اربح اسبوعياً مع خدمة الوطني عبر الموبايل والإنترنت!
The pattern
This film is filed under Question headline.
Define
The first line is a question the reader was already asking, or one they cannot leave unanswered.
Mechanism
Open loop plus recognition. A good question is the reader's objection, spoken first by us.
Verdict
We know the real objection and can answer it in the next breath.
Why it works
The opening question 'تبي تربح ساعة أبل أو أندرويد بكل سهولة؟' covers both phone camps, so no viewer is left out by his platform. The ask is split into a first step, register, and repeat steps, pay bills, settle cards, transfer, each tied to more chances, which builds the habit the bank wants. 'بالسحب الأسبوعي كل خميس' gives a fixed day to look forward to in a 15-second spot.
The big idea
A weekly smartwatch draw turns signing up for online banking into a game, and every bill paid or transfer made adds another chance.
The offer
Register for NBK Online or Mobile Banking to enter a weekly Thursday draw for an Apple or Android smartwatch; paying bills, settling cards and transferring money add chances.
Lines from the ad
ادفع فواتيرك، سدد بطاقاتك أو حول أموالك من خلال خدماتنا عشان تزيد فرص ربحك مع الوطنيPay your bills, settle your cards or transfer money through our services to raise your chances of winning with NBK
تبي تربح ساعة أبل أو أندرويد بكل سهولة؟Want to win an Apple or Android watch, easily?
سجل الحين بخدمة الوطني عبر الإنترنت أو الموبايلRegister now for NBK Online or Mobile Banking
Steal this when
When a bank or app needs people to move routine transactions online and can reward each transaction with a draw entry.
The emotion
Written to Excitement. It makes the Say move.
It leads with the prize, then gives the step, register now, and a fixed draw day, every Thursday, with each transaction adding a chance.