Most common in these ads
Goals
- Build the brand 57 ads and videos
- Launch something new 31 ads and videos
- Get an enquiry or a sign-up 4 ads and videos
Industries
- Food and drink 98 ads and videos
Patterns
- Campaign line as series 21 ads and videos
- Brand name in the line 16 ads and videos
- Tribal heritage appeal 8 ads and videos
The ads
A mother cares for her child on all 365 days of the year, so one day of thanks is too little: Afia asks children to show their love every day.
The kitchen wall becomes Egypt and the table fills with molokhia and koshari, so one bottle of oil is the passport to a whole country's home cooking.
The oil is the same, the bottle is the difference: Afia's biodegradable pack is set against ordinary plastic, so buying oil becomes a choice for a greener country.
The toughest judges are the family at home, not cooking-show panels, and an olive oil made for heat with no olive taste is the cook's secret for them.
إعلان عافية: "وراء كل عافية قصة امرأة - مها"
Maha's one dream is to see her children healthy and happy, so the oil she cooks with is presented as a decision made out of that dream.
Imported oil is cast as a weary traveler that arrives worn out after a long voyage, while Afia leaves its own factory fresh and reaches the shopper first.
علي تنكر عجبته الفكرة وقبل التحدي- ابتكر من الأكل الزائد - فطيرة المندي
A known chef takes up the brand's challenge, turning the night's leftovers into a new Ramadan dish, then hands the same challenge to viewers with a kitchen as the prize.
Everyone takes after the company they keep, so a tuna packed in an oil with 45 years behind it inherits that oil's quality.
أفنان الجعدي قبلت التحدي وابتكرت من الأكل الزائد - رولات الباذنجان #طبق_عافيه_الرمضاني
Last night's Ramadan leftovers are not waste but ingredients, and a well-known chef proves it by making a new dish from them on camera.
The heart misses mum's cooking, and the same corn oil lets a new cook add her own touch to those recipes without losing the taste she grew up with.
A mock news report states the rule that good oil makes good tuna, since everything takes after its company, and Afia's tuna keeps company with 45 years of oil.
A kitchen table becomes a Lebanese mountain village feast, so the oil is sold as the way to bring a neighbourly Lebanese spread home.
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