Ads from the 1970s
34 ads and videos in the library ran between 1970 and 1979.
Most common in these ads
Goals
- Sell now 16 ads and videos
- Get people to show up 8 ads and videos
- Stand for something 3 ads and videos
Industries
- Media and entertainment 18 ads and videos
- Banking, finance and insurance 7 ads and videos
- Telecom and technology 4 ads and videos
Patterns
- Headline · visual lockup 5 ads and videos
- Mail-order catalog 4 ads and videos
- If-then promise 3 ads and videos
The ads
National Bank of Egypt savings ad, al-Kawakib 1970
Every piastre saved today pays off tomorrow, and the bank has a savings door for every size of saver, down to a schoolchild's milliemes.
Apple II magazine ad, kitchen-table page, Byte, 1977
A home computer belongs on the kitchen table: Apple II sits switched on beside a coffee mug, charting stocks on a family TV while breakfast goes on around it.
al-Sharq Insurance Easy Policy ad, al-Kawakib 1975
Life cover framed as a family duty the reader already accepts, then shrunk to one pound a month for 20 years with no medical exam.
Apple II magazine ad, long features copy page, Byte, 1977
Apple II is a finished computer a beginner can use the first evening on the family TV, and its eight expansion slots let it grow as the owner's skill does.
Andalus Trading Foundation records ad, al-Kawakib 1974
Al-Andalus sells its new season as a line-up of voices: the people's singer Mohamed Roshdy, Sharifa Fadel, and a new singer, Salma, billed as the surprise of the season.
Atari trade ad for Crash 'N' Score, Steeplechase and Jet Fighter, 1975
Every thrill the three new games give a player, wrecking a car, racing a steeplechase, going down in flames, comes back to the operator as quarters in the cashbox.
Mickey bound volumes ad, al-Kawakib 1974
Bound Mickey volumes are the finest gift a parent can give the children: not loose comics but a complete record of culture, art and adventure.
Apple-1 computer introductory ad, Interface Age, 1976
One assembled board holds the computer, the video terminal and 8K of memory, so a hobbyist gets a working system for $666.66 without a teletype or a front panel.
Egyptian General Organisation for Insurance policy ad, al-Kawakib 1970
The future is a long, unsettled road at night, and an insurance policy is the light that gives you lasting stability along it.
Imra'at Zawgi (My Husband's Wife) film ad, al-Kawakib 1970
A wife goes looking for a bride for her own husband: the film's comic contradiction sold in one tagline and one tug-of-war photo.
Egyptian General Insurance Organization life insurance ad, al-Kawakib 1970
A life insurance policy is a way to help your child: it supports the life he is building now and backs his future.
Tabibak al-Khass health magazine ad, al-Kawakib 1970
A magazine sold as the family's medical reference: every worry on the page, from delayed pregnancy to a child in the heat, answered by a named doctor.
Tabibak al-Khass health magazine ad, al-Kawakib 1970
One issue answers a dozen family health worries, each signed by a named doctor, from angina in winter to the insulin types diabetics do not know about.
United Arab Airlines Abu Simbel flights ad, al-Kawakib 1970
The whole world came to save Abu Simbel and was reassured; now the Egyptian reader can fly there daily and see that a piece of his own country is safe.
Egyptian General Insurance Organisation policy ad, al-Kawakib 1970
A mother's tenderness is not enough on its own: her children's future also needs the backing of an insurance policy.
al-Kawakib Films I Will Not Forget special issue house ad, al-Kawakib 1970
Famous writers each reveal the one film they cannot forget, and the issue that collects them is billed as an issue the reader will not forget either.
Safo washing powder ad, al-Kawakib 1970
Safo welcomes the summer: the brand name sits inside the sun, and a laughing baby on a swim ring stands for a season of clean, carefree fun.
National Bank of Egypt investment certificates ad, al-Kawakib 1970
One pound paid today for a prize certificate can become 5,000 pounds tomorrow, the first prize in every draw.
Samir magazine 1971 calendar issue ad, al-Kawakib 1970
Samir's year-end issue comes with a 1971 wall calendar and an occasions planner, so the magazine hangs in the home for the whole of next year.
Al-Wadi al-Asfar film ad, al-Kawakib 1970
Four known stars in a desert adventure of charging riders and Bedouin faces, opening today in four cities at once.
al-Musawwar commemorative issue ad, al-Kawakib 1970
A second chance for the reader who missed it: the Nasser commemorative issue is back in a fifth printing, at the usual price, with his portrait as a gift.
Mahalla wool fabrics ad, al-Kawakib 1970
Mahalla's 707 wools arrive as a modern range for winter 70/71, with the cloth shown close under a loom shuttle and eight named fabrics to ask for.
Tabibak al-Khas magazine ad, al-Kawakib 1970
The winter issue is sold as a doctor-signed guide to the cold, laid out as its own contents page, with a free 1970 pocket calendar to settle the purchase.
Al-Faliro al-Suriya sweets shop ad, al-Kawakib 1974
One bride greets another: al-Faliro, the bride of oriental sweets, congratulates al-Kawakib, the bride of art magazines, on its silver jubilee, and borrows its standing.
Cairo Cinema Distribution Company weekly film programme ad, al-Kawakib 1970
One column becomes Cairo's what's-on menu for the week: fourteen cinemas, each with its programme, sold as the week's most enjoyable evenings from one distributor.
Cairo Film Distribution weekly cinema programme ad, al-Kawakib 1970
One column of fourteen Cairo halls lets every reader find a film to his taste this week, from romance to spy thrillers, all from one distributor.
Egyptian General Cinema Organisation weekly film listings ad, al-Kawakib 1970
The state cinema body sells Cairo's week as one guide, giving its four flagship halls large boxes with star names and fitting ten more halls into a tight table.
Bank of Cairo personal account ad, al-Kawakib 1970
An award-winning bank says it is the only one offering a personal account: pay in or draw out at any branch, no fees, 3.5% interest a year.
Safo washing powder ad, al-Kawakib 1970
The Safo logo becomes the summer sun that a mermaid rises from the waves to reach, so the brand greets the season instead of selling a product.
Cairo Cinema Distribution Company weekly film programme ad, al-Kawakib 1970
Fourteen Cairo cinemas in one column let the reader choose his evening by film, from Egyptian dramas to imported westerns, all under one distributor's name.
Riwayat al-Hilal novel series ad, al-Kawakib 1970
One word, America, drawn in tall geometric letters whose alif runs the height of the box, then the weight of a world name: a masterpiece by Franz Kafka.
Telemisr television and radio ad, al-Kawakib 1970
An Egyptian-made television presented as the pride of local industry and built to the latest world standards, shown beside a family of priced transistor radios.
Egyptian General Cinema Organisation weekly cinema programme ad, al-Kawakib 1970
The state cinema body turns its week into a ranked guide: four headline films boxed with their stars, then every other hall on a single line.
Egyptian General Cinema Organisation weekly cinema programme ad, al-Kawakib 1970
A fixed weekly grid that tells a Cairo moviegoer what is on everywhere: four big releases boxed with their stars, then two films for each of ten more halls.
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