The 'Y' has more than 2000 such homes for our boys-United War Work Campaign, November 11-18" poster
The pattern
This still is filed under Donor guilt appeal.
Define
The donor is asked to feel the cost of not giving, then given a precise act that relieves it.
Mechanism
Obligation then release. Close kin to problem-agitate-solve, aimed at a gift rather than a purchase. Handle with care.
Verdict
The need is real, the ask is specific, and the donor can act today.
Why it works
The stark contrast between the cold, dark exterior and the warm, bright interior visually communicates the comfort and refuge the organization provides. The image instantly sells the value of the charity's work.
Steal this when
You need to evoke empathy and show the direct, comforting impact of a charitable contribution.