WE'RE HELPING HIM STRIKE 'EM OUT. 'KEEP 'EM ROLLING" poster
The pattern
This still is filed under Demonstration ad.
Define
The product does the arguing. The viewer sees the thing work, not a slogan about the thing working.
Mechanism
Proof by performance. The claim is the action: a visible, testable result the reader can replay.
Verdict
We can show a result in seconds
Why it works
Connects the abstract industrial work of running trains to the visceral, individual action of a soldier throwing a grenade, using a familiar American sports metaphor (baseball/striking out) to make the combat relatable.
Steal this when
You want to show how a support function enables front-line success; use a visual and verbal metaphor that links the two actions directly.