Most common in these ads
Goals
- Build the brand 3 ads and videos
- Get people to show up 1 ad or video
- Keep customers 1 ad or video
Industries
- Cars and transport 6 ads and videos
Emotions
- Desire 3 ads and videos
- Excitement 1 ad or video
Patterns
- Data as proof 1 ad or video
- Reason-why 1 ad or video
- Curiosity gap 1 ad or video
The ads
Lexus LX: a 48 degree recline backed by NASA posture
The Lexus LX 600 sells flagship comfort by naming the engineering system behind every benefit and backing its VIP-grade recline with NASA's neutral-posture standard and precise measurements.
Lexus IS: a 0.01 millimeter story behind the drive
The IS 350 is pitched as a front-engine, rear-drive sports sedan whose driving DNA, driver-focused cockpit and Takumi craftsmanship prove it is built for people who love to drive.
Lexus: live-streamed launch of the all-new ES 2026
The new ES is withheld: only its tail-light bar glows in the dark, and the full car is promised at a set hour on a live stream.
Lexus RX: a lit Lexus badge inside the cupholder
The brand shows its care at the smallest point of the cabin: a cupholder that lights up around the Lexus badge, framed by red leather.
Lexus: Prime service packages for new and used cars
One service programme cut in two by the age of the car, so both the new-car buyer and the used-Lexus owner find a package made for them.
Lexus: Prime Neo service package, new prices for nine models
Every model gets its own before-and-after price, and each one drops by exactly 1,000 riyals, so an owner finds their car and sees the saving at once.
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