Most common in these ads
Goals
- Sell now 4 ads and videos
- Get an enquiry or a sign-up 1 ad or video
- Build the brand 1 ad or video
Industries
- Beauty and personal care 4 ads and videos
- Health and medicine 2 ads and videos
Patterns
- Headline · visual lockup 2 ads and videos
- Price-anchoring offer 2 ads and videos
- Reason-why 2 ads and videos
The ads
Kotex "Her Royal Daintiness" fashion-plate ad
Kotex is filed with the wardrobe, not the medicine chest: no list of the modern woman's essentials is complete without a package.
"Misty Gowns and Filmy Frocks" ad
With Kotex a woman can wear her filmiest summer gowns on any day of the month, in security and without a second thought.
Cellucotton war nurses origin story ad
Kotex is presented as a discovery made by war nurses in France and refined in a laboratory, now sold at a price every woman can afford.
Kotex "Ask for them by name" ad
Buying Kotex takes only its name: the plain blue package says nothing else, and mills built for the war keep the price below anything of similar quality.
Kotex 'Traveling or at Home' ad, Mid-Week Pictorial, 1922
Kotex makes travel and the lightest summer frocks worry-free, and buying it takes nothing more than asking for a box by name.
Kotex 'Very personally yours' ad, Life, 1950
Kotex gives the composure to laugh and be looked at on any day of the month, because its flat pressed ends mean no one will know.
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