Most common in these ads
Goals
- Build the brand 10 ads and videos
- Launch something new 1 ad or video
Industries
- Beauty and personal care 11 ads and videos
Emotions
- Desire 9 ads and videos
- Frustration 1 ad or video
Patterns
- Pack as storefront 3 ads and videos
- Image carries the claim 3 ads and videos
- Headline · visual lockup 1 ad or video
The ads
Revlon Aquamarine lotion ad, al-Kawakib 1952
The Aquamarine lotion bottle is big enough to sit on, so the one pack to remember becomes a stage for smooth skin, then a door into Revlon's whole lanolin range.
Revlon lipstick and nail enamel ad, al-Kawakib 1952
One shade sold as a night out: "Paint the Town Pink" washes the page pink while a man leans in to admire her matching lips and nails.
Revlon cosmetics gift sets ad, al-Kawakib 1953
A Revlon set is the most beautiful gift, shown twice: the strapped case as it is handed over, and the same case open with every polish and tool in place.
Revlon lipstick and nail enamel ad, al-Kawakib 1952
Revlon sells lips and nails as one matched colour, and proves it twice: the bottle and the lipstick side by side, and the same red on the model.
Revlon nail enamel and Non-Smear lipstick ad, al-Kawakib 1954
Revlon sells both products on the flaw they remove: a nail polish that stays fixed and does not chip, and a lipstick whose very name is Non-Smear.
Revlon Love-Pat make-up ad, al-Kawakib 1955
A reclining beauty holding her compact shows the end state: Revlon's Love-Pat keeps a woman fresh all day because cream base and powder come in one.
Revlon Cherries a la Mode lipstick and nail polish ad, al-Kawakib 1956
Revlon's cherry red is sold as this autumn's new fashion, and a scroll in the model's hand promises it suits blondes, brunettes and redheads alike.
Revlon cosmetics ad, al-Kawakib 1951
The whole Revlon range, lipstick, nail enamel, powder and liquid make-up, gives one finished look: beauty, charm and allure on the smiling face in the middle.
Revlon Indelible Cream Lipstick ad, al-Kawakib 1952
A lipstick that stays put: Indelible Cream leaves no mark and never dries, and the model's unsmudged red lips are the evidence.
Revlon nail enamel and lipstick ad, al-Kawakib 1954
One red for lips and nails: the shade on the woman is the shade in the Revlon bottle and tube beside her, so the matching set sells itself.
Revlon Aquamarine toiletries range ad, al-Kawakib 1955
Aquamarine is a family, not a bottle: six Revlon products in one aqua colour on one tray, so the reader learns to spot and collect the whole set.
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