Most common in these ads
Goals
- Launch something new 11 ads and videos
- Sell now 4 ads and videos
Industries
- Media and entertainment 15 ads and videos
Patterns
- Lettered cover hook 9 ads and videos
- Issue-as-product mood sell 4 ads and videos
- Iconic figure claim 2 ads and videos
The ads
Harper's April poster for Joan of Arc, 1895
A Joan of Arc serial by a writer too famous to need naming: the poster withholds the author and lets the claim most popular magazine writer do the selling.
The Martian by Du Maurier book poster, 1897
The author's name carries the sale and the picture withholds the story: a man kneeling at an open window, arms out, gazing up toward a lone star.
The Women's Conquest of New-York book poster, Harper's Franklin Square Library
A satire about women running New York is sold by showing that city already in place: a lady casts her ballot while a stern policewoman stands guard.
Three Gringos in Central America and Venezuela book poster, 1896
A travel book sold on its setting: a jungle river, a dugout canoe and a figure on a rock looking back at the viewer promise the tropics of the title.
Harper's July magazine poster, 1896
Harper's for July as one stylish woman in a ring-patterned summer dress, glancing toward the magazine's name with a furled orange parasol pointing the same way.
Harper's March magazine poster, 1896
Harper's for March in the hands of an elegant woman in black evening dress, with three stage masks floating above her to hint at what is inside.
Harper's April is the bill that stops a well-dressed couple in the street: the poster draws its own poster on a wall, with the pair paused before it.
Harper's claims April with one image: a woman in a polka-dot blouse opening her umbrella, and nothing else on the sheet but the brand and the month.
Harper's for April is worth reading in the rain: a man in a wet green ulster stands head down, too absorbed in the magazine to move on.
Richard Harding Davis About Paris book poster
The book is sold as Paris itself: two black cats seated before a red windmill that recalls the Moulin Rouge, with no word about what is inside.
Pastime Stories by Thomas Nelson Page book poster, 1894
A new illustrated collection by Thomas Nelson Page, sold by standing one of his elderly characters full length beside the title, as if he walked out of the book.
The strangers jostling past on a New York sidewalk each carry a story, and this book collects those stories.
Perly-Cross by R. D. Blackmore novel poster
A lone parson in black, book in hand on a bare hillside above a village, carries the whole novel under one red brush-lettered title.
The Princess Aline by Richard Harding Davis book poster
Gibson's pen portrait of a crowned young woman sells the new Davis novel by showing its heroine, so the buyer meets the princess before any plot.
Vignettes of Manhattan book poster, Brander Matthews, 1894
Manhattan is sold through one of its types: a young man in a yellow coat and bowler, smoking before the city's towers, stands for the sketches inside.
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