Ads from the 1910s
112 ads and videos in the library ran between 1910 and 1919.
Most common in these ads
Goals
- Sell now 42 ads and videos
- Build the brand 30 ads and videos
- Move people to act for a cause 16 ads and videos
Industries
- Health and medicine 18 ads and videos
- Media and entertainment 16 ads and videos
- Beauty and personal care 12 ads and videos
Patterns
- If-then promise 10 ads and videos
- Mail-order catalog 8 ads and videos
- War-bond ask 7 ads and videos
The ads
Davies Bryan & Co. English clothing store ad, The Sphinx 1910
Davies Bryan promises British readers in Egypt and Sudan reliable English goods of the best quality only, with everything for a complete outfit under one roof.
Dr Pierce's Golden Medical Discovery country doctor lithograph, 1910
A bottle of Dr. Pierce's Golden Medical Discovery is a doctor in your home: the trusted country physician who arrives by buggy, kept on the shelf.
Vichy mineral water ad, The Sphinx 1915
Name the exact spring for your complaint, then check the Vichy Etat seal on the neck: the ad works as a lookup table closed by one trust mark.
Sunkist Drink an Orange ad, Saturday Evening Post, 1917
Stop eating an orange and start drinking one or two daily as a health habit, made easy by a glass juice extractor Sunkist sells at cost.
Merryweathers canvas hose pipes ad, The Sphinx 1915
Hose from the King's appointed fire-engine makers: two grades of world repute, lined with rubber when the job needs it.
V. O. Schwab "Straws That Break the Stomach's Back" ad, 1918
Good food eaten in the wrong combinations turns toxic, like a chemical explosion in a sealed retort, and Dr. Eugene Christian's 24 Little Lessons show which foods to combine.
Davies Bryan & Co. British clothing store ad, The Sphinx 1914
In wartime Cairo, a British store sells its origin as the product: everything a man or woman wears, from one firm that stocks reliable British goods only.
Gold Medal Flour "Eventually, Why Not Now?" ad, 1918
The signature slogan becomes a war appeal: everyone must eventually back the Government, so start now, bake with wheat substitutes, and use Gold Medal only where gluten is needed.
Dr. Williams' Pink Pills tonic ad, The Sphinx 1918
Joyless, worried, tired days are a sign of exhausted nerves and thin blood, and a woman's happiness is worth fighting for with pills that make the blood rich and red.
Ivory Soap "99 44/100% Pure" ad, The Literary Digest, 1919
Ivory is essential, not optional: once you know its mild, bubbling lather nothing else will do, and the exact purity figure makes the claim sound measured.
Merryweathers' canvas hose pipe ad, The Sphinx 1918
Hose from the King's appointed fire-engine makers: two grades of world repute, lined with rubber when the job needs it.
Kodak "The Kodak Girl" ad, Saturday Evening Post, 1914
Every trip worth taking is worth a Kodak story, and the Kodak Girl, shown working her camera on a terrace, is the traveller every reader can be.
Dr. Williams' Pink Pills tonic ad, The Sphinx 1918
Flu strikes the run-down body, so the ad teaches that rich red blood is the defence and offers Dr. Williams' pink pills as the way to build it.
Gerrit A. Beneker 'The Future is Ahead' poster, 1918
The worker and the soldier shake hands as equals: the war is behind them, and the future will be built by both of them together.
Dr. Williams' Pink Pills tonic ad, The Sphinx 1919
British girls are praised as the best of all, so pale cheeks and listlessness threaten that name, and a named Sussex girl tells how pink pills restored hers.
'Down but never out' Salvation Army Home Service Fund poster, 1919
No one is past saving: a Salvation Army lassie shelters a girl under her cape above reaching hands, so no gift goes to a lost cause.
Summer fashion goods shop ad, al-Lataif al-Musawwarah 1915
The only news is arrival: this summer's goods in the latest fashions are in, and two printed hands point the reader straight at the shop's name.
Jewish Welfare Board 'Civilians' help and comfort poster
A soldier in the middle of battle turns and calls out to CIVILIANS by name, asking for all the help and comfort they can give.
Sednaoui department store new goods ad, al-Lataif al-Musawwarah 1915
The news is the new goods, and the store's full name, Salim and Samaan Sednaoui and Co., is set as the biggest line inside that sentence.
Your gift puts a Y.M.C.A. man next to your own son at the front, pouring him a hot drink with a hand on his shoulder.
Lea & Perrins Worcestershire sauce ad, The Sphinx 1910
The original Worcestershire, known by its bottle, belongs on every dish from meat and soup to cheese and salad, and helps digestion as well.
'Hey fellows' American Library Association war work poster, 1918
In a soldier's own shout, the donor's money becomes the book he holds high and the book a sailor at his feet is already lost in.
Marlborough's Egyptian Self-Taught phrase book ad, The Sphinx 1910
A visitor can talk his way around Egypt with one pocket book, now in its third edition and revised by a decorated British major.
Salvation Army "Keep her on the job" poster
A grinning soldier with a doughnut cheers the Salvation Army lassie behind him, and the donor's gift is what keeps her on the job.
Marlborough's Self-Taught language books ad, The Sphinx 1910
Placed beside the steamer timetables, a cheap Self-Taught book for each language on the voyage home, from Egyptian Arabic to Japanese.
Second Liberty Loan bond poster, 1917: "Our daddy is fighting"
Two small children tell the reader their daddy is fighting at the front for You, so buying a bond is how the reader backs him up.
N. Gannage drug stores ad, The Sphinx 1915
Directions a newcomer can follow, plus a reason for every amateur photographer to choose this chemist: prints in 24 hours and a darkroom to use.
Ivory Soap 'It Floats' ad, Saturday Evening Post, 1911
Because Ivory floats, a cake with a small flag in each end becomes a toy boat, and the fight to get a small boy into the bath is over.
Cicurel department store ad, The Sphinx 1915
Cicurel has the best assortment in Cairo, and the engraving of its huge multi-storey building shows the size that makes the claim believable.
Sanford Bennett book ad by V. O. Schwab, The Outlook, 1918
Sanford Bennett was a worn-out old man at 50 and a vigorous one at 78, thanks to ten minutes of gentle morning exercise, and his book teaches the method.
N. Gannage drug stores ad, The Sphinx 1915
A Cairo chemist gives amateur photographers a reason to come in, 24-hour developing and a darkroom they may use, and sells everything at wholesale prices.
Pepsodent toothpaste ad, Leslie's Weekly, 1917
A slimy film that brushing leaves behind causes all tooth troubles, Pepsodent's activated pepsin dissolves it, and one week of use lets you see it happen.
Cicurel department store ad, The Sphinx 1917
Cicurel is the best assorted store in Cairo, and the engraving of its great corner building proves the size before a word is read.
Roth memory training ad, Judge, 1918
A strong memory is a learnable system, not a gift, and the first of Roth's seven home lessons proves it in a single evening.
Kolon Motor device ad by M. B. Sackheim, Sunday School Times, 1917
Sluggish bowels are a quiet slavery that robs you of energy and success, and the hand-worked Kolon Motor massages you free of it without drugs.
Goodyear No-Rim-Cut tires ad, Collier's, 1911
Two construction features, a base that cannot rim-cut and 10% extra size, cut tire bills in two at the standard price, and the sales curve shows owners have found out.
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