Most common in these ads
Goals
- Build the brand 11 ads and videos
- Get an enquiry or a sign-up 1 ad or video
Industries
- Fashion and jewellery 12 ads and videos
Emotions
- Desire 3 ads and videos
- Frustration 1 ad or video
- Comparison 1 ad or video
Patterns
- Reason-why 4 ads and videos
- Image carries the claim 2 ads and videos
- Iconic figure claim 2 ads and videos
The ads
Holeproof stockings ad, Al Aroussa 1927
Stockings are either weak or ugly, the ad says, then stops on 'but': Holeproof is the one pair that ends the trade-off with beauty, strength and economy together.
Holeproof stockings ad, al-Musawwar 1925
A woman in a slip before a dressing screen shows the stockings worn, and the copy says Holeproof joins elegance to known strength, so ask for it and insist.
Holeproof stockings ad, al-Musawwar 1925
One woman seated on a small round table shows the stockings worn, while the copy promises beauty and durability in the same pair.
Holeproof stockings ad, al-Musawwar 1925
Caught dressing before a screen, a woman shows stockings that the copy says join beauty to their known durability.
Holeproof stockings ad, al-Musawwar 1927
Short dresses have made stockings the first thing people notice, so a woman needs stockings fine enough to be looked at, and Holeproof is the one that delivers.
Holeproof hosiery contest ad, al-Musawwar 1926
The annual Holeproof contests turn a stocking brand into a family game: essays for men and women, a word puzzle for children, and 50 pounds of stockings as prizes.
Holeproof stockings ad, al-Musawwar 1928
Sheer, fashionable stockings with new colours every month, and one simple way to know the real ones: the Holeproof stamp on every pair and the yellow box.
Holeproof stockings ad, Misr al-Hadithah 1928
A mother in fine dark stockings lifts a toddler onto her lap, and the copy says choosing Holeproof shows good taste and saves money because the stockings last.
Holeproof socks and stockings ad, Al Aroussa 1927
A new Holeproof machine reinforces every sock at the toes, so the weakest spot becomes four times stronger than before and the sock the strongest in the world.
Holeproof socks ad, al-Musawwar 1927
Holeproof has invented a machine that reinforces the sock where the toes wear through, making it four times stronger than earlier kinds and the strongest in the world.
Holeproof Hosiery socks ad, al-Musawwar 1927
Holeproof socks are beautiful, strong and cheap at once, because the world's largest specialist factory has fifty years of practice and the best machines and craftsmen.
Holeproof hosiery ad, al-Musawwar 1926
Holeproof shows its factory and lets the output argue: no firm could sell ten thousand dozen pairs a day unless its stockings were the finest, strongest and cheapest.
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