The Chap-Book ads
12 ads and videos in the library are from The Chap-Book.
Most common in these ads
Goals
- Build the brand 8 ads and videos
- Launch something new 4 ads and videos
Industries
- Media and entertainment 12 ads and videos
Patterns
- Iconic figure claim 9 ads and videos
- Demonstration ad 1 ad or video
- Issue-as-product mood sell 1 ad or video
The ads
The Chap Book poster, Irish and American Bar, Rue Royale
The magazine sells by association: a quick, observed scene of smart regulars at a bar stands in for the readers it wants, and nothing is claimed.
The Chap Book is sold as delight: pierrots so lost in their little books that they keep reading while sliding down a snowy slope.
The Chap-Book Thanksgiving number poster, 1895
Two cloaked women carry platters heaped with fruit into the masthead, so the Thanksgiving number arrives as the meal itself.
The Chap-Book Thanksgiving number poster
The Thanksgiving issue is carried in like the feast itself: two women in red and black bear heaped platters of fruit up into the masthead.
The Chap-Book Pegasus poster, 1895
A literary magazine claims poetic inspiration as its own: a herd of black winged horses fills the sheet and the title is cut out of the herd.
The Chap-Book Thanksgiving number poster, 1895
Two women merged into one red and black shape carry platters of fruit, so the Thanksgiving number reads as a harvest feast from across the street.
The Chap-Book poster, woman among trees, 1894
A woman in a long blue coat among bare trees, her face caught in one white band of light, sells The Chap-Book as a look, not a list of contents.
The Chap-Book poster, two women in red, 1894
The same green-haired woman drawn twice in step, cloaked in red and black among chrysanthemums, turns the magazine's poster into ornament that carries its name.
The Chap-Book Red Lady poster, 1895
The magazine reduced to one shape: a red-haired woman whose dress is a single slab of red, with the title set inside the red.
The Chap-Book Black Lady poster, 1896
The magazine's name, tiled as wallpaper behind a red-haired woman in black, gets read again and again while the viewer thinks they are looking at a picture.
The Chap-Book May poster, 1895
The May issue sold as spring itself: a nude woman among blossom, the month drawn in ragged orange like more flowers, the title cut from the same field.
The Chap-Book 'The Green Lady' poster, 1896
The Chap-Book is sold as the companion to an idle hour: a languid woman at a table with a decanter, a glass and a small book propped up.
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