Most common in these ads
Goals
- Move people to act for a cause 3 ads and videos
- Sell now 1 ad or video
Industries
- Charity and nonprofit 4 ads and videos
Patterns
- Donor guilt appeal 2 ads and videos
- Recruiting duty offer 1 ad or video
- Civilian war-duty equate 1 ad or video
The ads
YMCA summer membership ad, al-Musawwar 1931
The YMCA sells leadership, not a club: body, mind and spirit grown in balance through play, reading, study, company and shared work and service.
YMCA United War Work Campaign poster for workers
A worker's muscle, put behind the YMCA's Red Triangle, is what keeps the soldier in the smoke able to fight.
Your gift puts a Y.M.C.A. man next to your own son at the front, pouring him a hot drink with a hand on his shoulder.
United War Work Campaign poster: the "Y" and 2000 homes
One glowing YMCA hut in the snow is shown as a sample, and the headline multiplies it: more than 2000 such homes for our boys.
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