Most common in these ads
Goals
- Keep customers 3 ads and videos
- Get people to show up 1 ad or video
Industries
- Telecom and technology 4 ads and videos
Emotions
- Desire 2 ads and videos
- Joy 1 ad or video
- Excitement 1 ad or video
Patterns
- Value-stack offer 2 ads and videos
- Dual-face bilingual 1 ad or video
- Seasonal offer first 1 ad or video
The ads
du: swipe your card, one line in two languages
One verb in both languages, 'اسحب.' and 'Swipe.', tells the cardholder to use the card, and the balloons around her turn that swipe into a small treat.
du: reminder that Fazaa Gold or Platinum membership is free
A free Fazaa membership sold as permission to treat yourself: du covers Gold or Platinum, and the card's own reaction line is بكافئ نفسي, I'm treating myself.
du: reminder that Fazaa Gold or Platinum membership is free
A free Fazaa Gold or Platinum membership framed as a friend's reminder to treat yourself, with the perks listed so the reader can count what is waiting.
du: watch the UAE vs Saudi Gulf Cup 27 final live on Shahid
On the eve of the UAE vs Saudi final, du asks one question, ready for the final, and answers it with where its eligible customers can watch live.
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