Most common in these ads
Goals
- Launch something new 4 ads and videos
- Get people to show up 3 ads and videos
- Build the brand 1 ad or video
Industries
- Fashion and jewellery 5 ads and videos
- Retail and e-commerce 3 ads and videos
- Home and household 1 ad or video
Emotions
- Desire 3 ads and videos
- Excitement 1 ad or video
Patterns
- Seasonal category cover 5 ads and videos
- Image carries the claim 2 ads and videos
- Headline · visual lockup 1 ad or video
The ads
Shamla store shoes ad, al-Musawwar 1941
The stock is the ad: a man's and a woman's feet step down onto glass shelves full of real shoes, with only the shop's name and address above.
Chemla winter fashion show ad, al-Musawwar 1945
The change of season becomes a show to attend: one tall figure in a loose winter coat carries the look, and a card at her feet announces the exhibition.
Shamla store end-of-season sale ad, al-Musawwar 1936
Prices are collapsing at Shamla: a heap of cut price tags tumbles down the column under a slanted headline, for one dated week of clearance.
Shamla dresses and coats ad, Bint al-Nil 1948
Shemla sends the reader to two whole departments, dresses and coats, and dresses its winter range in the latest fashions from Europe's capitals.
Chemla department store sports section ad, al-Kawakib 1940
The opening of a new department is itself the news: a footballer mid-kick and a tennis match show who the new floor is for before the copy names it.
Chemla department store sports section ad, al-Kawakib 1940
Chemla has opened a new sports department, and two photos of athletes in full action announce it as a place for people who really play.
Chemla beachwear ad, al-Musawwar 1945
Chemla makes itself the one stop for the beach season: the headline names the category, the copy lists the whole kit, and a single card gives the address.
Shemla department store white sale week ad, Bint al-Nil 1949
Shemla turns household linens into a dated event, White Goods Week from Monday 31 January, with tempting prices across every department of the store.
Shemla department store spring and summer fashions ad, Bint al-Nil 1949
The season is the whole message: spring and summer's newest creations are in, and the huge Shemla name tells a reader who knows the store where to go.
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