The women's conquest of New-York by a member of the Committee of Safety of 1908 in "Harper's Franklin Square library" - poster
The pattern
This still is filed under Lettered cover hook.
Define
The cover is the hook, and the hook is lettering: a title treated as an image.
Mechanism
Type as bait. The words are drawn so they stop the hand before the contents are known.
Verdict
A journal, book, or issue must sell itself on a rack or a feed
Why it works
The poster spends its detail budget on the wall of bills rather than on the figures, because those small hand-lettered notices are the actual jokes and a reader who steps close to read them is already sold. Restricting the sheet to solid black on cream makes it printable as a bookshop bill and forces the drawing into masses that read at distance, with the white dress as the only bright shape. The title is stacked in three lines of caps so it works as a block of texture first and as words second, which is how a poster survives being seen sideways.
Steal this when
Use this when the premise is the product and it can be staged as a scene from an imagined future. Put the big claim in stacked caps, draw the world as though it already exists, and hide the punchlines in the background for the reader who leans in.