Oh, boy! That's the girl! The Salvation Army lassie-keep her on the job" poster
The pattern
This still is filed under Donor guilt appeal.
Define
The donor is asked to feel the cost of not giving, then given a precise act that relieves it.
Mechanism
Obligation then release. Close kin to problem-agitate-solve, aimed at a gift rather than a purchase. Handle with care.
Verdict
The need is real, the ask is specific, and the donor can act today.
Why it works
Connects a charitable donation directly to the morale and comfort of frontline soldiers. The soldier's visible delight over a simple doughnut grounds the abstract 'war effort' in relatable human comfort.
Steal this when
You want to drive donations by showing the concrete, emotional impact of the charity on a sympathetic recipient.