Most common in these ads
Goals
- Keep customers 20 ads and videos
- Get an enquiry or a sign-up 18 ads and videos
- Build the brand 18 ads and videos
Industries
- Banking, finance and insurance 90 ads and videos
- Telecom and technology 1 ad or video
Emotions
- Amusement 17 ads and videos
- Excitement 12 ads and videos
- Desire 8 ads and videos
Patterns
- Campaign line as series 15 ads and videos
- Story lead 13 ads and videos
- If-then promise 6 ads and videos
The ads
NBK: a 5,000,000 dinar prize held like a diamond
A single glossy 5,000,000 Kuwaiti dinar figure held like a diamond in cupped hands becomes the whole hero image for NBK's prize-draw savings account.
Ooredoo: extended offer, 20% off a phone with cashback
The deal is back for anyone who missed it: 20% off the phone, paid as a 10% instant discount and 10% cash back.
NBK: visit our corner at Kuwait's National Day car show
A car hidden under a cloth, lit from above, promises a reveal worth the trip, and the bank says it is waiting at its corner of Kuwait's biggest car show.
NBK: three loans shown as tappable app cards
NBK shows three loan products, car, consumer and housing, as tappable app cards with their maximum amount, term and rate stacked for instant comparison, ending on the same apply button.
NBK: Open a Shabab account in minutes
A young person's first bank account takes minutes, not a branch visit: the sign-up screen is already past the profile step, and the card is in his hand.
استرجع نقداً %100 مع بطاقات بنك الكويت الوطني | Win 100% Cashback with NBK Cards
An ordinary shopping trip is shown as a spend that could come back in full, because every dinar on an NBK card is an entry in the cash-back draw.
استرجع نقداً %100 مع بطاقات بنك الكويت الوطني | Win 100% Cashback with NBK Cards
The biggest purchase many people put on a card, a car, is set against the promise of getting the whole amount back.
Tesla Model 3 كن من بين 9 رابحين بسيارة
The prize does the talking: a Tesla Model 3 driving alone through a closed mall at night turns a card-spend draw into a picture of the car you could win.
Safer online shopping is reduced to one visible step: type your card number at nbk.com/secure and every NBK card gets an extra layer against fraud.
كن من بين 9 رابحين بسيارة تسلا
The Tesla assembles on screen from wheels to chassis to finished car as a customer registers, so the two steps visibly build the prize.
الحين حياتك صارت أسهل مع التوقيع الإلكتروني
Signing a loan from your phone is played as a breakup: the old pen begs to stay, and the customer walks away for good.
اربح اسبوعياً مع خدمة الوطني عبر الموبايل والإنترنت!
A weekly smartwatch draw turns signing up for online banking into a game, and every bill paid or transfer made adds another chance.
Young people should not have to choose between enjoying today and building tomorrow, and the bank presents itself as a partner in both.
استرجع نقداً %100 مع بطاقات بنك الكويت الوطني | Win 100% Cashback with NBK Cards
A late-night online shopper's wide-eyed look at his phone plays the campaign's 100% cash-back promise as a moment of disbelief.
فزعتنا.. منتج وطني | رمضان ٢٠١٧
Kuwaiti fazaa, rushing to help whoever needs it, is shown through a boy who rallies a neighbourhood on a misheard rumour, and claimed as a 'منتج وطني', a national product.
مبارك عليكم الشهر الفضيل حلو الواحد يكون على طبيعته بس احترام المشاعر أهم. #عزز_ذكائك_الاجتماعي
A shopping squabble over a gold daraa becomes a Ramadan lesson in tact: being yourself is fine, but 'احترام المشاعر أهم', respecting feelings matters more.
بخاطرك سيارة الأحلام؟ مالك إلا حساب الجوهرة
The dream car starts as a daydream behind the wheel, and the savings account is the one route offered from wanting it to owning it.
See all 5 in the ads catalogSee all 86 in the videos catalog
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