everywhere are printed in Egyptian factories, creating well-paid work for skilled Egyptians.
Pvt. Joe Louis 'We're going to do our part' poster
A famous name appears at the lowest rank, Pvt. Joe Louis, in full combat gear, promising that everyone will do their part and win because their side is right.
Nasr tyres Eid greeting ad, Akhir Saah 1962
A Kuwaiti distributor sends Eid al-Fitr greetings to the Emir of Kuwait and President Nasser, so a tyre is sold as the shared pride of Arab industry.
'Remember December 7th' poster
Lincoln's Gettysburg vow is lent to Pearl Harbor: the dead of December 7th must not have died in vain, so remembering them is a duty.
Zenith watches ad, Akhir Saah 1966
Zenith at 100 is elegance and craft in balance: a stylish tennis player sets the mood, and a numbered strip of 18 carat models turns it into a choice.
'Soldiers Without Guns' women war workers poster
Women at the welding mask, the factory bench and the office desk are soldiers too, only without guns, so war work is military service by another name.
Venus sweets ad, al-Musawwar 1956
The joy of the holidays is only complete with Venus luxury sweets, shown as balloons full of wrapped candies and a box shared between a smiling couple.
'This is America: United we stand' poster
The ordinary family in the photograph is the answer to why the country fights: this is America, and holding together is how it is kept.
Ideal home appliances and furniture ad, al-Musawwar 1963
Under Nasser, named patron of Arab industry driving the industrial revolution, Ideal's fridges, air conditioners and metal furniture are offered as local goods that rival the world's.
'The Fighting Filipinos' poster
The Philippines is shown as an ally still fighting: one wounded soldier, grenade in one hand and flag in the other, speaks the nation's vow to keep going.
Middle East Airlines summit greeting ad, al-Musawwar 1964
Middle East Airlines claims a role beyond flying: its routes bind the Arab peoples together and push Arab unity forward, which is why it greets the summit's kings and presidents.
Gerrit A. Beneker 'The Future is Ahead' poster, 1918
The worker and the soldier shake hands as equals: the war is behind them, and the future will be built by both of them together.
National Bank of Egypt banking ad, al-Musawwar 1964
The National Bank of Egypt means safety and credit, and its reach runs from Egypt on the globe out to the flags of the whole Arab world.
'The health of the child is the power of the nation' poster
A nation's power is measured in its children's health, so the Children's Year makes caring for children a way of building national strength.
Cooperative Petroleum Society corporate ad, al-Musawwar 1966
The fuel cooperative ties itself to the High Dam works: Aswan is becoming an industrial fortress, and the society kept every machine and truck there supplied with fuel.
'United We Win' photographic poster
A Black worker and a white worker building the same aircraft part under the flag make working side by side the picture of how the war is won.
Intra Bank Eid al-Adha greeting ad, al-Musawwar 1965
Intra Bank greets the whole Arab and Islamic world on Eid al-Adha under a drawing of the Kaaba, then lets its map of branches show how far it reaches.
FDR quote poster on every citizen's part in the war
Every American is a partner in the war, all the way, and partners share the bad news with the good and the defeats with the victories.
Perfume and cosmetics holiday gift ad, al-Musawwar 1966
Kesma wraps the whole page in a gift ribbon on a snowy night sky, so a compact and a perfume bottle read as the holidays' finest presents.
Royal Baking Powder Christmas poster, 1895
Royal Baking Powder is tied to Christmas, the bake nobody wants to get wrong, and a smiling woman holds the finished iced cake straight out to the viewer.
Radio Misr al-Malakiya Zaghloul Pasha radio ad, al-Musawwar 1936
An economy radio built by Philips carries Saad Zaghloul's name and portrait, so buying it becomes an act of national pride offered with confidence.
Slums breed crime poster, United States Housing Authority
Crime grows out of bad housing: a police raid on a tenement, stamped with a shackled red hand, blames the building rather than the man.
Qulli stores ad, al-Musawwar 1941
Quality goods and good selection earned Qulli the title of supplier to the royal palaces, so the palace's choice becomes the reader's guarantee.
We're helping him strike 'em out, Keep 'em rolling poster
The railroad is the soldier's supply line: Union Pacific freight keeps rolling so he can throw his grenade like a pitcher striking out the enemy.
اعلان زين العيد 2020 افتحوا الأبواب
Eid as good news worth opening the doors for: Zain and Mohamed Ramadan call everyone into the street to rejoice that Eid is back and light it up.
Zain marks National Day 90 with a song rather than a greeting card, placing the country above the clouds and the telecom brand in the corner of every frame.
مبارك عليكم الشهر الفضيل حلو الواحد يكون على طبيعته بس احترام المشاعر أهم. #عزز_ذكائك_الاجتماعي
A shopping squabble over a gold daraa becomes a Ramadan lesson in tact: being yourself is fine, but 'احترام المشاعر أهم', respecting feelings matters more.
#لبيه_يا_بلادي، اعلان اليوم الوطني بمشاركة راشد الماجد
stc puts a famous Saudi singer's voice over everyday young Saudis on National Day, so the brand speaks for the country through a song, not a product.
كل عام و حنّا متصلين بـ#وطن_متصل_فينا، إعلان موبايلي لليوم الوطني ٩٣
The recorded line every caller knows, 'the number cannot be reached', is flipped: the homeland can always be reached, because its people stay connected to it.
البلاد .. سعودية (النسخه الكامله)
The bank's name means the country, so one line, البلاد. سعودية, makes the bank and the nation the same word, acted out by staff in the dress of many regions.
مبارك عليكم الشهر الفضيل حلو الواحد يكون على طبيعته بس احترام المشاعر أهم. #عزز_ذكائك_الاجتماعي
An aunt who boasts that she never flatters is answered with the series' line: there is honesty, and there is wounding, 'في صراحة وفي تجريح'.
stc lets a third-party ranking speak for it, the strongest and highest-valued brand in the Middle East, under a one-word campaign title, 'أبعد'.
اعلان ڤودافون رمضان ٢٠٢٤ - الكلمة الحلوة - عمرو دياب
Amr Diab sings that one kind word, sorry, I miss you, I love you, can change a whole world, and Vodafone thanks people for every one sent.
من بدينا حتى اليوم وحنا بالاقتصاد اقوى بلاد
Saudi economic strength is traced from the first state's treasury rules to a seat at the G20, and the bank whose name means the country closes the line.
Let's change the viewing experience ⚽
Egypt's match-day rituals have not brought a win, so Mohamed Salah and his teammates break every fan superstition, even flying the usual fans to a far island.
Eid does not ask who anyone is: a girl coaxes a hiding stranger into the celebration, and when he has no gift money to give, they share a song instead.
See all 212 in the ads catalogSee all 157 in the videos catalog
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